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Klarna - NOAH12 London
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Klarna - NOAH12 London

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Rising Stars - Presentation by Niklas Adalberth, Founder & Deputy CEO of Klarna at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.

Rising Stars - Presentation by Niklas Adalberth, Founder & Deputy CEO of Klarna at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.

Published in: Technology

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  • 1. Safe and Simple payments online Niklas Adalberth – Founder and Deputy CEO
  • 2. Shopping today – Simple and Safe11/28/12 2
  • 3. Shopping online – not the same experience11/28/12 3
  • 4. Selling online is hard for merchants Customer Issuing bank Payment Stack Credit scoring E-wallets Tech Standard brand Payment gateways Fraud prevention Acquirer Merchant 11/28/12 4
  • 5. How do customers want to pay online? Example: German Market Source: CINT / Opinionhub 2012 11/28/12 5
  • 6. The Klarna Solution – separate buying and paying 1. No registration: only enter name, address and date-of-birth 2. Get the goods before you pay Why Is Klarna good for merchants? •  20% increase in converstion rates •  Guarateed payment 3. Simple payment 14 days •  No administration later11/28/12 6
  • 7. The Early Years 5 Days va cation firs years t211/28/12 7
  • 8. Company Timeline Incorporated Feb 2005, launch beta May 2005 Profitable since Q4 2005 Total Payments Volume 2011: > EUR 1 bn Revenue (MEUR): 2011: 84, 2012E: 170 Quarterly Revenues (MEUR) Analyzd20 acquired18 Klarna Save16 launched Israeli14 office Norway, Germany opened12 and the Financing Netherlands10 product 700 launched employe 8 CDON onboard Adlibris es First 1 000 onboard 6 100 000 transaction merchants Finland and consumers offering Denmark Mobile 4 have used Klarna product Klarna 2 launched 0 Company 2005 founded 2006 2007 2008 2009 2010 2011 £’000  y/e     2009   2010   2011   Revenue   18 509 33 772 65 816 11/28/12 Opera3ng  Profit   3 561 3 096 5 535 8
  • 9. The Future Buying should be like this: Niklas@klarna.com11/28/12 9
  • 10. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en
  • 11. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en

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