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Ironsource - NOAH12 London
Ironsource - NOAH12 London
Ironsource - NOAH12 London
Ironsource - NOAH12 London
Ironsource - NOAH12 London
Ironsource - NOAH12 London
Ironsource - NOAH12 London
Ironsource - NOAH12 London
Ironsource - NOAH12 London
Ironsource - NOAH12 London
Ironsource - NOAH12 London
Ironsource - NOAH12 London
Ironsource - NOAH12 London
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Ironsource - NOAH12 London

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Champion League - Presentation by Tomer Bar-Zeev, Founder & CEO of Ironsource at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.

Champion League - Presentation by Tomer Bar-Zeev, Founder & CEO of Ironsource at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.

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  • 1. NOAH  Conference    November  6,  2012  
  • 2. Introducing  ironSource  Applicaon  distribuon  pla1orm  
  • 3. 40%  of  installaons  fail  
  • 4. Snapshot   Started   operaons  in   At  the  core  of  ironSource  is  InstallCore   2010   Based  in  Tel  Aviv,   Israel   79  employees   Privately-­‐held   company,  backed   by  Carmel  Ventures    
  • 5. ironSource’s  innovaon  ●  We  develop  the  leading  download  &  distribuon  soLware  pla1orm  ●  We  distribute  soLware  to  100s  of  millions  of  engaged  users    ●  We  promote  effecvely  relevant  products  and  services  to  users    ●  We  connuously  improve  the  installaon  of  soLware  and  applicaons    ●  We  enable  our  customers  to  moneze  their  soLware  and  acquire  new  users  ●  We  leverage  integrated  installaon  analycs  to  opmize  all  our  processes  
  • 6. Market  size  analysis  Desktop   Mobile  ●  Total  addressable  market  for  the  end  of   ●  Total  addressable  market  for  the  end  of   2011  valued  at  $8B/year   2011  valued  at  $1.6B/year  ●  Year  over  year  growth  of  8.5%   ●  Year  over  year  growth  of  over  100%  ●  Monezaon  of  free  soLware   downloads  comes  mostly  from  search   ●  Monezaon  for  free  mobile  apps   and  e-­‐commerce.   comes  mainly  from  in-­‐app  adversing  ●  ironSource’s  actual  market  share  on  the   and  search   desktop  is  about  2.5%   ●  Our  mobile  division  is  coming  out  of  ●  ironSource’s  market  share  is  growing  at   a  rate  of  about  84%  y/y   research  phase,  with  inial  tests   showing  great  potenal  for  capturing  a  ●  Market  saturaon  on  desktop  is  not  a   substanal  issue  at  the  moment,  with   considerable  share  of  the  free  app   user  acquision  costs  being  the  only   market   barrier  to  growth   ❖ Internet  Ad  Revenues  Hit  $31  Billion  in  2011,  Historic  High  Up  22%  Over  2010  Record-­‐Breaking  Numbers     (h`p://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-­‐041812)    
  • 7. Technology   Traffic     User     MoneNzaNon   BI  PlaSorm   AcquisiNon   Conversion   Engines  o  Serves  as  real-­‐me  link  between  all   o  Automac media buying   o  Interoperability   o  Third  party  offers   systems   algorithms  and o  Configuraon  and  system   o  Technology  /  Algorithm  o  Massive  data  crunching  capabilies   mechanism   management   fees  o  Big-­‐data  technologies  for  storage  and   o  Real-­‐me  bidding  engine   o  Automated  A/B  tesng   o  Mulple  search  feeds   retrieval  of  irregular  sets   o  Affiliate  networks   o  Mul-­‐threaded  o  Dynamic  API  engines   o  SoLware  revenue  sharing   o  Dynamic  decision  making   downloading  accelerator  o  Role  and  user  based  output  for   external  use  by  clients  
  • 8. Business  model●  SoTware  DistribuNon   ●  CPA  Model     ●  More  than  100M  monthly  installaons  ●  Search   Search     ●  Rev-­‐share  Model   30%   ●  2  direct  feeds  (Google  &  Infospace)   ●  More  than  8M  daily  searches     SoLware   Distribuon     66%   Media  ●  Media   4%   ●  CPM  Model   ●  Over  15M  daily  impressions  
  • 9. Working  with  industry  leaders  
  • 10. Maximizing  our  soLware  apps    Our  in-­‐house  applicaons  are  distributed  and  monezed  using  the  InstallCore  pla1orm  Our  apps  offer  clients  a  stream  of  relevant  distribuon  and  monezaon  channels   …And  over  a  dozen  useful  generic  audio,  visual  and  ulity  apps  
  • 11. “SomeNmes  the  quesNons  are  complicated  And  the  answers  are  simple”     Dr.  Seuss       tomer@ironsrc.com  |  +972.54.3090080  
  • 12. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en
  • 13. - w . a-o f ec. m w wn hc n r e o o en c- wt ro n ac n r c ti . m/o ho f e e tc e en- w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en

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