Unlocking the Long Tail of Knowledge      Max Cartellieri, Co-Founder & MD, AlphaSights
Ten minutes – three messages              It’s exciting              It’s complex                (and yes, there’s mone...
The Long Tail of Knowledge         Knowledge                     Experts                               “Regular” People = ...
It‟s exciting because… 7 billion „users‟ Asking for advice in human nature Potential for knowledge sharing vastly incre...
It‟s complex because… Peer-to-peer knowledge traditionally not monetized Information goods – headache for traditional ec...
Knowledge – trying to make some sense of it…   Objective /   Fact-Based   Subjective /Experience-Based                    ...
Take 1: ciao.com (*1999)                            5.7 million consumer-written product reviews                         ...
Take 1: ciao.com (1999-2008)                                                                                            Ci...
Take 2: AlphaSights (*2008)              B2B „knowledge broker‟              Connecting professionals seeking specialist...
Take 2: AlphaSights (*2008)                                                                                          Ciao ...
Alpha Sights - NOAH12 London
Alpha Sights - NOAH12 London
Alpha Sights - NOAH12 London
Alpha Sights - NOAH12 London
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Alpha Sights - NOAH12 London

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Unlocking the Long Tail of Knowledge: Keynote by Max Cartellieri, MD of Alpha Sights at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012

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Transcript of "Alpha Sights - NOAH12 London"

  1. 1. Unlocking the Long Tail of Knowledge Max Cartellieri, Co-Founder & MD, AlphaSights
  2. 2. Ten minutes – three messages  It’s exciting  It’s complex  (and yes, there’s money in it)13/12/2012 2
  3. 3. The Long Tail of Knowledge Knowledge Experts “Regular” People = Long Tail Population13/12/2012 3
  4. 4. It‟s exciting because… 7 billion „users‟ Asking for advice in human nature Potential for knowledge sharing vastly increased online/mobile Notion of „collective intelligence‟ -> can we as a species become smarter?  Wisdom of Crowds  Crowdsourcing (e.g. Innocentive)  … A lot of research happening right now (e.g. MIT Center for Collective Intelligence)13/12/2012 4
  5. 5. It‟s complex because… Peer-to-peer knowledge traditionally not monetized Information goods – headache for traditional economics:  Experience good -> Can‟t value  Adverse selection -> Don‟t trust  Nobel Prize for “analyses of markets with asymmetric information” (Akerlof, Spence and Stiglitz, 2001) No “eBay of Expertise” - Google Answers, Keen.com, Inforocket etc. all shut down / morphed13/12/2012 5
  6. 6. Knowledge – trying to make some sense of it… Objective / Fact-Based Subjective /Experience-Based Standardized / Repeated Bespoke / Unique Traffic-driven, ad-supported models Pay-per-use / subscription models 13/12/2012 6
  7. 7. Take 1: ciao.com (*1999)  5.7 million consumer-written product reviews covering more than 10 million products  Leading pan-European online shopping portal - 19.1m Unique Visitors / month*  Local language sites in the UK, France, Germany, Spain, Italy, Netherlands and Sweden  Revenues from advertising and e-commerce commissions* Comscore, January 201213/12/2012 7
  8. 8. Take 1: ciao.com (1999-2008) Ciao CiaolaunchedYear 01999 Year 1 2000 Year 2 2001 Year 3 2002 Year 4 2003 Year 5 2004 Year 6 2005 2006 7 Year 2007 8 Year 2008 9 Year
  9. 9. Take 2: AlphaSights (*2008)  B2B „knowledge broker‟  Connecting professionals seeking specialist knowledge with those possessing it  Core users in knowledge-intense, cross- sector functions such as  Asset Management (Hedge Funds)  Private Equity  Strategy Consulting  Corporate M&A  …  ~ 100 professionals in London, New York, Hong Kong  First interaction delivered in February 2009 - now delivering several thousand interactions per month13/12/2012 9
  10. 10. Take 2: AlphaSights (*2008) Ciao AlphaSights TodayLaunchYear 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9

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