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Write Tight(er)—STC Spectrum14
 

Write Tight(er)—STC Spectrum14

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For the workshop that I led at the STC Spectrum 2014 conference in Rochester, NY.

For the workshop that I led at the STC Spectrum 2014 conference in Rochester, NY.

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    Write Tight(er)—STC Spectrum14 Write Tight(er)—STC Spectrum14 Presentation Transcript

    • Marcia Riefer Johnston
 @MarciaRJohnston
 #spectrum14 A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words Write Tight (er) Rochester)Chapter))
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)? How much difference can conciseness make?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)? How much difference can conciseness make? In what ways does conciseness help me sell?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)? How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)? Time-saving, pain-free technique How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)? Time-saving, pain-free technique How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely? WORKSHOP
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)? Time-saving, pain-free technique How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely? WORKSHOP Three-minute video
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston #spectrum14
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston #spectrum14 No headline?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston #spectrum14 No headline? No bullets?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston #spectrum14 No headline? No bullets? No verbiage?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston #spectrum14 No headline? No bullets? No verbiage? How concise!
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston #spectrum14 No headline? No bullets? No verbiage? How concise!
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “The number-one complaint I’ve heard from technical publications managers is, ‘Much of my staff is about to retire, and I’m having trouble finding anyone who can write correct grammar and simple, concise, accurate text.’” ! —Maxwell Hoffmann Intercom magazine, Society forTechnical Communication, Jan. 2013
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Minimalism What does conciseness mean (and not mean)?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short. “Cut me a short string.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short. “Cut me a short string.” Huh?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short. “Cut me a short string.” Huh?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short. “Cut me a short string.” Make text (like string) as long as needed. Huh?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Make  text,  like  string,  as  long   as  needed.  @MarciaRJohnston   #spectrum14
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not robospeak. Concise means “minimal.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not robospeak. Concise means “minimal.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not robospeak. Push button. Concise means “minimal.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not robospeak. Push button. Push the button. Concise means “minimal.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not robospeak. Keep the the. Push button. Push the button. Concise means “minimal.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not gutted for mobile. Concise means “minimal.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not gutted for mobile. Concise means “minimal.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not gutted for mobile. Don’t think, “Smartphone users won’t need that.” Concise means “minimal.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not gutted for mobile. They will. Don’t think, “Smartphone users won’t need that.” Concise means “minimal.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not gutted for mobile. They will. Don’t think, “Smartphone users won’t need that.” Concise means “minimal.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Example
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Example
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston No discussion board? Example
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston No discussion board? No calendar? Example
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise ≠ Gutted No discussion board? No calendar? Example
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Minimal.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Minimal. Enough to meet your audiences’ needs
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Minimal. Enough to meet your audiences’ needs Enough to accomplish your purpose
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Minimal. Enough to meet your audiences’ needs Enough to accomplish your purpose No more
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Minimal. Enough to meet your audiences’ needs Enough to accomplish your purpose No more No less
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Audience needs: “What’s in it for me?” Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Audience needs: “What’s in it for me?” My purpose: Get you here Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston No more Audience needs: “What’s in it for me?” My purpose: Get you here Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston No more No less Audience needs: “What’s in it for me?” My purpose: Get you here Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston How much difference can conciseness make?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston How much difference can conciseness make? “Measured usability was dramatically higher for the concise version [of the website]—58% better.” ! Nielsen Norman Group www.nngroup.com/articles/ how-users-read-on-the-web
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In what ways does conciseness help me sell?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Small screens In what ways does conciseness help me sell?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Small screens Translation costs In what ways does conciseness help me sell?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Small screens Translation costs Readability In what ways does conciseness help me sell?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Small screens Translation costs Readability Think usability, engagement. In what ways does conciseness help me sell?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “But I don’t write for small screens.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “But I don’t write for small screens.” Maybe your readers see a big window.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston ... or maybe your readers see this.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston ... or maybe your readers see this. “Full site” view
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston ... or maybe your readers see this. “Full site” view “Mobile site” view
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “But I don’t write for small screens.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Maybe your readers see this.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “But I already write concisely.” This is your toothbrush when it’s new.The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace.The blue bristles have turned half white.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “But I already write concisely.” This is your toothbrush when it’s new.The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace.The blue bristles have turned half white. Visual-verbal redundancy
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Your readers want this.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Especially if you translate. Philips Sonicare™ toothbrush
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “But my stuff isn’t translated.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “But my stuff isn’t translated.” Get ready!
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston How much can a word cost?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? words6
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? words6
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? You may need a loan. words6
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? You may need a loan. words6 5 words
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? You may need a loan. words6 5 words
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? You may need a loan. words6 5 words 1 word
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? You may need a loan. words6 5 words 1 word
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): You may need a loan. words6 5 words 1 word
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): You may need a loan. words6 5 words 1 word
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): You may need a loan. words6 5 words 1 word 1 sentence, 1 language
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 You may need a loan. words6 5 words 1 word 1 sentence, 1 language
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 You may need a loan. words6 5 words 1 word 10,000 sentences,* 1 language 1 sentence, 1 language
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel You may need a loan. words6 5 words 1 word 10,000 sentences,* 1 language 1 sentence, 1 language
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel $ 2,500.00 You may need a loan. words6 5 words 1 word 10,000 sentences,* 1 language 1 sentence, 1 language
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel $ 2,500.00 You may need a loan. words6 5 words 1 word 10,000 sentences,* 25 languages 10,000 sentences,* 1 language 1 sentence, 1 language
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel $ 2,500.00 $ 62,500.00 You may need a loan. words6 5 words 1 word 10,000 sentences,* 25 languages 10,000 sentences,* 1 language 1 sentence, 1 language
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel $ 2,500.00 $ 62,500.00 You may need a loan. words6 5 words 1 word 10,000 sentences,* 25 languages 10,000 sentences,* 1 language 1 sentence, 1 language
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough

    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language

    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database)
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word Full price
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word “fuzzy” match Full price
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word “fuzzy” match Full price Pay less
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word “fuzzy” match “perfect” match Full price Pay less
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word “fuzzy” match “perfect” match You still pay! Full price Pay less
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Whether or not you translate,
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Whether or not you translate, whatever size your page or screen,
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Whether or not you translate, whatever size your page or screen, you owe it to yourself to ask …
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston How can I write more concisely?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Dump these words!*
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Dump these words!* *unless you need them
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Dump these words!* *unless you need them Time-saving, pain-free technique
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) Dump these words!* *unless you need them Time-saving, pain-free technique
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) Dump these words!* *unless you need them Time-saving, pain-free technique
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) Dump these words!* *unless you need them Time-saving, pain-free technique
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) Dump these words!* *unless you need them Time-saving, pain-free technique
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that Dump these words!* *unless you need them Time-saving, pain-free technique
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just Dump these words!* *unless you need them Time-saving, pain-free technique
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to Dump these words!* *unless you need them Time-saving, pain-free technique
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time Dump these words!* *unless you need them Time-saving, pain-free technique
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) Dump these words!* *unless you need them Time-saving, pain-free technique
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial Dump these words!* *unless you need them Time-saving, pain-free technique
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) Dump these words!* *unless you need them Time-saving, pain-free technique
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular Dump these words!* *unless you need them Time-saving, pain-free technique
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage Dump these words!* *unless you need them Time-saving, pain-free technique
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Time-saving, pain-free technique
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Time-saving, pain-free technique
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Time-saving, pain-free technique
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Time-saving, pain-free technique
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston See be-verbs.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston See be-verbs.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston See be-verbs.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston See be-verbs.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston See  be-­‐verbs!  @MarciaRJohnston   #spectrum14
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Examples
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The fix might not be self-evident.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The fix might not be self-evident.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The fix might not be self-evident. You have to think.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The fix might not be self-evident. You have to think. (Not too painful.)
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “A scheme of which every part promises delight can never be successful.” —Jane Austen, Pride and Prejudice
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “A scheme of which every part promises delight can never be successful.” —Jane Austen, Pride and Prejudice
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Our IT team wants to be predictive.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Our IT team wants to be predictive.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Our IT team wants to be predictive. What does the team want to do?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston what?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston is
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Write when there is something that you know; and not before; and not too damned much after.” —Ernest Hemingway
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Write when there is something that you know; and not before; and not too damned much after.” —Ernest Hemingway
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense)
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense)
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) We don’t know diddly—
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) We don’t know diddly— except to avoid be-verbs.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston See be-verbs.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Be-­‐verbs  are  everywhere.  See?   @MarciaRJohnston  #spectrum14
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) Dump these words!* *unless you need them
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) Dump these words!* *unless you need them -ly words (& other vapid adverbs)
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Jane fully expects a big publisher to snap up her first novel.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Jane fully expects a big publisher to snap up her first novel.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston We hope that people will actively participate.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston We hope that people will actively participate.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Mahatma Gandhi truly changed the world.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Mahatma Gandhi truly changed the world.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) Dump these words!* *unless you need them
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) Dump these words!* *unless you need them very, such, so (& other empty intensifiers)
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Fred likes his toast very dry.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Fred likes his toast very dry.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Fred likes his toast very dry. Fred likes his toast so dry.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Fred likes his toast very dry. Fred likes his toast so dry.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Fred likes his toast very dry. Fred likes his toast so dry. Fred likes such dry toast.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Fred likes his toast very dry. Fred likes his toast so dry. Fred likes such dry toast.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Exception:
 the doge meme
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Exception:
 the doge meme
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Exception:
 the doge meme
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston http://www.slate.com/blogs/browbeat/2013/11/15/ doge_pronunciation_how_do_you_pronounce_the_name _of_the_shibe_doge_meme.html
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston http://www.slate.com/blogs/browbeat/2013/11/15/ doge_pronunciation_how_do_you_pronounce_the_name _of_the_shibe_doge_meme.html
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) Dump these words!* *unless you need them
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) Dump these words!* *unless you need them not, no (& other negative words)
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Do not use negative phrasing.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Do not use negative phrasing.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston If you want viewers to focus on something, do not show faces looking away from it. (This image is from an eye-tracking study by James Breeze as cited in Garr Reynolds’s book Presentation Zen.)
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston If you want viewers to focus on something, do not show faces looking away from it. (This image is from an eye-tracking study by James Breeze as cited in Garr Reynolds’s book Presentation Zen.)
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) Dump these words!* *unless you need them
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) Dump these words!* *unless you need them the fact that
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Given the fact that Joan understood topic-based writing, everyone went to her with questions. Concept Task Reference
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Given the fact that Joan understood topic-based writing, everyone went to her with questions. Concept Task Reference
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that Dump these words!* *unless you need them
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that Dump these words!* *unless you need them just
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston It's just that I just say just a lot. I just have the habit, so it’s just hard to stop saying it.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston It's just that I just say just a lot. I just have the habit, so it’s just hard to stop saying it.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just Dump these words!* *unless you need them
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just Dump these words!* *unless you need them begin to, try to, tend to, in order to
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Michael Noer handed the six-year-old the tablet.With no instruction, and never having seen a computer, the boy began to swipe the screen, launch apps, and play a pinball game.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Michael Noer handed the six-year-old the tablet.With no instruction, and never having seen a computer, the boy began to swipe the screen, launch apps, and play a pinball game.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Try to focus on breathing.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Try to focus on breathing.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Stop trying to hit me, and hit me.” —Morpheus to Neo
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Stop trying to hit me, and hit me.” —Morpheus to Neo
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Do or do not. There is no try.” —Yoda
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “Do or do not. There is no try.” —Yoda
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “When our tools don’t work, we tend to blame ourselves for being too stupid or not reading the manual or having too fat fingers.” —Lev Grossman, Time
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “When our tools don’t work, we tend to blame ourselves for being too stupid or not reading the manual or having too fat fingers.” —Lev Grossman, Time
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In order to divert 34,000 tons of food scraps from landfills, Portland created a curbside-pickup program for compostable waste.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In order to divert 34,000 tons of food scraps from landfills, Portland created a curbside-pickup program for compostable waste.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to Dump these words!* *unless you need them
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to Dump these words!* *unless you need them period of time
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Jones and Caruthers have worked here for a long period of time. Sketch by Brian Poulsen. Used with permission.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Jones and Caruthers have worked here for a long period of time. Sketch by Brian Poulsen. Used with permission.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time Dump these words!* *unless you need them
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time Dump these words!* *unless you need them in light of, in spite of, in terms of (& of in general)
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In light of my lack of cash, we stopped at an ATM.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In light of my lack of cash, we stopped at an ATM.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation. I prefer thatTV in terms of cost.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation. I prefer thatTV in terms of cost.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “The word of is, in anything other than small doses, among the surest indications of flabby writing.” —Bryan Garner Garner’s Modern American Usage
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston “The word of is, in anything other than small doses, among the surest indications of flabby writing.” —Bryan Garner Garner’s Modern American Usage
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) Dump these words!* *unless you need them
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) Dump these words!* *unless you need them proverbial
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The proverbial needle in the haystack
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The proverbial needle in the haystack
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston The proverbial needle in the haystack
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial Dump these words!* *unless you need them
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial Dump these words!* *unless you need them different (as in many different, 36 different)
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Our company understands the pros and cons of all these different technologies.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Our company understands the pros and cons of all these different technologies.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Steve Jobs’s name appears on 212 different Apple patents.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Steve Jobs’s name appears on 212 different Apple patents.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) Dump these words!* *unless you need them
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) Dump these words!* *unless you need them particular
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Google’s CEO, Eric Schmidt, has a particular belief that Android’s open platform leads to more options and more consumer choice.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Google’s CEO, Eric Schmidt, has a particular belief that Android’s open platform leads to more options and more consumer choice.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston While Lady Gaga’s particular sense of style puzzles many, millions of fans say that her affirming theme of bravery and kindness has changed their lives.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston While Lady Gaga’s particular sense of style puzzles many, millions of fans say that her affirming theme of bravery and kindness has changed their lives.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular Dump these words!* *unless you need them
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular Dump these words!* *unless you need them verbiage
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston We’ll throw some verbiage in there.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston We’ll throw some verbiage in there.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Want a tip for making this technique even more time-saving and pain-free?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Try this.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston YOUR WORDS HERE
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Word count Cost to translate into 1 language 25 languages x 10,000 sentences (Harry Potter novel) BEFORE Your original text here with more words than you need. 10 $2.50 $62.50 $625,000.00 AFTER Your tighter text here. 4 $1.00 $25.00 $250,000.00 Savings 60% $1.50 $37.50 $375,000.00 Spreadsheet available on request.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Story time
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Story time Water dispenser
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Story time Water dispenser Buttons
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Story time Water dispenser Buttons Quick reference
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Looks easy enough.
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise = good ... right?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Ready for a video?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Ready for a video? (You’ll have to pretend.)
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!)
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? GlassRick (Smart guy!)
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? GlassRick (Smart guy!) Instructions
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? GlassRick (Smart guy!) Instructions Button
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? GlassRick (Smart guy!) Instructions Button Water
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? DumpGlassRick (Smart guy!) Instructions Button Water
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? DumpGlassRick (Smart guy!) Instructions Button Water Read again
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? DumpGlassRick (Smart guy!) Instructions Button Water Read again Exasperation
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? DumpGlassRick (Smart guy!) Instructions Button Water Read again Exasperation Try again
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? DumpGlassRick (Smart guy!) Instructions Button Water Read again Exasperation Try again Try again
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? Dump again DumpGlassRick (Smart guy!) Instructions Button Water Read again Exasperation Try again Try again
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? Dump again DumpGlassRick (Smart guy!) Instructions Button Water Read again Exasperation Try again Try again Try again
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston If  conciseness  doesn’t  @ix  it,  
 change  what  you’re  saying.   @MarciaRJohnston  #spectrum14
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Think this is small?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Think this is small?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Think this is small?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Think this is small?
    • #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Think this is small?