(STC14 Summit session page on Lanyrd)
We all want to create concise, compelling messages that win people over. But even the best writers use too many words, filler words that dull their messages and turn readers off. Who knows what opportunities you may have lost due to writing you didn’t even know was flabby.
Marcia has perfected a time-saving, pain-free technique that you can use to eliminate filler words (and sentences and paragraphs) from any text. This technique takes the guesswork out of concise writing by showing you exactly what to look for.
Once you’ve got this technique down, you’ve got it forever. You’ll know how to:
* Increase keyword density.
* Cut translation costs.
* Bring your writing to a 24-carat, attention-getting luster.