Write
Tight
(er)
Marcia Riefer Johnston

@MarciaRJohnston

#STC14
Part 1:
The Technique
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
#STC14
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
#STC14
No 	

headline?
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
#STC14
No 	

headline?
No	

bullets?
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
#STC14
No 	

headline?
No	

bullets? No	

verbiage?
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
#STC14
No 	

headline?
No	

bullets? No	

verbiage?
H...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
#STC14
No 	

headline?
No	

bullets? No	

verbiage?
H...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
What does conciseness
mean (and not mean)?
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Minimalism
What does conciseness
mean (and not mean)?
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”
Not short.
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”
Not short.
“Cut me a short s...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”
Not short.
“Cut me a short s...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”
Not short.
“Cut me a short s...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”
Not short.
“Cut me a short s...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Make text, like string, 

as long as needed.
@MarciaRJohn...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Not robospeak.
Concise means “minimal.”
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Not robospeak.
Concise means “minimal.”
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Not robospeak.
Push button.
Concise means “minimal.”
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Not robospeak.
Push button.
Push the button.
Concise ...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Not robospeak.
Keep the the.
Push button.
Push the bu...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Minimal.
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Minimal.
Enough to meet your
audiences’ needs
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Minimal.
Enough to meet your
audiences’ needs
Enough ...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Minimal.
Enough to meet your
audiences’ needs
Enough ...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Minimal.
Enough to meet your
audiences’ needs
Enough ...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Write Tight(er):

ATime-Saving, Pain-Free
Technique f...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Audience needs:	

“What’s in it for me?”
Write Tight(...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Audience needs:	

“What’s in it for me?”
My purpose:	...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
No more
Audience needs:	

“What’s in it for me?”
My p...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
No more No less
Audience needs:	

“What’s in it for m...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
How much difference can
conciseness make?
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
How much difference can
conciseness make?
“Measured u...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
In what ways does
conciseness help me sell?
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Small screens
In what ways does
conciseness help me s...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Small screens
Translation costs
In what ways does
con...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Small screens
Translation costs
Readability
In what w...
#spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
Small screens
Translation costs
Readability
Think 	

...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
How can I write	

more concisely?
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Dump these words!*
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Dump these words!*
*unless you need them
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Dump these words!*
*unless you need them
Time-saving,
pai...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
See be-verbs.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
See be-verbs.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
See be-verbs.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
See be-verbs.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
See be-verbs!
@MarciaRJohnston #STC14
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Examples
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Bias tape has the advantage of being able
to be applied ...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Bias tape has the advantage of being able
to be applied ...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Bias tape has the advantage of being able
to be applied ...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Bias tape has the advantage of being able
to be applied ...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The fix might not
be self-evident.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The fix might not
be self-evident.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The fix might not
be self-evident.
You have to think.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The fix might not
be self-evident.
You have to think.
(Not...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“A scheme of which every part promises
delight can never ...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“A scheme of which every part promises
delight can never ...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Our IT team wants
to be predictive.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Our IT team wants
to be predictive.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Our IT team wants
to be predictive.
What does
the team
wa...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
what?
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
is
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Write when there is
something that you know;
and not bef...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Write when there is
something that you know;
and not bef...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“There are known knowns.These are things
we know that we ...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“There are known knowns.These are things
we know that we ...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“There are known knowns.These are things
we know that we ...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“There are known knowns.These are things
we know that we ...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
See be-verbs.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Be-verbs are everywhere. See?
@MarciaRJohnston #STC14
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Jane fully expects a big publisher
to snap up her first no...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Jane fully expects a big publisher
to snap up her first no...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
We hope that people will actively participate.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
We hope that people will actively participate.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Please listen carefully to
the following choices so
that ...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Please listen carefully to
the following choices so
that ...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Please listen carefully to
the following choices so
that ...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Mahatma Gandhi truly
changed the world.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Mahatma Gandhi truly
changed the world.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.comHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (i...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.comHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (i...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Fred likes his toast very dry.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Fred likes his toast very dry.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Fred likes his toast very dry.
Fred likes his toast so dr...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Fred likes his toast very dry.
Fred likes his toast so dr...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Fred likes his toast very dry.
Fred likes his toast so dr...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Fred likes his toast very dry.
Fred likes his toast so dr...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Exception:

the doge meme
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Exception:

the doge meme
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Exception:

the doge meme
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
http://www.slate.com/blogs/browbeat/2013/11/15/
doge_pron...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
http://www.slate.com/blogs/browbeat/2013/11/15/
doge_pron...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Do not use negative phrasing.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Do not use negative phrasing.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
If you want viewers to focus on something,
do not show fa...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
If you want viewers to focus on something,
do not show fa...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The Oregon Ducks have not lost a “Civil War”
game to thei...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The Oregon Ducks have not lost a “Civil War”
game to thei...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The Oregon Ducks have not lost a “Civil War”
game to thei...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The Oregon Ducks have not lost a “Civil War”
game to thei...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Given the fact that Joan understood
topic-based writing, ...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Given the fact that Joan understood
topic-based writing, ...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
It's just that I just say just a lot. I just have
the hab...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
It's just that I just say just a lot. I just have
the hab...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Michael Noer handed the six-year-old the
tablet.With no i...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Michael Noer handed the six-year-old the
tablet.With no i...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Try to
focus on
breathing.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Try to
focus on
breathing.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Stop trying to hit me, and hit me.”	

—Morpheus to Neo
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Stop trying to hit me, and hit me.”	

—Morpheus to Neo
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Do or do not.
There is no try.”	

—Yoda
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Do or do not.
There is no try.”	

—Yoda
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“When our tools don’t work, we tend to
blame ourselves fo...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“When our tools don’t work, we tend to
blame ourselves fo...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
In order to divert 34,000
tons of food scraps from
landfil...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
In order to divert 34,000
tons of food scraps from
landfil...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Jones and
Caruthers have
worked here
for a long
period of...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Jones and
Caruthers have
worked here
for a long
period of...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
In light of my lack of cash,
we stopped at an ATM.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
In light of my lack of cash,
we stopped at an ATM.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
In light of my lack of cash,
we stopped at an ATM.
In spi...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
In light of my lack of cash,
we stopped at an ATM.
In spi...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
In light of my lack of cash,
we stopped at an ATM.
In spi...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
In light of my lack of cash,
we stopped at an ATM.
In spi...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“The word of is, in anything other
than small doses, amon...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“The word of is, in anything other
than small doses, amon...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The proverbial
needle in the
haystack
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The proverbial
needle in the
haystack
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The proverbial
needle in the
haystack
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Our company understands the pros and
cons of all these di...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Our company understands the pros and
cons of all these di...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Steve Jobs’s
name appears
on 212 different
Apple patents.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Steve Jobs’s
name appears
on 212 different
Apple patents.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Google’s CEO, Eric Schmidt,
has a particular belief that
...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Google’s CEO, Eric Schmidt,
has a particular belief that
...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
While Lady Gaga’s
particular sense of
style puzzles many,...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
While Lady Gaga’s
particular sense of
style puzzles many,...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
We’ll throw some
verbiage in there.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
We’ll throw some
verbiage in there.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Want a tip for making
this technique even
more time-savin...
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Try this.
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
YOUR	

WORDS	

HERE
Upcoming SlideShare
Loading in …5
×

Write Tight(er) Part 1—The Technique—STC14 Summit

984 views
925 views

Published on

http://lanyrd.com/2014/society-for-technical-communication/sctyqh
(STC14 Summit session page on Lanyrd)

We all want to create concise, compelling messages that win people over. But even the best writers use too many words, filler words that dull their messages and turn readers off. Who knows what opportunities you may have lost due to writing you didn’t even know was flabby.

Marcia has perfected a time-saving, pain-free technique that you can use to eliminate filler words (and sentences and paragraphs) from any text. This technique takes the guesswork out of concise writing by showing you exactly what to look for.

Once you’ve got this technique down, you’ve got it forever. You’ll know how to:

* Increase keyword density.
* Cut translation costs.
* Bring your writing to a 24-carat, attention-getting luster.

Published in: Business, Education, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
984
On SlideShare
0
From Embeds
0
Number of Embeds
311
Actions
Shares
0
Downloads
41
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Write Tight(er) Part 1—The Technique—STC14 Summit

  1. 1. Write Tight (er) Marcia Riefer Johnston
 @MarciaRJohnston
 #STC14 Part 1: The Technique
  2. 2. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  3. 3. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston #STC14
  4. 4. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston #STC14 No headline?
  5. 5. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston #STC14 No headline? No bullets?
  6. 6. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston #STC14 No headline? No bullets? No verbiage?
  7. 7. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston #STC14 No headline? No bullets? No verbiage? How concise!
  8. 8. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston #STC14 No headline? No bullets? No verbiage? How concise!
  9. 9. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  10. 10. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)?
  11. 11. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Minimalism What does conciseness mean (and not mean)?
  12. 12. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.”
  13. 13. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short.
  14. 14. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short. “Cut me a short string.”
  15. 15. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short. “Cut me a short string.” Huh?
  16. 16. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short. “Cut me a short string.” Huh?
  17. 17. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short. “Cut me a short string.” Make text (like string) as long as needed. Huh?
  18. 18. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Make text, like string, 
 as long as needed. @MarciaRJohnston #STC14
  19. 19. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.”
  20. 20. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not robospeak. Concise means “minimal.”
  21. 21. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not robospeak. Concise means “minimal.”
  22. 22. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not robospeak. Push button. Concise means “minimal.”
  23. 23. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not robospeak. Push button. Push the button. Concise means “minimal.”
  24. 24. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Not robospeak. Keep the the. Push button. Push the button. Concise means “minimal.”
  25. 25. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Minimal.
  26. 26. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Minimal. Enough to meet your audiences’ needs
  27. 27. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Minimal. Enough to meet your audiences’ needs Enough to accomplish your purpose
  28. 28. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Minimal. Enough to meet your audiences’ needs Enough to accomplish your purpose No more
  29. 29. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Minimal. Enough to meet your audiences’ needs Enough to accomplish your purpose No more No less
  30. 30. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
  31. 31. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Audience needs: “What’s in it for me?” Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
  32. 32. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Audience needs: “What’s in it for me?” My purpose: Get you here Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
  33. 33. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston No more Audience needs: “What’s in it for me?” My purpose: Get you here Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
  34. 34. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston No more No less Audience needs: “What’s in it for me?” My purpose: Get you here Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
  35. 35. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  36. 36. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  37. 37. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  38. 38. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston
  39. 39. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  40. 40. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston How much difference can conciseness make?
  41. 41. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston How much difference can conciseness make? “Measured usability was dramatically higher for the concise version [of the website]—58% better.” ! Nielsen Norman Group www.nngroup.com/articles/ how-users-read-on-the-web
  42. 42. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston In what ways does conciseness help me sell?
  43. 43. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Small screens In what ways does conciseness help me sell?
  44. 44. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Small screens Translation costs In what ways does conciseness help me sell?
  45. 45. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Small screens Translation costs Readability In what ways does conciseness help me sell?
  46. 46. #spectrum14 WriteTight(er) HowToWriteEverything.com @MarciaRJohnston Small screens Translation costs Readability Think usability, engagement. In what ways does conciseness help me sell?
  47. 47. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com How can I write more concisely?
  48. 48. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Dump these words!*
  49. 49. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Dump these words!* *unless you need them
  50. 50. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Dump these words!* *unless you need them Time-saving, pain-free technique
  51. 51. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) Dump these words!* *unless you need them Time-saving, pain-free technique
  52. 52. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) Dump these words!* *unless you need them Time-saving, pain-free technique
  53. 53. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) Dump these words!* *unless you need them Time-saving, pain-free technique
  54. 54. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) Dump these words!* *unless you need them Time-saving, pain-free technique
  55. 55. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that Dump these words!* *unless you need them Time-saving, pain-free technique
  56. 56. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just Dump these words!* *unless you need them Time-saving, pain-free technique
  57. 57. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to Dump these words!* *unless you need them Time-saving, pain-free technique
  58. 58. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time Dump these words!* *unless you need them Time-saving, pain-free technique
  59. 59. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) Dump these words!* *unless you need them Time-saving, pain-free technique
  60. 60. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial Dump these words!* *unless you need them Time-saving, pain-free technique
  61. 61. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) Dump these words!* *unless you need them Time-saving, pain-free technique
  62. 62. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular Dump these words!* *unless you need them Time-saving, pain-free technique
  63. 63. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage Dump these words!* *unless you need them Time-saving, pain-free technique
  64. 64. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Time-saving, pain-free technique
  65. 65. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Time-saving, pain-free technique
  66. 66. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Time-saving, pain-free technique
  67. 67. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Time-saving, pain-free technique
  68. 68. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  69. 69. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  70. 70. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com See be-verbs.
  71. 71. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com See be-verbs.
  72. 72. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com See be-verbs.
  73. 73. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com See be-verbs.
  74. 74. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com See be-verbs! @MarciaRJohnston #STC14
  75. 75. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Examples
  76. 76. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
  77. 77. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
  78. 78. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
  79. 79. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
  80. 80. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  81. 81. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  82. 82. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com The fix might not be self-evident.
  83. 83. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com The fix might not be self-evident.
  84. 84. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com The fix might not be self-evident. You have to think.
  85. 85. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com The fix might not be self-evident. You have to think. (Not too painful.)
  86. 86. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  87. 87. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  88. 88. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  89. 89. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  90. 90. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  91. 91. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “A scheme of which every part promises delight can never be successful.” —Jane Austen, Pride and Prejudice
  92. 92. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “A scheme of which every part promises delight can never be successful.” —Jane Austen, Pride and Prejudice
  93. 93. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Our IT team wants to be predictive.
  94. 94. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Our IT team wants to be predictive.
  95. 95. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Our IT team wants to be predictive. What does the team want to do?
  96. 96. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  97. 97. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  98. 98. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  99. 99. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com what?
  100. 100. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com is
  101. 101. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “Write when there is something that you know; and not before; and not too damned much after.” —Ernest Hemingway
  102. 102. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “Write when there is something that you know; and not before; and not too damned much after.” —Ernest Hemingway
  103. 103. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense)
  104. 104. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense)
  105. 105. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) We don’t know diddly—
  106. 106. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) We don’t know diddly— except to avoid be-verbs.
  107. 107. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  108. 108. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com See be-verbs.
  109. 109. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Be-verbs are everywhere. See? @MarciaRJohnston #STC14
  110. 110. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) Dump these words!* *unless you need them
  111. 111. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) Dump these words!* *unless you need them -ly words (& other vapid adverbs)
  112. 112. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Jane fully expects a big publisher to snap up her first novel.
  113. 113. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Jane fully expects a big publisher to snap up her first novel.
  114. 114. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com We hope that people will actively participate.
  115. 115. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com We hope that people will actively participate.
  116. 116. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person.
  117. 117. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person.
  118. 118. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person.
  119. 119. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Mahatma Gandhi truly changed the world.
  120. 120. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Mahatma Gandhi truly changed the world.
  121. 121. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.comHowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) Dump these words!* *unless you need them
  122. 122. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.comHowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) Dump these words!* *unless you need them very, such, so (& other empty intensifiers)
  123. 123. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Fred likes his toast very dry.
  124. 124. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Fred likes his toast very dry.
  125. 125. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Fred likes his toast very dry. Fred likes his toast so dry.
  126. 126. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Fred likes his toast very dry. Fred likes his toast so dry.
  127. 127. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Fred likes his toast very dry. Fred likes his toast so dry. Fred likes such dry toast.
  128. 128. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Fred likes his toast very dry. Fred likes his toast so dry. Fred likes such dry toast.
  129. 129. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Exception:
 the doge meme
  130. 130. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Exception:
 the doge meme
  131. 131. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Exception:
 the doge meme
  132. 132. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com http://www.slate.com/blogs/browbeat/2013/11/15/ doge_pronunciation_how_do_you_pronounce_the_name _of_the_shibe_doge_meme.html
  133. 133. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com http://www.slate.com/blogs/browbeat/2013/11/15/ doge_pronunciation_how_do_you_pronounce_the_name _of_the_shibe_doge_meme.html
  134. 134. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) Dump these words!* *unless you need them
  135. 135. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) Dump these words!* *unless you need them not, no (& other negative words)
  136. 136. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Do not use negative phrasing.
  137. 137. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Do not use negative phrasing.
  138. 138. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com If you want viewers to focus on something, do not show faces looking away from it. (This image is from an eye-tracking study by James Breeze as cited in Garr Reynolds’s book Presentation Zen.)
  139. 139. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com If you want viewers to focus on something, do not show faces looking away from it. (This image is from an eye-tracking study by James Breeze as cited in Garr Reynolds’s book Presentation Zen.)
  140. 140. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
  141. 141. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
  142. 142. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
  143. 143. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
  144. 144. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) Dump these words!* *unless you need them
  145. 145. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) Dump these words!* *unless you need them the fact that
  146. 146. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Given the fact that Joan understood topic-based writing, everyone went to her with questions. Concept Task Reference
  147. 147. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Given the fact that Joan understood topic-based writing, everyone went to her with questions. Concept Task Reference
  148. 148. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that Dump these words!* *unless you need them
  149. 149. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that Dump these words!* *unless you need them just
  150. 150. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com It's just that I just say just a lot. I just have the habit, so it’s just hard to stop saying it.
  151. 151. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com It's just that I just say just a lot. I just have the habit, so it’s just hard to stop saying it.
  152. 152. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just Dump these words!* *unless you need them
  153. 153. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just Dump these words!* *unless you need them begin to, try to, tend to, in order to
  154. 154. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Michael Noer handed the six-year-old the tablet.With no instruction, and never having seen a computer, the boy began to swipe the screen, launch apps, and play a pinball game.
  155. 155. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Michael Noer handed the six-year-old the tablet.With no instruction, and never having seen a computer, the boy began to swipe the screen, launch apps, and play a pinball game.
  156. 156. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Try to focus on breathing.
  157. 157. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Try to focus on breathing.
  158. 158. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “Stop trying to hit me, and hit me.” —Morpheus to Neo
  159. 159. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “Stop trying to hit me, and hit me.” —Morpheus to Neo
  160. 160. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “Do or do not. There is no try.” —Yoda
  161. 161. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “Do or do not. There is no try.” —Yoda
  162. 162. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “When our tools don’t work, we tend to blame ourselves for being too stupid or not reading the manual or having too fat fingers.” —Lev Grossman, Time
  163. 163. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “When our tools don’t work, we tend to blame ourselves for being too stupid or not reading the manual or having too fat fingers.” —Lev Grossman, Time
  164. 164. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com In order to divert 34,000 tons of food scraps from landfills, Portland created a curbside-pickup program for compostable waste.
  165. 165. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com In order to divert 34,000 tons of food scraps from landfills, Portland created a curbside-pickup program for compostable waste.
  166. 166. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to Dump these words!* *unless you need them
  167. 167. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to Dump these words!* *unless you need them period of time
  168. 168. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Jones and Caruthers have worked here for a long period of time. Sketch by Brian Poulsen. Used with permission.
  169. 169. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Jones and Caruthers have worked here for a long period of time. Sketch by Brian Poulsen. Used with permission.
  170. 170. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time Dump these words!* *unless you need them
  171. 171. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time Dump these words!* *unless you need them in light of, in spite of, in terms of (& of in general)
  172. 172. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com In light of my lack of cash, we stopped at an ATM.
  173. 173. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com In light of my lack of cash, we stopped at an ATM.
  174. 174. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation.
  175. 175. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation.
  176. 176. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation. I prefer thatTV in terms of cost.
  177. 177. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation. I prefer thatTV in terms of cost.
  178. 178. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “The word of is, in anything other than small doses, among the surest indications of flabby writing.” —Bryan Garner Garner’s Modern American Usage
  179. 179. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com “The word of is, in anything other than small doses, among the surest indications of flabby writing.” —Bryan Garner Garner’s Modern American Usage
  180. 180. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) Dump these words!* *unless you need them
  181. 181. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) Dump these words!* *unless you need them proverbial
  182. 182. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com The proverbial needle in the haystack
  183. 183. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com The proverbial needle in the haystack
  184. 184. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com The proverbial needle in the haystack
  185. 185. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial Dump these words!* *unless you need them
  186. 186. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial Dump these words!* *unless you need them different (as in many different, 36 different)
  187. 187. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Our company understands the pros and cons of all these different technologies.
  188. 188. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Our company understands the pros and cons of all these different technologies.
  189. 189. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Steve Jobs’s name appears on 212 different Apple patents.
  190. 190. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Steve Jobs’s name appears on 212 different Apple patents.
  191. 191. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) Dump these words!* *unless you need them
  192. 192. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) Dump these words!* *unless you need them particular
  193. 193. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Google’s CEO, Eric Schmidt, has a particular belief that Android’s open platform leads to more options and more consumer choice.
  194. 194. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Google’s CEO, Eric Schmidt, has a particular belief that Android’s open platform leads to more options and more consumer choice.
  195. 195. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com While Lady Gaga’s particular sense of style puzzles many, millions of fans say that her affirming theme of bravery and kindness has changed their lives.
  196. 196. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com While Lady Gaga’s particular sense of style puzzles many, millions of fans say that her affirming theme of bravery and kindness has changed their lives.
  197. 197. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular Dump these words!* *unless you need them
  198. 198. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular Dump these words!* *unless you need them verbiage
  199. 199. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com We’ll throw some verbiage in there.
  200. 200. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com We’ll throw some verbiage in there.
  201. 201. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  202. 202. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  203. 203. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Want a tip for making this technique even more time-saving and pain-free?
  204. 204. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  205. 205. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
  206. 206. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com Try this.
  207. 207. #STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com YOUR WORDS HERE

×