Francesco Trucchia: Business model canvas


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Francesco Trucchia: Business model canvas

  1. 1. Business Model Canvas Un template per sviluppare modelli di business Francesco Trucchia - http://www.francescotrucchia.itlunedì 17 settembre 2012
  2. 2. Chi sono • Partner & founder @ ideato • Founder @ Oltre Tata http://www.oltretata.itlunedì 17 settembre 2012
  3. 3. Come posso sviluppare un modello di business? Vendere congelatori agli eschimesilunedì 17 settembre 2012
  4. 4. Day Month Year No. Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value? Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers? Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established? Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? What are the most important costs inherent in our business model? For what value are our customers really willing to pay? Which Key Resources are most expensive? For what do they currently pay? Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.lunedì 17 settembre 2012
  5. 5. Value Propositions Conservare cibi freschi per lunghi periodi comodamente a casa tualunedì 17 settembre 2012
  6. 6. Customer Segments Famiglie eschimesi che non hanno più ghiaccio a causa del surriscaldamento del pianetalunedì 17 settembre 2012
  7. 7. Channels Distributori di elettrodomestici Customer Relationships Garanzia - Supporto telefonicolunedì 17 settembre 2012
  8. 8. Revenue Streams Vendita di congelatorilunedì 17 settembre 2012
  9. 9. Key Activities Customer care - Marketing Key Resources Rete vendita - Call centerlunedì 17 settembre 2012
  10. 10. Key Partners Indesitlunedì 17 settembre 2012
  11. 11. Cost Structure Call center - Rete vendita - Personalelunedì 17 settembre 2012
  12. 12. Risorse • Business model canvas explained • Business model generation http://www.businessmodelgeneration.comlunedì 17 settembre 2012
  13. 13. Contatti Twitter: @cphp E-Mail: http://www.francescotrucchia.itlunedì 17 settembre 2012
  14. 14. ?lunedì 17 settembre 2012