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The end of business as usual by brian solis a selection

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An interesting book to understand the consumer revolution …

An interesting book to understand the consumer revolution
A personal selection of ideas and concepts to consider.

Published in: Education, Business, Technology

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  • 1. “The end of Business as Usual” by Brian Solis An interesting book to understand the consumer revolutionMarc Costa @marccostap
  • 2. A personal selection of ideas and concepts to consider- Digital culture is changing the landscape of everything- Technology is evolving faster than the majority of businesses or consumers can adapt or assimilate- Technology is not just for the geeks, it’s now part of our lifestyle- We are living in an always-on society- Popularity is not influence and influence is not popularity- Change is never easyMarc Costa @marccostap
  • 3. A personal selection of ideas and concepts to consider- A company is only as valuable as the promises it keeps- Shared experiences and relationships are at the heart of online interaction between connected customers- No one department owns new media or the overall relationship with the customer- Empathy is something that companies can’t invent; it must be felt- With every culture change comes culture shock- Change takes timesMarc Costa @marccostap