A project from the Social Media Research Foundation: http://www.smrfoundation.org
http://www.flickr.com/photos/library_of_congress/3295494976/sizes/o/in/photostream/
http://www.flickr.com/photos/amycgx/3119640267/
About Me
Introductions
Marc A. Smith
Chief Social Scientist
Connected Action Consulting Group
Marc@connectedaction.net
htt...
Location, Location, Location
Network of connections among “ecomm” mentioning Twitter users   ecomm




      Position, Position, Position
Social
   Networks
• History:
  from the
  dawn of
  time!
• Theory and
  method:
  1934 ->
• Jacob L.
  Moreno
• http://e...
SNA 101
                                • Node
                A
                                   – “actor” on which rel...
Social Network Theory
http://en.wikipedia.org/wiki/Social_network
• Central tenet
    – Social structure emerges from
    ...
Centralities
        http://en.wikipedia.org/wiki/Centrality
•   Degree
•   Closeness
•   Betweenness
•   Eigenvector
Welser, Howard T., Eric Gleave, Danyel Fisher,
 and Marc Smith. 2007. Visualizing the Signatures
 of Social Roles in Onlin...
Friends, foes, and
fringe: norms and
structure in political
discussion
networks.
Proceedings of the
2006 International
Con...
Himelboim, Itai, Eric Gleave, and Marc Smith.
2009. Discussion catalysts in online
political discussions: Content importer...
Introduction to NodeXL
NodeXL: Network
Overview, Discovery and Exploration
             for Excel
    Leverage spreadsheet for storage of
       ...
Social Media Research Foundation
       http://smrfoundation.org
Social Media Research
Foundation

Open Tools

Open Data

Open Scholarship
NodeXL
Network Overview Discovery and Exploration add-in for Excel 2007




      A minimal network can illustrate
      t...
Forthcoming,
Summer 2010
Communities
in Cyberspace
Import from multiple
social media network
       sources
2010 - May - 25 - NodeXL - Twitter - PDF2010
2010 – June 3 - NodeXL - Twitter - PDF2010
2010 - May - 21 - NodeXL - twitter tcot
2010 - April - 21 - NodeXL - Twitter - teaparty followers scaled
2010 - May - 7 - NodeXL - twitter global warming
2010 - May - 7 - NodeXL - twitter climate change
http://www.youtube.com/watch?v=0M3T65Iw3Ac


         NodeXL Video
NodeXL
Free/Open Social Network Analysis add-in for Excel 2007 makes graph theory
     as easy as a bar chart, integrated ...
2010 - May - 3 - NodeXL - twitter oil spill 2
2010 - May - 4 - NodeXL - twitter oil spill
2010 - May - 4 - NodeXL - twitter bp
2010 - May - 5 - NodeXL - twitter opengov
2010 - May - 5 - NodeXL - twitter solar
2010 - 05 - 18 - NodeXL Twitter Wellness
2010 - May - 28 - NodeXL - Twitter - NSF
2010 - May - 28 - NodeXL - Twitter - Smithsonian
Scott Golder (@redlog) is a graduate student in Sociology at Cornell University. He was
 previously a researcher at HP Lab...
Tuesday
                  18 May
                  4:00pm




   Joe Sestak                Arlen Specter
Following: 3845  ...
Tuesday
                  18 May
                  4:00pm




   Joe Sestak                Arlen Specter
Following: 3845  ...
About Me
Introductions
Marc A. Smith
Chief Social Scientist
Connected Action Consulting Group
Marc@connectedaction.net
htt...
Social Media Research Foundation
       http://smrfoundation.org
2010   june - personal democracy forum - marc smith - mapping political social media crowds
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2010 june - personal democracy forum - marc smith - mapping political social media crowds

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Marc Smith's presentation to the Personal Democracy Forum 2010 in New York City on June 4th, 2010 about the use of NodeXL, a social media network analysis tool, to map political topics in services like Twitter.
NodeXL is available from http://nodexl.codeplex.com

2010 june - personal democracy forum - marc smith - mapping political social media crowds

  1. A project from the Social Media Research Foundation: http://www.smrfoundation.org
  2. http://www.flickr.com/photos/library_of_congress/3295494976/sizes/o/in/photostream/
  3. http://www.flickr.com/photos/amycgx/3119640267/
  4. About Me Introductions Marc A. Smith Chief Social Scientist Connected Action Consulting Group Marc@connectedaction.net http://www.connectedaction.net http://www.codeplex.com/nodexl http://www.twitter.com/marc_smith http://delicious.com/marc_smith/Paper http://www.flickr.com/photos/marc_smith http://www.facebook.com/marc.smith.sociologist http://www.linkedin.com/in/marcasmith http://www.slideshare.net/Marc_A_Smith
  5. Location, Location, Location
  6. Network of connections among “ecomm” mentioning Twitter users ecomm Position, Position, Position
  7. Social Networks • History: from the dawn of time! • Theory and method: 1934 -> • Jacob L. Moreno • http://en.wiki pedia.org/wiki /Jacob_L._Mor eno
  8. SNA 101 • Node A – “actor” on which relationships act; 1-mode versus 2-mode networks • Edge B – Relationship connecting nodes; can be directional C • Cohesive Sub-Group – Well-connected group; clique; cluster A B D E • Key Metrics – Centrality (group or individual measure) D • Number of direct connections that individuals have with others in the group (usually look at incoming connections only) E • Measure at the individual node or group level – Cohesion (group measure) • Ease with which a network can connect • Aggregate measure of shortest path between each node pair at network level reflects average distance – Density (group measure) • Robustness of the network • Number of connections that exist in the group out of 100% possible – Betweenness (individual measure) F G • # shortest paths between each node pair that a node is on • Measure at the individual node level • Node roles – Peripheral – below average centrality C H – Central connector – above average centrality D I – Broker – above average betweenness E
  9. Social Network Theory http://en.wikipedia.org/wiki/Social_network • Central tenet – Social structure emerges from – the aggregate of relationships (ties) – among members of a population • Phenomena of interest – Emergence of cliques and clusters – from patterns of relationships – Centrality (core), periphery (isolates), Source: Richards, W. – betweenness (1986). The NEGOPY • Methods network analysis program. Burnaby, BC: – Surveys, interviews, observations, Department of Communication, Simon log file analysis, computational Fraser University. pp.7- analysis of matrices 16 (Hampton &Wellman, 1999; Paolillo, 2001; Wellman, 2001)
  10. Centralities http://en.wikipedia.org/wiki/Centrality • Degree • Closeness • Betweenness • Eigenvector
  11. Welser, Howard T., Eric Gleave, Danyel Fisher, and Marc Smith. 2007. Visualizing the Signatures of Social Roles in Online Discussion Groups. The Journal of Social Structure. 8(2). [Local copy] Experts and “Answer People” Discussion people, Topic setters Discussion starters, Topic setters
  12. Friends, foes, and fringe: norms and structure in political discussion networks. Proceedings of the 2006 International Conference on Digital Government Research. John Kelly, Danyel Fisher, and Marc Smith.
  13. Himelboim, Itai, Eric Gleave, and Marc Smith. 2009. Discussion catalysts in online political discussions: Content importers and conversation starters. The Journal of Computer-Mediated Communication, Vol. 14.
  14. Introduction to NodeXL
  15. NodeXL: Network Overview, Discovery and Exploration for Excel Leverage spreadsheet for storage of edge and vertex data http://www.codeplex.com/nodexl
  16. Social Media Research Foundation http://smrfoundation.org
  17. Social Media Research Foundation Open Tools Open Data Open Scholarship
  18. NodeXL Network Overview Discovery and Exploration add-in for Excel 2007 A minimal network can illustrate the ways different locations have different values for centrality and degree
  19. Forthcoming, Summer 2010
  20. Communities in Cyberspace
  21. Import from multiple social media network sources
  22. 2010 - May - 25 - NodeXL - Twitter - PDF2010
  23. 2010 – June 3 - NodeXL - Twitter - PDF2010
  24. 2010 - May - 21 - NodeXL - twitter tcot
  25. 2010 - April - 21 - NodeXL - Twitter - teaparty followers scaled
  26. 2010 - May - 7 - NodeXL - twitter global warming
  27. 2010 - May - 7 - NodeXL - twitter climate change
  28. http://www.youtube.com/watch?v=0M3T65Iw3Ac NodeXL Video
  29. NodeXL Free/Open Social Network Analysis add-in for Excel 2007 makes graph theory as easy as a bar chart, integrated analysis of social media sources. http://nodexl.codeplex.com
  30. 2010 - May - 3 - NodeXL - twitter oil spill 2
  31. 2010 - May - 4 - NodeXL - twitter oil spill
  32. 2010 - May - 4 - NodeXL - twitter bp
  33. 2010 - May - 5 - NodeXL - twitter opengov
  34. 2010 - May - 5 - NodeXL - twitter solar
  35. 2010 - 05 - 18 - NodeXL Twitter Wellness
  36. 2010 - May - 28 - NodeXL - Twitter - NSF
  37. 2010 - May - 28 - NodeXL - Twitter - Smithsonian
  38. Scott Golder (@redlog) is a graduate student in Sociology at Cornell University. He was previously a researcher at HP Labs, and holds an A.B. in Linguistics with Computer Science from Harvard University and an M.S. in Media Arts and Sciences from the MIT Media Laboratory. His research interests broadly include network and social identity effects online, which he has examined in a variety of environments including usenet, online poker, social bookmarking and social network services. His website is www.redlog.net. Vladimir Barash (@vlad43210) is a graduate student in Information Science at Cornell University. He holds a BA in Cognitive Science from Yale University. His research interests include social media, online communities and diffusion, and his thesis topic is on the structural properties of diffusion in social networks. His websited is www.vlad43210.com
  39. Tuesday 18 May 4:00pm Joe Sestak Arlen Specter Following: 3845 Following: 348 Followers: 3631 Followers: 8704 Tweets: 763 Tweets: 580
  40. Tuesday 18 May 4:00pm Joe Sestak Arlen Specter Following: 3845 Following: 348 Followers: 3631 Followers: 8704 Tweets: 763 Tweets: 580
  41. About Me Introductions Marc A. Smith Chief Social Scientist Connected Action Consulting Group Marc@connectedaction.net http://www.connectedaction.net http://www.codeplex.com/nodexl http://www.twitter.com/marc_smith http://delicious.com/marc_smith/Paper http://www.flickr.com/photos/marc_smith http://www.facebook.com/marc.smith.sociologist http://www.linkedin.com/in/marcasmith http://www.slideshare.net/Marc_A_Smith
  42. Social Media Research Foundation http://smrfoundation.org
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