Den digitalen Ruf in die eigenen Hände nehmen

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  • 1. Online Reputation ManagementDen digitalen Ruf in die eigenen Hände nehmenMarcus Strobelreputeer gmbh & co. kg reputeer.de facebook.com/reputeer twitter.com/@reputeer
  • 2. 1. What is Online Reputation Management?2. What does a reputation analyst do?3. How can you use Reputation Management? reputeer.de facebook.com/reputeer twitter.com/@reputeer
  • 3. 1. What is Online Reputation Management?WWW Social Media Social Web reputeer.de facebook.com/reputeer twitter.com/@reputeer
  • 4. reputeer.de facebook.com/reputeer twitter.com/@reputeer
  • 5. 2006 2010
  • 6. The Internet has changed. People are not just consumsers but also publishers (Personal) Data is the new currency German or European Law is useless Your Online Reputation matters reputeer.de facebook.com/reputeer twitter.com/@reputeer
  • 7. 1. What is Online Reputation Management? 2. What does a reputation analyst do?3. How can you use Reputation Management? reputeer.de facebook.com/reputeer twitter.com/@reputeer
  • 8. Analysis search enginesfind and collect all the data in the web social networks reputeer technologyevaluate the search results reputation reputation protection of privacy possible motivations enhance visibility find & erase unwanted content reputeer.de facebook.com/reputeer twitter.com/@reputeer
  • 9. Consultingbased on the analysis usage of social networksstrategy document including how to erase entries building a own website dealing with namesakes SEO personal PR sketches and drafts for style sheets building an online community reputeer.de facebook.com/reputeer twitter.com/@reputeer
  • 10. Implementationbased on the analysis me usage of social networksstrategy document Website SEO PR Translation Photo including how to erase entries building a own website dealing with namesakes Video SEO Texting personal PR sketches and drafts for style sheetsAdWords review sites building an online community reputeer.de facebook.com/reputeer twitter.com/@reputeer
  • 11. 1. What is Online Reputation Management? 2. What does a reputation analyst do? 3. How can you use Reputation Management? reputeer.de facebook.com/reputeer twitter.com/@reputeer
  • 12. 3. How can you use Reputation Management? reputeer.de facebook.com/reputeer twitter.com/@reputeer
  • 13. 3. How can you use Reputation Management? Your Name free monitoring reputeer.de facebook.com/reputeer twitter.com/@reputeer
  • 14. 3. How can you use Reputation Management? establish your own keywords e.g. job, city same picturebusiness congruent informationnetworks reputeer.de facebook.com/reputeer twitter.com/@reputeer
  • 15. 3. How can you useprofile pic´s need a visible face Reputation Management? (danger of confusion) aliases like „John Doe“ are useless„private“ keep private what (you think)networks should be private HR employees or headhunters are not allowed Strategy: regard your account to check your FB-account. as public reputeer.de facebook.com/reputeer But they do! twitter.com/@reputeer
  • 16. 5 rules how to deal with the social web: Everybody is watching you regard everything posted as public. Aliases don´t hide your true identity your online friends show who you really are. False Friends the average german teenager has about 130 friends on facebook. would you trust them? What would your parents say? think before you post! If your parents would be ashamed of a photo or post, don´t publish it. He writes worst who writes last online discussions make people often aggressive. tell people you´re leaving an unpleasent conversation. reputeer.de facebook.com/reputeer twitter.com/@reputeer
  • 17. Literature De-anonymizing Social Networks http://www.cs.utexas.edu/~shmat/shmat_oak09.pdf A Practical Attack to De-Anonymize Social Network Users http://iseclab.org/papers/sonda-TR.pdf Leumund 2.0: Ein guter Ruf im Internet http://www.reputeer.de/ueber-uns/presse/ reputeer.de facebook.com/reputeer twitter.com/@reputeer