SDT2012 (P2.2): Set your service innovation on fire!

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This presentation was part of the SDT2012 - the 1st international conference on service design and tourism, Innsbruck/Austria, August 23-24, 2012. For more info on the conference and other presentations visit: www.sdt2012.com. All rights reserved by the author(s):

Cordula Brenzei, Germany
Tackle Service Design

Cordula Brenzei is co-founder of tackle, a young German innovation consultancy, helping their clients to tackle Service Design challenges following a human-centered, co-creative and highly visual approach. In addition to her engagement with tackle, she is lecturer for Service Design at HfG Schwäbisch Gmünd and research scientist at Hof University, transferring Service Design Thinking to SMEs. She graduated at Köln International School of Design (KISD) and lives in Ravensburg, Germany.

Jan Krause, Germany
Tackle Service Design

Jan Krause is co-founder of tackle, a young German service innovation consultancy, and lecturer for Service Design at HfG Schwäbisch Gmünd. With his experience as a communication and interaction designer, his specialty is creating tangible and workable visualisations and prototypes of service systems. He graduated at Köln International School of Design (KISD) and lives in Ravensburg, Germany.

Set your service innovation on fire!
How speeding up your service innovation lifecycle helps to innovate faster, safer - and why this will make your services stick!


In the world of tourism, customers are in the center of the stage. With markets becoming increasingly transparent, customer experience has become a crucial factor of differentiation, making innovation in this area indispensable.
This talk will show how service providers can speed up their innovation process and make it more reliable based on the iterative development cycle of build – measure – learn. With a metaphoric comparison to the world of rock climbing, the talk will clarify the working principle of this service design approach using short iterations of user research, ideation, prototype development and validation by user testing. Attendees will learn why this process is a valuable alternative to relying on predictability and the honing of known processes to mitigate risk and go home with an incentive to try it themselves.

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SDT2012 (P2.2): Set your service innovation on fire!

  1. 1. Set yourservice innovationon fire !How to innovate faster, saferand Make your services stick
  2. 2. Hi ! tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  3. 3. Cordula Brenzei tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  4. 4. Cordula Jan Brenzei Krause tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  5. 5. Cordula Jan Brenzei Krause tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  6. 6. Cordula Jan Brenzei tackle Krause tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  7. 7. Cordula Jan Brenzei tackle Krause design-led business & service innovation outfit tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  8. 8. Innovation tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  9. 9. 84 % * tackle 2012 - Set your service innovation on fire * source: MCkinsey global survey 2010, n= 2.240 executivesCordula Brenzei & Jan Krause @ sDT Conference 2012
  10. 10. big Gap tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  11. 11. intention tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  12. 12. realisation intention tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  13. 13. Why? tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  14. 14. many reasons tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  15. 15. he "fear to leave "this is t gs comfort zone" your w ay thin "Everyone love s e in a re don innovation, un ss" til our busine it affects them " "Fear, ty Unc ertain " & greed resistance to change tion "I nnova t, is im portan "If it Ain t brok"no time, t urge nt" e but no don T fix it"no money,no resources" Current success insecurity tackle 2012 - Set your service innovation on fire source: Business Model Generation 2010Cordula Brenzei & Jan Krause @ sDT Conference 2012
  16. 16. he "fear to leave "this is t gs comfort zone" your w ay thin "Everyone love s e in a re don innovation, un ss" til our busine it affects them " "Fear, ty Unc ertain " & greed resistance to change Fear to take RISKS tion "I nnova t, is im portan "If it Ain t brok"no time, t urge nt" e but no don T fix it"no money,no resources" Current success insecurity tackle 2012 - Set your service innovation on fire source: Business Model Generation 2010Cordula Brenzei & Jan Krause @ sDT Conference 2012
  17. 17. he "fear to leave "this is t gs comfort zone" your w ay thin "Everyone love s e in a re don innovation, un ss" til our busine it affects them " "Fear, ty Unc ertain " & greed resistance to change Fear to take RISKS uncertainty of outcomes tion "I nnova t, is im portan "If it Ain t brok"no time, t urge nt" e but no don T fix it"no money,no resources" Current success insecurity tackle 2012 - Set your service innovation on fire source: Business Model Generation 2010Cordula Brenzei & Jan Krause @ sDT Conference 2012
  18. 18. a Principle tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  19. 19. How to innovate faster, safer AND Make your services stick tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  20. 20. fostering innovation tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  21. 21. fostering innovation mitigating risk and uncertainty tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  22. 22. New tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  23. 23. No Secret tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  24. 24. Scientific Method tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  25. 25. Hypothesis tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  26. 26. Hypothesis Experimentation tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  27. 27. Hypothesis Experimentation Analysis tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  28. 28. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  29. 29. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  30. 30. Try it ! tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  31. 31. Rock Climbing tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  32. 32. 3 Styles tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  33. 33. Top-Rope Climbing tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  34. 34. Top-Rope Climbing tied into A rope tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  35. 35. Top-Rope Climbing tied into A rope secured at the top tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  36. 36. Top-Rope Climbing tied into A rope secured at the top slip or lose grip tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  37. 37. Top-Rope Climbing tied into A rope secured at the top slip or lose grip = Little or no fall tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  38. 38. Top-Rope Climbing tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  39. 39. Top-Rope Climbing me t oo ! tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  40. 40. Top-Rope Climbing Low risk me t oo ! tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  41. 41. Top-Rope Climbing Low risk me t oo ! No n atio Innov tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  42. 42. Free Solo Climbing tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  43. 43. Free Solo Climbing Without A rope tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  44. 44. Free Solo Climbing Without A rope No other protection tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  45. 45. Free Solo Climbing Without A rope No other protection one mistake tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  46. 46. Free Solo Climbing Without A rope No other protection one mistake = gone ! tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  47. 47. Free Solo Climbing Linear Process tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  48. 48. Free Solo Climbing Linear Process Idea tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  49. 49. Free Solo Climbing Implementation Linear Process Idea tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  50. 50. Free Solo Climbing Implementation based on Linear Process assumptions and past experiences Idea tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  51. 51. Free Solo Climbing Implementation based on Linear Process assumptions and past experiences Idea tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  52. 52. Free Solo Climbing tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  53. 53. Free Solo Climbing tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  54. 54. Waste of tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  55. 55. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  56. 56. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  57. 57. ies opportunit tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  58. 58. Free Solo Climbing high Innovat ion potenti al tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  59. 59. Free Solo Climbing high Innovat ion potenti al high very k ris tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  60. 60. Top Rope Climbing Low risk No n vatio Inno tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  61. 61. Top Rope Free Solo Climbing Climbing high n Low risk Innovatio potential No very h n igh vatio risk Inno tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  62. 62. Top Rope Free Solo Climbing Climbing high n Low risk Innovatio potential No very h n igh vatio risk Inno tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  63. 63. Lead Climbing tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  64. 64. Lead Climbing tied into A rope tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  65. 65. Lead Climbing tied into A rope carry it up tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  66. 66. Lead Climbing tied into A rope carry it up setting protection tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  67. 67. Lead Climbing tied into A rope carry it up setting protection clipping rope into tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  68. 68. Lead Climbing tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  69. 69. Lead Climbing tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  70. 70. Lead Climbing tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  71. 71. Lead Climbing tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  72. 72. Lead Climbing tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  73. 73. Lead Climbing tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  74. 74. Lead Climbing low risk tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  75. 75. Lead Climbing low risk high on vati Inno tial n pote tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  76. 76. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  77. 77. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  78. 78. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  79. 79. protection tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  80. 80. protection = validate Assumptions and design decisions tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  81. 81. prove that it is valid ! tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  82. 82. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  83. 83. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  84. 84. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  85. 85. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  86. 86. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  87. 87. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  88. 88. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  89. 89. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  90. 90. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  91. 91. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  92. 92. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  93. 93. risk time tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  94. 94. risk time tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  95. 95. risk keeping the risk low time tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  96. 96. risk keeping the risk low -> failure-tolerant space time tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  97. 97. risk keeping the risk low -> failure-tolerant space -> experimentation time tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  98. 98. not only safer tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  99. 99. Faster tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  100. 100. Speed tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  101. 101. Speed tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  102. 102. Speed tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  103. 103. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  104. 104. ies opportunit tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  105. 105. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  106. 106. reduce the time tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  107. 107. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  108. 108. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  109. 109. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  110. 110. Cycle Speed tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  111. 111. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  112. 112. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  113. 113. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  114. 114. rn a Le Bu ild Measure tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  115. 115. rn a Le Bu ild rn a Le Measure Bu ild Implementation rn Measure a Le Bu ild Measure rn a Le Bu ild Measure Idea tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  116. 116. rn a rn Le Bu a Le ild Bu rn ild a Le Bu ild Measure Measure rn a Le Measure Bu ild Implementation rn Measure a Le Bu ild Measure rn a Le Bu ild Measure Idea tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  117. 117. rn a Le Bu ild Measure tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  118. 118. Service tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  119. 119. Service i tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  120. 120. Service i tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  121. 121. Service i tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  122. 122. match needs & wants of your customers Service i tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  123. 123. Learn tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  124. 124. office tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  125. 125. ACME Adventures tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  126. 126. Build tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  127. 127. Hypotheses tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  128. 128. ideas and concepts tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  129. 129. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  130. 130. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  131. 131. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  132. 132. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  133. 133. low cost tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  134. 134. high end low cost tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  135. 135. Measure tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  136. 136. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  137. 137. tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  138. 138. rn a Le Bu ild Start Again Measure tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  139. 139. A Quote tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  140. 140. Think big, tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  141. 141. Think big, act small, tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  142. 142. Think big, act small, fail fast, tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  143. 143. Think big, act small, fail fast, learn rapidly ! tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  144. 144. Top Rope Climbing tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  145. 145. Top Rope Climbing Low risk No on vati Inno tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  146. 146. Top Rope Climbing Free Solo Low risk No on vati Inno tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  147. 147. Top Rope Climbing Free Solo high n Innovatio Low risk potential very h igh No risk on vati Inno tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  148. 148. Top Rope Climbing Free Solo Lead Climbing high n Innovatio Low risk potential very h igh No risk on vati Inno tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  149. 149. Top Rope Climbing Free Solo Lead Climbing high r Innovatio n faste Low risk potential very h igh No risk on vati Inno tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  150. 150. Top Rope Climbing Free Solo Lead Climbing high r Innovatio n faste Low risk potential safe very h r igh No risk on vati Inno tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  151. 151. Top Rope Climbing Free Solo Lead Climbing high r Innovatio n faste Low risk potential safe very h r igh No risk on vati Inno make services stick tackle 2012 - Set your service innovation on fireCordula Brenzei & Jan Krause @ sDT Conference 2012
  152. 152. Be a Lead Climber !
  153. 153. Be a Lead Climber !follow @elkcatsay hello@elkcat.comhave a look @ elckat.com

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