This presentation was part of the SDT2012 - the 1st international conference on service design and tourism, Innsbruck/Austria, August 23-24, 2012. For more info on the conference and other presentations visit: www.sdt2012.com. All rights reserved by the author(s):
Cordula Brenzei, Germany
Tackle Service Design
Cordula Brenzei is co-founder of tackle, a young German innovation consultancy, helping their clients to tackle Service Design challenges following a human-centered, co-creative and highly visual approach. In addition to her engagement with tackle, she is lecturer for Service Design at HfG Schwäbisch Gmünd and research scientist at Hof University, transferring Service Design Thinking to SMEs. She graduated at Köln International School of Design (KISD) and lives in Ravensburg, Germany.
Jan Krause, Germany
Tackle Service Design
Jan Krause is co-founder of tackle, a young German service innovation consultancy, and lecturer for Service Design at HfG Schwäbisch Gmünd. With his experience as a communication and interaction designer, his specialty is creating tangible and workable visualisations and prototypes of service systems. He graduated at Köln International School of Design (KISD) and lives in Ravensburg, Germany.
Set your service innovation on fire!
How speeding up your service innovation lifecycle helps to innovate faster, safer - and why this will make your services stick!
In the world of tourism, customers are in the center of the stage. With markets becoming increasingly transparent, customer experience has become a crucial factor of differentiation, making innovation in this area indispensable.
This talk will show how service providers can speed up their innovation process and make it more reliable based on the iterative development cycle of build – measure – learn. With a metaphoric comparison to the world of rock climbing, the talk will clarify the working principle of this service design approach using short iterations of user research, ideation, prototype development and validation by user testing. Attendees will learn why this process is a valuable alternative to relying on predictability and the honing of known processes to mitigate risk and go home with an incentive to try it themselves.