SDT2012 (P2.3): How to design tomorrows responsive & contextual User Experiences

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This presentation was part of the SDT2012 - the 1st international conference on service design and tourism, Innsbruck/Austria, August 23-24, 2012. For more info on the conference and other presentations visit: www.sdt2012.com. All rights reserved by the author(s):

Jamie Brooker, Great Britain
We Are Human

As Co-Founder of London based We Are Human, Jamie regularly works with startups and existing brands globally to solve problems conceptually, creatively or functionally. He is a strong advocate of responsive and inclusive design, reaching the wider audience and creating longer lasting memories. He is a strategic interaction designer with a keen understanding of brands, people and how the two interact.


How to design tomorrows responsive & contextual User Experiences
An inspiring talk paying homage to the simple user experience designs of the past, and asking how we tackle a multi-location and multi-platform design objective that meets the expectations of tomorrow's tourist. Users expect their services to adapt to their context and be device independent, whilst tourist destinations expect to develop new business models leveraging a multitude of new touch points. So, how do we simplify the journey and make the experience seamless and ubiquitous?

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SDT2012 (P2.3): How to design tomorrows responsive & contextual User Experiences

  1. 1. How to design tomorrow’s responsiveand contextual user experiences@jamiebrooker
  2. 2. Personal = Premium
  3. 3. CuratedPersonal = Premium
  4. 4. Special CuratedPersonal = Premium
  5. 5. Special Curated UniquePersonal = Premium
  6. 6. Too much choicecan be a problem Image courtesy of Treflyn on Flickr http://www.flickr.com/photos/48731569@N00/5120385271/
  7. 7. One constant = smart phone Image courtesy of Cloneofsnake on Flickr http://www.flickr.com/photos/12565361@N00/3712892119/
  8. 8. Responsive design
  9. 9. Deviceindependant Responsive design
  10. 10. Multi platformDeviceindependant Responsive design
  11. 11. Multi platform SustainableDevice designindependant Responsive design
  12. 12. Responsive = curated Image courtesy of D A Scott on Flickr http://www.flickr.com/photos/dascayman/6780816272/
  13. 13. Responsive = curated Contexts Image courtesy of D A Scott on Flickr http://www.flickr.com/photos/dascayman/6780816272/
  14. 14. Responsive = curated Desires Contexts Image courtesy of D A Scott on Flickr http://www.flickr.com/photos/dascayman/6780816272/
  15. 15. Responsive = curated Desires ContextsBehaviours Image courtesy of D A Scott on Flickr http://www.flickr.com/photos/dascayman/6780816272/
  16. 16. Time
  17. 17. Time Location
  18. 18. DistanceTime Location
  19. 19. DistanceTime Location Social profile
  20. 20. Weather DistanceTime Location Social profile
  21. 21. Weather DistanceTime Desired engagement Location Social profile
  22. 22. Utilise what we already have...Image courtesy of 55Laney69 on Flickrhttp://www.flickr.com/photos/42875184@N08/6600464505/
  23. 23. Learn from other industries? Image courtesy of Grant_Robertson on Flickr http://www.flickr.com/photos/67136864@N00/4486497293/
  24. 24. “I love to travel,but hate to arrive.” Albert Einstein Image courtesy of sofi01 on Flickr http://www.flickr.com/photos/40842447@N08/4167625592/
  25. 25. Sognefjorden,Norway
  26. 26. Bergen OsloSognefjorden,Norway
  27. 27. A curated experiencefrom one URL? People in fjords (with phone?)
  28. 28. Conquering data roaming!
  29. 29. Re-thinking the guidebook Image courtesy of The Hamster Factor on Flickr http://www.flickr.com/photos/83519847@N00/3192000757/
  30. 30. Push Notifications
  31. 31. Push Notifications Nearby!
  32. 32. And the tour guide?
  33. 33. Information on-demand Image courtesy of karaian on Flickr http://www.flickr.com/photos/karaian/3280059802/in/photostream/
  34. 34. Information on-demand About Urnes Stave Church Image courtesy of karaian on Flickr http://www.flickr.com/photos/karaian/3280059802/in/photostream/
  35. 35. Capturing lasting memoriesImage courtesy of Paul Alexandrou
  36. 36. Capturing lasting memoriesImage courtesy of Paul Alexandrou
  37. 37. Contextual Search
  38. 38. Contextual Search Fancy rotten fish?!
  39. 39. Personalised itineraries
  40. 40. Personalised itineraries
  41. 41. Personalised itinerariesTwitter,Facebook etc
  42. 42. Physical touchpoints?
  43. 43. How about the weather? Image courtesy of B Eilertsen on Flickr http://www.flickr.com/photos/beilertsen/6761687545/
  44. 44. A digital scrapbook
  45. 45. Thank you!@jamiebrooker

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