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INSEEC Conference Vinexpo 2011
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INSEEC Conference Vinexpo 2011

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How wine professionals can use the online wine guide Vinogusto.com in order to gain online visibility and sell more wine

How wine professionals can use the online wine guide Vinogusto.com in order to gain online visibility and sell more wine


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  • 1.   @MarcRoisin Gain online visibility & sell more wines
  • 2. The double opportunity Page 2 Vinogusto.com Best wine recommendations come from friends & family   Wine professionals want to use the Internet to gain online visibility and sell more wine    
  • 3. The solution : an online wine guide Page 2 Vinogusto.com
      • Helps wine consumers to find the right wine for any occasion, based on user reviews and geographical location 500k visits/month - #1 Wine website in Europe
    •  
      • Helps wine professionnals to gain online visibility and sell more wines 220k wines, 250k wine offers, 75k adresses
    •  
  • 4. Internet & wine Page 2 Vinogusto.com
      • #1 source of information
        • Users don’t pay easely
      • Better wine recommendations
        • Consumer experience + Expert reviews
        • Geographical location & availability
        • Social network => choose who you trust
      • ROBO
      •   Can help to sell more wine
        • Bridge online and offline worlds
        • Get exposure where potential consumers are
  • 5. Vinogusto for the consumers Page 2 Vinogusto.com
      • Choose and find your wines
        • Combines consumer & expert reviews
        • Takes geographical location into account
      • Keep track of your wine experiences
      • Discover new wines and places
      • Meet other wine consumers and share good tips 
  • 6.  
  • 7. Vinogusto to share and gain exposure Page 2 Vinogusto.com
      • Choose and find your wines
        • Combines consumer & expert reviews
        • Takes geographical location into account
      • Keep track of your wine experiences
      • Discover new wines and places
      • Meet other wine consumers and share good tips 
  • 8. Vinogusto for wineries   Page 4 Vinogusto.com
  • 9. Vinogusto for wine merchants   Page 4 Vinogusto.com
  • 10. Vinogusto advantages
    • New generation of wine consumers
    • Gives exposure even if not famous yet
    • Consumers trust their network
    • Easy start for your online presence
    Page 5 Vinogusto.com
  • 11. Next steps
    • Consolidation with similar websites
    • improved content quality for consumers
    • more exposure for wine professionals
    • Vinogusto.com + Adegga.com as from 1st of September
    • Strategic partnerships with traditional wine guides
    • Use of the wine unique identifier AVIN in order to facilitate date exchange
    Page 5 Vinogusto.com
  • 12. Questions ? Page 5 Vinogusto.com
  • 13. Page 11 Vinogusto.com