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INSEEC Conference Vinexpo 2011
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INSEEC Conference Vinexpo 2011

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  • 1.   @MarcRoisin Gain online visibility & sell more wines
  • 2. The double opportunity Page 2 Vinogusto.com Best wine recommendations come from friends & family   Wine professionals want to use the Internet to gain online visibility and sell more wine    
  • 3. The solution : an online wine guide Page 2 Vinogusto.com
      • Helps wine consumers to find the right wine for any occasion, based on user reviews and geographical location 500k visits/month - #1 Wine website in Europe
    •  
      • Helps wine professionnals to gain online visibility and sell more wines 220k wines, 250k wine offers, 75k adresses
    •  
  • 4. Internet & wine Page 2 Vinogusto.com
      • #1 source of information
        • Users don’t pay easely
      • Better wine recommendations
        • Consumer experience + Expert reviews
        • Geographical location & availability
        • Social network => choose who you trust
      • ROBO
      •   Can help to sell more wine
        • Bridge online and offline worlds
        • Get exposure where potential consumers are
  • 5. Vinogusto for the consumers Page 2 Vinogusto.com
      • Choose and find your wines
        • Combines consumer & expert reviews
        • Takes geographical location into account
      • Keep track of your wine experiences
      • Discover new wines and places
      • Meet other wine consumers and share good tips 
  • 6.  
  • 7. Vinogusto to share and gain exposure Page 2 Vinogusto.com
      • Choose and find your wines
        • Combines consumer & expert reviews
        • Takes geographical location into account
      • Keep track of your wine experiences
      • Discover new wines and places
      • Meet other wine consumers and share good tips 
  • 8. Vinogusto for wineries   Page 4 Vinogusto.com
  • 9. Vinogusto for wine merchants   Page 4 Vinogusto.com
  • 10. Vinogusto advantages
    • New generation of wine consumers
    • Gives exposure even if not famous yet
    • Consumers trust their network
    • Easy start for your online presence
    Page 5 Vinogusto.com
  • 11. Next steps
    • Consolidation with similar websites
    • improved content quality for consumers
    • more exposure for wine professionals
    • Vinogusto.com + Adegga.com as from 1st of September
    • Strategic partnerships with traditional wine guides
    • Use of the wine unique identifier AVIN in order to facilitate date exchange
    Page 5 Vinogusto.com
  • 12. Questions ? Page 5 Vinogusto.com
  • 13. Page 11 Vinogusto.com