Your Job is to Sell Wine, Deal with It ! #DWCC October 2013, Rioja, Spain
I’m a wine consumer
I love wine, innovation & startups
Care about wine sales improves the
quality of your job
Your Job is to Sell Wine,
Deal with It!
No wine business starts without
passion & calling
But the words
commercial, sales, margin, revenue,… aren’t
Startups : something cool is not enough !
Help me solve my problem
Which wine to choose & where to buy it
It’s about pleasure
Just like other stuff I buy
And I don’t read stuff about wine in order
NOT to buy wine
Wineries, wine regions…
Show me the results ?
How is the export ?
What do you do with our money ?
What’s the ROI ?
PR, Marketing, Communication…
You don’t have the right to waste the money
Think about the consumer
Think about sales
Remember who’s paying your salary
I communicate via a blog
Don’t call me a blogger
Tell me the whole story
I ask you to care about wine sales
Pay attention to the consumer needs
No wine industry without wine sales
Improve your content and audience
Develop a meaningful business
Answer the calling and share your passion ;-)