I’m a wine consumer
I love wine, innovation & startups
#DWCC @marcroisin
Care about wine sales improves the
quality of your job
#DWCC @marcroisin
Your Job is to Sell Wine,
Deal with It!
#DWCC @marcroisin
No wine business starts without
passion & calling
#DWCC @marcroisin

 But the words
commercial, sales, margin, revenue,… ...
Wine consumer…
#DWCC @marcroisin

 Help me solve my problem
 Which wine to choose & where to buy it
 It’s about pleasur...
Wineries, wine regions…
#DWCC @marcroisin

 Show me the results ?
 How is the export ?
 What do you do with our money ?...
PR, Marketing, Communication…
#DWCC @marcroisin

 You don’t have the right to waste the money
 Think about the consumer
...
I communicate via a blog
#DWCC @marcroisin

 Don’t call me a blogger
 Schizophrenia
 Tell me the whole story
 Share !!...
I ask you to care about wine sales
#DWCC @marcroisin

 Pay attention to the consumer needs
 No wine industry without win...
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Your Job is to Sell Wine, Deal with It ! #DWCC October 2013, Rioja, Spain

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Presentation by Marc Roisin about the importance of caring about wine sales for everyone working in the wine industry.

Published in: Design, News & Politics, Business
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Your Job is to Sell Wine, Deal with It ! #DWCC October 2013, Rioja, Spain

  1. 1. I’m a wine consumer I love wine, innovation & startups #DWCC @marcroisin
  2. 2. Care about wine sales improves the quality of your job #DWCC @marcroisin
  3. 3. Your Job is to Sell Wine, Deal with It! #DWCC @marcroisin
  4. 4. No wine business starts without passion & calling #DWCC @marcroisin  But the words commercial, sales, margin, revenue,… aren’t dirty !  Startups : something cool is not enough !
  5. 5. Wine consumer… #DWCC @marcroisin  Help me solve my problem  Which wine to choose & where to buy it  It’s about pleasure  Just like other stuff I buy  And I don’t read stuff about wine in order NOT to buy wine
  6. 6. Wineries, wine regions… #DWCC @marcroisin  Show me the results ?  How is the export ?  What do you do with our money ?  What’s the ROI ?
  7. 7. PR, Marketing, Communication… #DWCC @marcroisin  You don’t have the right to waste the money  Think about the consumer  Think about sales  Remember who’s paying your salary
  8. 8. I communicate via a blog #DWCC @marcroisin  Don’t call me a blogger  Schizophrenia  Tell me the whole story  Share !!! #winelover community
  9. 9. I ask you to care about wine sales #DWCC @marcroisin  Pay attention to the consumer needs  No wine industry without wine sales  Improve your content and audience  Develop a meaningful business  Answer the calling and share your passion ;-)

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