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The Elements of Videogambling Experience
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The Elements of Videogambling Experience

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For more information: http://uxmag.com/articles/dark-ux-the-elements-of-the-video-gambling-experience …

For more information: http://uxmag.com/articles/dark-ux-the-elements-of-the-video-gambling-experience

This is a presentation I gave in La-Salle University (Barcelona) on April 12th about Videogambling Design and deceptive user experience. I include some of the most used dark patterns in the business and the tricks companies use to keep gamblers playing for longer sessions.

Its material is complementary to the deceptive UI designs in www.darkpatterns.org.


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  • 1. The elements of Videogambling ExperienceLa Salle Bonanova April 2013Technology Ethics
  • 2. gambling, playing, surfing…What are their needs or goals behind them? pleasure, fun, challenge, learning, communication, status, etc.
  • 3. + Let me introduce you to…THE VIDEOGAMBLING MACHINE!
  • 4. How can we understand videogambling?
  • 5. I am going to give you a lot of control…
  • 6. How does arelationship start?
  • 7. videogambling is seduction
  • 8. Disneyprincess + Pamela Anderson=
  • 9. Bingo Fire Fortunes of Ra ZozzlePerla del Caribe Gypsy Moon Jolly RogerSeven & Stripes Time Machine Lucky Lady’s CharmSuper Slots Gold Fish Doctor CashPrivate Eye Viva las Vegas Moto MoneyCleopatra Caribbean Reef Hot WildParty Games Triple Chance Princess of the AmazonasEn busca del Tesoro Mayan Magic CircusMagic Sphinx Sirenas DragonsEl golpe del Siglo Hot Sevan El Tesoro de JavaLucky player Texas Bingo Super 7 ReelsMysterion Ruleta Duendes Casino Loco
  • 10. Tension and release
  • 11. And you are going to get a lot money!
  • 12. ‘…is what was Rome to the pilgrim’ Robert Venturi, architect
  • 13. videogambling is deceptionmissinformation? dark patterns?….keep cleaning! playing!
  • 14. darkpattern#1Easy in, difficult out
  • 15. darkpattern#2the Jackpot is always rising
  • 16. Proportional Jackpot
  • 17. Community Jackpot
  • 18. Losses Disguised As Win
  • 19. darkpattern#3Near-Misses: almost winning?
  • 20. “Interior Design? The Best!” Friedman, Architecht
  • 21. videogambling is the grey zone
  • 22. “the state in which people are so involved in anactivity that nothing else seems to matter; theexperience itself is so enjoyable that people will do iteven at great cost, for the sheer sake of doing it.”Is videogambling ‘flow’? Csikszentmihalyi
  • 23. Once in the zone, gambling addicts playnot to win but simply to keep playing.
  • 24. darkpattern#4 Auto-play Button“My body was there,outside the machine”
  • 25. Is it any useful to know the math? Different players, different Math
  • 26. darkpattern#5credits are not money (!)
  • 27. End of theRelationship
  • 28. THE END
  • 29. Natascha Schull’s Comparison
  • 30. design asymmetry
  • 31. design asymmetryDesigner Longer playwants Tougher playfrom Users Loyal playUser = Escapeneeds (?) Reality:from VG no-Time win-Money =Useris promised Entertainmentfrom VG win-Money
  • 32. beat the commercial rival
  • 33. Best User Research In Town!
  • 34. K.O.
  • 35. in technology design & emotions… awareness
  • 36. ReferencesTHANK YOU darkpatterns.org marcmiquel.com
  • 37. In case you want to know more- Natasha Dow Schüll. “Addiction By Design: Machine Gambling in Las Vegas” (2012)- Jesse James Garett. “The Elements of User Experience: User-Centered Design for the Web” (2003).- Bill Friedman “Designing Casinos to Dominate the Competition. The Friedman International Standards of Casino Design™” (2000).- Donald A. Norman "Emotional Design: Why We Love (or Hate) Everyday Things“ (2005).- L.Clark, A.J. Lawrence, F.A.-Jones and N.Gray. “Gambling Near-Misses Enhance Motivation to Gamble and Recruit Win-Related Brain Circuitry”. University of Cambridge (2008).- Robert Venturi “Learning from Las Vegas” (1977).- George Lakoff “Women, Fire, and Dangerous Things” (1990).- K.A.Harrigan, K. Collins, M. J. Dixon “Addictive Gameplay: What Casual Game Designers CanLearn from Slot Machine Research” (2010).- J. Parke, M. Griffiths “The Psychology of the Fruit Machine: The Role of StructuralCharacteristics (Revisited) (2005)- J. Spenwyn, D.J.K. Barrett, M.D. Griffiths. “The role of Light and Music in gambling Behaviour:An Empirical Pilot Study” (2009).- Candice Jensen. Winning While Losing. University of Waterloo (2011).- Gary Loveman. “Diamonds in the Data Mine” (2003)
  • 38. Questions to think about…• Should I tell what I am doing with user information as a designer?• Am I responsible for the unexpected uses of my designs?• Are honest the brands we like?