The Art and Science of using LinkedIn

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The Art and Science of Using LinkedIn for Cultivating and Managing Business Relationships

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  • Terrific preso! Those of us fortunate enough to live in Austin also were able to benefit from it as part of a 'ive' 3-hr workshop that sold out 2x in February.

    Looking forward to what you do next evolution with this, Marc.
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  • You are welcome. I appreciate the complement.
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  • Dear Mark
    I truly enjoyed your presentation - very useful and practical
    Thanks for sharing
    J.P.
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The Art and Science of using LinkedIn

  1. The Art and Science of Using LinkedIn Cultivating and Managing Business Relationships
  2. Is LinkedIn Networking? <ul><li>NO </li></ul>
  3. Why Use LinkedIn? <ul><li>To track your network! </li></ul>To be found! To find resources and clients
  4. Networking
  5. What are we going to cover? Your Profile Groups Art of Connecting and Recommendations Research and Tools
  6. Personal Profile <ul><li>Overview </li></ul><ul><li>Summary </li></ul><ul><li>Experience </li></ul><ul><li>Skills and Expertise </li></ul><ul><li>Recommendations </li></ul><ul><li>Additional Information </li></ul><ul><ul><li>Twitter Handle </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><li>Personal Information </li></ul><ul><li>Contact Information </li></ul><ul><li>Applications </li></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><li>Google Presentation </li></ul></ul><ul><ul><li>Slideshare </li></ul></ul><ul><ul><li>… .. </li></ul></ul><ul><li>Languages </li></ul><ul><li>Certifications </li></ul><ul><li>Patents </li></ul><ul><li>Volunteerism </li></ul><ul><li>. </li></ul><ul><li>. </li></ul>
  7. Personal Profile
  8. Keywords <ul><li>Website – Google Webmaster Tools </li></ul><ul><li>Job Descriptions – Wordle.net or Tagcrowd.com </li></ul><ul><li>Resume – Wordle.net or TagCrowd.com </li></ul>
  9. Public vs. Private Profile <ul><li>Private </li></ul><ul><ul><li>Viewable by your connections </li></ul></ul><ul><ul><li>Applications </li></ul></ul><ul><ul><li>Not searchable </li></ul></ul><ul><li>Public </li></ul><ul><ul><li>Viewable by all </li></ul></ul><ul><ul><li>No Applications </li></ul></ul><ul><ul><li>Searchable </li></ul></ul><ul><ul><li>Order is fixed </li></ul></ul><ul><ul><li>Vanity URL </li></ul></ul>
  10. Profile Example
  11. Groups
  12. Groups Page
  13. Groups Open vs. Members-Only Benefit Open Members-Only Discussion Visibility Anyone Members-Only Indexing by Search Engines Yes No Sharing to Twitter and FB Yes No Anyone can contribute Optional No
  14. Groups Membership
  15. Groups Membership
  16. Groups Settings
  17. Groups Settings
  18. Group Statistics
  19. Sharing in Groups BookMarklet
  20. Sharing in Groups BookMarklet
  21. Groups Rules <ul><li>50 Groups Maximum </li></ul><ul><li>Keep to 48 or less </li></ul><ul><li>Respect the rules of the groups </li></ul><ul><li>Obey Group Moderators </li></ul>
  22. Group Playtime
  23. The Art of Connecting
  24. The Art of Connecting
  25. The Art of Connecting
  26. The Art of Connecting
  27. The Art of Connecting
  28. The Art of Connecting
  29. The Art of Connecting What if we have nothing in common?
  30. The Art of Connecting Do I include a personal note?
  31. Personal Note <ul><li>How do I know you? </li></ul><ul><ul><li>Remind me even if you think I should know! </li></ul></ul><ul><li>Why should I care to connect to you? </li></ul><ul><ul><li>What is the context of the relationship? </li></ul></ul><ul><li>Add something personal! </li></ul><ul><ul><li>Put some personality into it! </li></ul></ul>
  32. Blind Introduction
  33. Blind Introduction
  34. Blind Introduction
  35. Blind Introduction
  36. Why did we connect? <ul><li>Tag the profile to categorize the connection </li></ul><ul><li>Add a note to the profile with at a minimum of when you connected. </li></ul><ul><li>Download their vcard! </li></ul>
  37. Recommendations
  38. The Politics of Recommendations <ul><li>Tit for Tat Recommendations </li></ul><ul><ul><li>Recruiters look for this </li></ul></ul><ul><li>Recommendations given do not need to be displayed </li></ul>
  39. Connecting Time to Play
  40. Research and Tools
  41. Research and Tools <ul><li>Answers </li></ul><ul><li>Signal </li></ul><ul><li>Search for Companies </li></ul><ul><li>Advanced Search for People </li></ul><ul><li>LinkedIn Resume Builder </li></ul><ul><li>LinkedIn Maps </li></ul>

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