Creating a Professional Brand that People will Remember Using LinkedIn

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You've joined LinkedIn... now what? Whether you've actively been using LinkedIn for a while or you've simply put up a profile and have done nothing with it, chances are you can easily do more.

Are you using LinkedIn to promote your Professional Brand?What is google returning when people search on your name?

Don't keep missing some simple strategies to help you better utilize LinkedIn to create a really professional brand that people will remember.

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Creating a Professional Brand that People will Remember Using LinkedIn

  1. 1. Creating A Professional Brand That People Will Remember Using
  2. 2. Who is Marc Miller  Northwestern University  IBM – 22 years  Agere Inc – High Tech Startup  Lucent  AISD – Taught HS Math @ Akins HS  JCAA – Non-Profit Fund Raising  LifeSize – HD Video StartupStarted in 2011
  3. 3. Who is Marc Miller  Northwestern University  IBM – 22 years  Agere Inc – High Tech Startup  Lucent  AISD – Taught HS Math @ Akins HS  JCAA – Non-Profit Fund Raising  LifeSize – HD Video StartupStarted in 2011
  4. 4. Who is Marc Miller  Northwestern University  IBM – 22 years  Agere Inc – High Tech Startup  Lucent  AISD – Taught HS Math @ Akins HS  JCAA – Non-Profit Fund Raising  LifeSize – HD Video StartupStarted in 2011
  5. 5. What is a Brand?
  6. 6. Your Brand The thoughts and feelingswhen people hear your name or look at your photograph?
  7. 7. Your Brand“Your brand is what peoplesay about you when you’re not in the room.” Jeff Bezos
  8. 8. What do you check before youmeet with a client for the first time?
  9. 9. Word Cloud Websites http://www.wordle.net http://www.tagcrowd.com/http://careerpivot.com/topics/nia/
  10. 10. Resources for Keywords Job Descriptions Recommendations Testimonials Corporate Websites
  11. 11. LinkedIn Picture
  12. 12. LinkedIn Headline Headline 120 Characters
  13. 13. LinkedIn Headline Headline 120 Characters
  14. 14. LinkedIn Summary
  15. 15. Brand Story2000 Characters
  16. 16. Action Items1. Develop a list of words and phrases that brand you2. Have a picture taken of you that properly brands you3. Write a LinkedIn Headline that properly brands you4. Write your brand story5. Check your public LinkedIn profile
  17. 17. Cure for Career Insanityhttp://careerpivot.com/cure-for-career-insanity/
  18. 18. The Art and Science of Using LinkedIn http://careerpivot.com/linkedin-workshops/
  19. 19. Links http://www.wordle.net http://www.tagcrowd.com/ http://careerpivot.com/topics/nia/ http://careerpivot.com/cure-for-career- insanity/http://careerpivot.com/linkedin-workshops/
  20. 20. Career Pivot Contact Twitter - @CareerPivothttp://www.Facebook.com/CareerPivot http://www.LinkedIn.com/in/MrMiller http://CareerPivot.com/ Marc@CareerPivot.com

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