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Creating a Professional Brand That People will Remember Using LinkedIn PCA11
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Creating a Professional Brand That People will Remember Using LinkedIn PCA11

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You've joined LinkedIn"¦ now what? Whether you've actively been using LinkedIn for a while or you've simply put up a profile and have done nothing with it, chances are you can easily do more. You want …

You've joined LinkedIn"¦ now what? Whether you've actively been using LinkedIn for a while or you've simply put up a profile and have done nothing with it, chances are you can easily do more. You want to recruiters to find you for your next gig? Do you want them to WANT to call you when then find you on LinkedIn? Learn how to use the proper vocabulary to BRAND YOURSELF! Are you using LinkedIn to promote your Professional Brand? What is google returning when recruiters and hiring managers search on your name? Don't keep missing some simple strategies to help you better utilize LinkedIn to create a really professional brand that people will remember. Marc Miller will provide you with 5 actionable tips along with an update on the new LinkedIn profile and managing endorsements.

Published in Career , Technology , Business
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  • 1. Creating A Professional Brand That People Will Remember Using Marc Miller - @CareerPivot Marc@CareerPivot.com
  • 2. Who is Marc Miller  Northwestern University  IBM – 22 years  Agere Inc – High Tech Startup  Lucent  AISD – Taught HS Math @ Akins HS  JCAA – Non-Profit Fund Raising  LifeSize – HD Video Startup
  • 3. Who is Marc Miller  Northwestern University  IBM – 22 years  Agere Inc – High Tech Startup  Lucent  AISD – Taught HS Math @ Akins HS  JCAA – Non-Profit Fund Raising  LifeSize – HD Video Startup Started in 2011
  • 4. What is a Brand?
  • 5. Your Brand The thoughts and feelings when people hear your name or look at your photograph?
  • 6. Your Brand “Your brand is what people say about you when you’re not in the room.” Jeff Bezos
  • 7. What do you check before you meet with a client for the first time?
  • 8. Word Cloud Websites http://www.wordle.net http://www.tagcrowd.com/ http://careerpivot.com/tag/li-brand
  • 9. Resources for Keywords Job Descriptions Recommendations Testimonials Corporate Websites
  • 10. LinkedIn Picture
  • 11. LinkedIn Headline
  • 12. LinkedIn Headline
  • 13. LinkedIn Headline Headline 120 Characters
  • 14. LinkedIn Headline Headline 120 Characters
  • 15. LinkedIn Summary
  • 16. Brand Story 2000 Characters
  • 17. Action Items 1. Develop a list of words and phrases that brand you 2. Have a picture taken of you that properly brands you 3. Write a LinkedIn Headline that properly brands you 4. Write your brand story 5. Check your public LinkedIn profile
  • 18. New LinkedIn Profile  Eliminated Most Applications  Attachment of Rich Media to most sections  Recommendations shown with each position  Endorsements
  • 19. Links http://www.wordle.net http://www.tagcrowd.com/ Slides http://CareerPivot.com/Resouces http://careerpivot.com/tag/li-brand
  • 20. Career Pivot Contact Twitter - @CareerPivot http://www.Facebook.com/CareerPivot http://www.LinkedIn.com/in/MrMiller http://careerpivot.com/tag/li-brand http://CareerPivot.com/Resources Marc@CareerPivot.com
  • 21. Creating A Professional Brand That People Will Remember Using Marc Miller - @CareerPivot Marc@CareerPivot.com
  • 22. Action Items 1. Develop a list of words and phrases that brand you 2. Have a picture taken of you that properly brands you 3. Write a LinkedIn Headline that properly brands you 4. Write your brand story 5. Check your public LinkedIn profile
  • 23. Links http://www.wordle.net http://www.tagcrowd.com/ Slides http://CareerPivot.com/Resouces http://careerpivot.com/tag/li-brand
  • 24. Career Pivot Contact Twitter - @CareerPivot http://www.Facebook.com/CareerPivot http://www.LinkedIn.com/in/MrMiller http://careerpivot.com/tag/li-brand http://www.amazon.com/dp/0988700506/ http://careerpivot.com Marc@CareerPivot.com
  • 25. LinkedIn Headline Headline 120 Characters