Creating A Professional Brand That
People Will Remember Using
Marc Miller - @CareerPivot
Marc@CareerPivot.com
Who is Marc Miller
 Northwestern University
 IBM – 22 years
 Agere Inc – High Tech Startup
 Lucent
 AISD – Taught HS ...
Who is Marc Miller
 Northwestern University
 IBM – 22 years
 Agere Inc – High Tech Startup
 Lucent
 AISD – Taught HS ...
What is a Brand?
Your Brand
The thoughts and feelings
when people hear your name or
look at your photograph?
Your Brand
“Your brand is what people
say about you when you’re
not in the room.”
Jeff Bezos
What do you check before you
meet with a client for the first
time?
Word Cloud Websites
http://www.wordle.net
http://www.tagcrowd.com/
http://careerpivot.com/tag/li-brand
Resources for Keywords
Job Descriptions
Recommendations
Testimonials
Corporate Websites
LinkedIn Picture
LinkedIn Headline
LinkedIn Headline
LinkedIn Headline
Headline
120 Characters
LinkedIn Headline
Headline
120 Characters
LinkedIn Summary
Brand Story
2000 Characters
Action Items
1. Develop a list of words and phrases that brand you
2. Have a picture taken of you that properly brands you...
New LinkedIn Profile
 Eliminated Most Applications
 Attachment of Rich Media to most sections
 Recommendations shown wi...
Links
http://www.wordle.net
http://www.tagcrowd.com/
Slides
http://CareerPivot.com/Resouces
http://careerpivot.com/tag/li-...
Career Pivot Contact
Twitter - @CareerPivot
http://www.Facebook.com/CareerPivot
http://www.LinkedIn.com/in/MrMiller
http:/...
Creating A Professional Brand That
People Will Remember Using
Marc Miller - @CareerPivot
Marc@CareerPivot.com
Action Items
1. Develop a list of words and phrases that brand you
2. Have a picture taken of you that properly brands you...
Links
http://www.wordle.net
http://www.tagcrowd.com/
Slides
http://CareerPivot.com/Resouces
http://careerpivot.com/tag/li-...
Career Pivot Contact
Twitter - @CareerPivot
http://www.Facebook.com/CareerPivot
http://www.LinkedIn.com/in/MrMiller
http:/...
LinkedIn Headline
Headline
120 Characters
Creating a Professional Brand That People will Remember Using LinkedIn PCA11
Creating a Professional Brand That People will Remember Using LinkedIn PCA11
Creating a Professional Brand That People will Remember Using LinkedIn PCA11
Creating a Professional Brand That People will Remember Using LinkedIn PCA11
Creating a Professional Brand That People will Remember Using LinkedIn PCA11
Creating a Professional Brand That People will Remember Using LinkedIn PCA11
Creating a Professional Brand That People will Remember Using LinkedIn PCA11
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Creating a Professional Brand That People will Remember Using LinkedIn PCA11

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You've joined LinkedIn"¦ now what? Whether you've actively been using LinkedIn for a while or you've simply put up a profile and have done nothing with it, chances are you can easily do more. You want to recruiters to find you for your next gig? Do you want them to WANT to call you when then find you on LinkedIn? Learn how to use the proper vocabulary to BRAND YOURSELF! Are you using LinkedIn to promote your Professional Brand? What is google returning when recruiters and hiring managers search on your name? Don't keep missing some simple strategies to help you better utilize LinkedIn to create a really professional brand that people will remember. Marc Miller will provide you with 5 actionable tips along with an update on the new LinkedIn profile and managing endorsements.

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Creating a Professional Brand That People will Remember Using LinkedIn PCA11

  1. 1. Creating A Professional Brand That People Will Remember Using Marc Miller - @CareerPivot Marc@CareerPivot.com
  2. 2. Who is Marc Miller  Northwestern University  IBM – 22 years  Agere Inc – High Tech Startup  Lucent  AISD – Taught HS Math @ Akins HS  JCAA – Non-Profit Fund Raising  LifeSize – HD Video Startup
  3. 3. Who is Marc Miller  Northwestern University  IBM – 22 years  Agere Inc – High Tech Startup  Lucent  AISD – Taught HS Math @ Akins HS  JCAA – Non-Profit Fund Raising  LifeSize – HD Video Startup Started in 2011
  4. 4. What is a Brand?
  5. 5. Your Brand The thoughts and feelings when people hear your name or look at your photograph?
  6. 6. Your Brand “Your brand is what people say about you when you’re not in the room.” Jeff Bezos
  7. 7. What do you check before you meet with a client for the first time?
  8. 8. Word Cloud Websites http://www.wordle.net http://www.tagcrowd.com/ http://careerpivot.com/tag/li-brand
  9. 9. Resources for Keywords Job Descriptions Recommendations Testimonials Corporate Websites
  10. 10. LinkedIn Picture
  11. 11. LinkedIn Headline
  12. 12. LinkedIn Headline
  13. 13. LinkedIn Headline Headline 120 Characters
  14. 14. LinkedIn Headline Headline 120 Characters
  15. 15. LinkedIn Summary
  16. 16. Brand Story 2000 Characters
  17. 17. Action Items 1. Develop a list of words and phrases that brand you 2. Have a picture taken of you that properly brands you 3. Write a LinkedIn Headline that properly brands you 4. Write your brand story 5. Check your public LinkedIn profile
  18. 18. New LinkedIn Profile  Eliminated Most Applications  Attachment of Rich Media to most sections  Recommendations shown with each position  Endorsements
  19. 19. Links http://www.wordle.net http://www.tagcrowd.com/ Slides http://CareerPivot.com/Resouces http://careerpivot.com/tag/li-brand
  20. 20. Career Pivot Contact Twitter - @CareerPivot http://www.Facebook.com/CareerPivot http://www.LinkedIn.com/in/MrMiller http://careerpivot.com/tag/li-brand http://CareerPivot.com/Resources Marc@CareerPivot.com
  21. 21. Creating A Professional Brand That People Will Remember Using Marc Miller - @CareerPivot Marc@CareerPivot.com
  22. 22. Action Items 1. Develop a list of words and phrases that brand you 2. Have a picture taken of you that properly brands you 3. Write a LinkedIn Headline that properly brands you 4. Write your brand story 5. Check your public LinkedIn profile
  23. 23. Links http://www.wordle.net http://www.tagcrowd.com/ Slides http://CareerPivot.com/Resouces http://careerpivot.com/tag/li-brand
  24. 24. Career Pivot Contact Twitter - @CareerPivot http://www.Facebook.com/CareerPivot http://www.LinkedIn.com/in/MrMiller http://careerpivot.com/tag/li-brand http://www.amazon.com/dp/0988700506/ http://careerpivot.com Marc@CareerPivot.com
  25. 25. LinkedIn Headline Headline 120 Characters

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