It’s Time to “Get Social” <ul><li>Why Social Media is Important </li></ul><ul><li>by  </li></ul><ul><li>Marc Mandt </li></...
What is Social Media? <ul><li>Social Networks </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Podcasts...
Social Networks
Social Networking Explained <ul><li>CommonCraft presents </li></ul><ul><li>Social Networking in Plain English </li></ul><u...
<ul><ul><ul><li>www.CommonCraft.com/video-social-networking </li></ul></ul></ul>
What is Social Media? <ul><li>Social Networks </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Podcasts...
Blogs <ul><li>Short for Web Log </li></ul><ul><li>Publish news, information, photos etc. </li></ul><ul><li>Variety of topi...
What is Social Media? <ul><li>Social Networks </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Podcasts...
<ul><li>A “Micro-blog” </li></ul><ul><li>Kind of a social network </li></ul><ul><li>Following & Followers </li></ul><ul><l...
 
What is Social Media? <ul><li>Social Networks </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Podcasts...
Podcasts <ul><li>Been around a few years </li></ul><ul><li>A way to distribute / syndicate broadcasts or recordings </li><...
Podcasts <ul><li>Available as a subscription or on demand </li></ul><ul><li>Played on computer or portable device </li></u...
What is Social Media? <ul><li>Social Networks </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Podcasts...
User Generated Content <ul><li>Things that enhance current sites </li></ul><ul><ul><li>Comments on blogs or articles </li>...
Why Social Media is Important <ul><li>Why is it important to you? </li></ul><ul><li>Why it’s important to our industry </l...
Important for You <ul><li>Your Customers will ask you about it </li></ul><ul><li>A way to stay connected  </li></ul><ul><u...
Important for You <ul><li>A great resource for lead generation </li></ul><ul><li>Connect with peers (old & new) </li></ul>...
Important for You <ul><li>YES!  Your Customers should be on Facebook! </li></ul><ul><li>Become a Fan of their business on ...
Conversational <ul><li>Web 2.0 & Social Media have changed the way information flows </li></ul><ul><li>Changing from 1-way...
Facebook Done Right <ul><li>NoHo Bistro - Tampa, FL </li></ul>
 
Twitter example of @SubGuy <ul><li>Sub shop in Rock Hill, SC </li></ul><ul><li>Uses Twitter to promote specials </li></ul>...
Twitter example of @SubGuy <ul><ul><li>Connecting with his customers </li></ul></ul><ul><ul><li>Conversational </li></ul><...
Important for Our Industry <ul><li>Everyone can be a publisher </li></ul><ul><li>Extend our brand online </li></ul><ul><li...
Important to Our Industry <ul><li>Use print and Social Media to drive traffic </li></ul><ul><li>Use both to get our Custom...
Now what do I do? <ul><li>Just do something </li></ul><ul><ul><li>Start with Facebook </li></ul></ul><ul><ul><li>Watch oth...
Now what do I do? <ul><li>Twitter can be fun </li></ul><ul><ul><li>Can start with people you know </li></ul></ul><ul><ul><...
Now what do I do? <ul><li>Don’t be afraid to ask questions </li></ul><ul><ul><li>Still very new stuff </li></ul></ul><ul><...
What else can I do? <ul><li>Join some Facebook groups </li></ul><ul><ul><li>AFCP has 2 groups </li></ul></ul><ul><ul><li>I...
What else can I do? <ul><li>If you see something good online, Share It! </li></ul><ul><ul><li>With your Teammates </li></u...
Follow Up Links <ul><li>Find this presentation on </li></ul><ul><ul><ul><li>SlideShare.net  </li></ul></ul></ul><ul><ul><u...
Thanks. <ul><ul><li>email:  [email_address] </li></ul></ul><ul><ul><li>Twitter:  http ://twitter.com/CaroMoneySaver </li><...
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It's time to get social

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Presentation on social media by Marc Mandt at the AFCP conference in Myrtle Beach. April 23, 2009.

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  • Why Social Media? We’re new to the market Don’t have the luxury of a 20 year-old brand Need to connect with new Customers Times are challenging anyway Community Paper / Free Paper Publishing is in the fight of its life: The fight for relevance . Let’s talk about the different categories of social media
  • It's time to get social

    1. 1. It’s Time to “Get Social” <ul><li>Why Social Media is Important </li></ul><ul><li>by </li></ul><ul><li>Marc Mandt </li></ul><ul><li>CarolinaMoneySaver.com </li></ul>
    2. 2. What is Social Media? <ul><li>Social Networks </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Podcasts </li></ul><ul><li>User Generated Content </li></ul>
    3. 3. Social Networks
    4. 4. Social Networking Explained <ul><li>CommonCraft presents </li></ul><ul><li>Social Networking in Plain English </li></ul><ul><li>www.CommonCraft.com </li></ul>
    5. 5. <ul><ul><ul><li>www.CommonCraft.com/video-social-networking </li></ul></ul></ul>
    6. 6. What is Social Media? <ul><li>Social Networks </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Podcasts </li></ul><ul><li>User Generated Content </li></ul>
    7. 7. Blogs <ul><li>Short for Web Log </li></ul><ul><li>Publish news, information, photos etc. </li></ul><ul><li>Variety of topics & interests </li></ul><ul><li>Free & easy </li></ul><ul><li>Over 70 million since 2001 </li></ul>
    8. 8. What is Social Media? <ul><li>Social Networks </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Podcasts </li></ul><ul><li>User Generated Content </li></ul>
    9. 9. <ul><li>A “Micro-blog” </li></ul><ul><li>Kind of a social network </li></ul><ul><li>Following & Followers </li></ul><ul><li>Over 9 million regular users </li></ul><ul><li>Evolving into a new method of search </li></ul>
    10. 11. What is Social Media? <ul><li>Social Networks </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Podcasts </li></ul><ul><li>User Generated Content </li></ul>
    11. 12. Podcasts <ul><li>Been around a few years </li></ul><ul><li>A way to distribute / syndicate broadcasts or recordings </li></ul><ul><li>Audio or Video </li></ul><ul><li>Variety of topics like blogs </li></ul><ul><li>Used by independent podcasters, bloggers and mainstream media </li></ul>
    12. 13. Podcasts <ul><li>Available as a subscription or on demand </li></ul><ul><li>Played on computer or portable device </li></ul><ul><li>Very inexpensive to create & distribute </li></ul><ul><li>Deliver your message to anyone </li></ul>
    13. 14. What is Social Media? <ul><li>Social Networks </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Podcasts </li></ul><ul><li>User Generated Content </li></ul>
    14. 15. User Generated Content <ul><li>Things that enhance current sites </li></ul><ul><ul><li>Comments on blogs or articles </li></ul></ul><ul><li>Content added by your users </li></ul>
    15. 16. Why Social Media is Important <ul><li>Why is it important to you? </li></ul><ul><li>Why it’s important to our industry </li></ul>
    16. 17. Important for You <ul><li>Your Customers will ask you about it </li></ul><ul><li>A way to stay connected </li></ul><ul><ul><li>With Customers & peers </li></ul></ul><ul><li>Another way to help your current Customers (Fan pages, WOM) </li></ul><ul><li>A way to generate new business </li></ul><ul><ul><li>Referrals, build your personal brand, be an expert </li></ul></ul>
    17. 18. Important for You <ul><li>A great resource for lead generation </li></ul><ul><li>Connect with peers (old & new) </li></ul><ul><ul><li>Exchange ideas </li></ul></ul><ul><ul><li>Follow up from conference </li></ul></ul><ul><ul><li>Hear what’s going on in other places </li></ul></ul>
    18. 19. Important for You <ul><li>YES! Your Customers should be on Facebook! </li></ul><ul><li>Become a Fan of their business on Facebook & spread the word. </li></ul>
    19. 20. Conversational <ul><li>Web 2.0 & Social Media have changed the way information flows </li></ul><ul><li>Changing from 1-way to 2-way or Multi-way </li></ul><ul><li>Engage with Readers & Customers & have them engage with each other </li></ul>
    20. 21. Facebook Done Right <ul><li>NoHo Bistro - Tampa, FL </li></ul>
    21. 23. Twitter example of @SubGuy <ul><li>Sub shop in Rock Hill, SC </li></ul><ul><li>Uses Twitter to promote specials </li></ul><ul><li>17 redemptions in ONE day! </li></ul><ul><ul><li>Steady flow for the rest of the week </li></ul></ul>
    22. 24. Twitter example of @SubGuy <ul><ul><li>Connecting with his customers </li></ul></ul><ul><ul><li>Conversational </li></ul></ul><ul><ul><ul><li>Not blasting a bunch of promos </li></ul></ul></ul><ul><ul><ul><li>Talks about employees, fellow business owners & current events </li></ul></ul></ul><ul><ul><ul><li>Nice personal touch </li></ul></ul></ul>
    23. 25. Important for Our Industry <ul><li>Everyone can be a publisher </li></ul><ul><li>Extend our brand online </li></ul><ul><li>No limits on space or content </li></ul><ul><li>Conversational </li></ul>
    24. 26. Important to Our Industry <ul><li>Use print and Social Media to drive traffic </li></ul><ul><li>Use both to get our Customers’ phones ringing and get people in their stores </li></ul>
    25. 27. Now what do I do? <ul><li>Just do something </li></ul><ul><ul><li>Start with Facebook </li></ul></ul><ul><ul><li>Watch others </li></ul></ul><ul><ul><li>Ok to make mistakes </li></ul></ul>
    26. 28. Now what do I do? <ul><li>Twitter can be fun </li></ul><ul><ul><li>Can start with people you know </li></ul></ul><ul><ul><ul><li>@AFCP (http://twitter.com/afcp) </li></ul></ul></ul><ul><ul><ul><li>@AFCPconf @MACPA09 @IFPA </li></ul></ul></ul><ul><ul><ul><li>@CaroMoneySaver @FreePaper </li></ul></ul></ul><ul><ul><li>Other interesting ones that also have blogs </li></ul></ul><ul><ul><ul><li>@GuyKawasaki </li></ul></ul></ul><ul><ul><ul><li>@ChrisBrogan </li></ul></ul></ul><ul><li>http://search . twitter . com </li></ul>
    27. 29. Now what do I do? <ul><li>Don’t be afraid to ask questions </li></ul><ul><ul><li>Still very new stuff </li></ul></ul><ul><li>Watch the AFCP & other industry sites for more info </li></ul><ul><ul><li>Sessions coming up on social media </li></ul></ul><ul><ul><li>Email newsletters </li></ul></ul><ul><ul><li>Blogs coming soon </li></ul></ul>
    28. 30. What else can I do? <ul><li>Join some Facebook groups </li></ul><ul><ul><li>AFCP has 2 groups </li></ul></ul><ul><ul><li>IFPA & SAPA have a groups </li></ul></ul><ul><li>Join Linked In </li></ul><ul><ul><li>Look at profiles of people you know </li></ul></ul>
    29. 31. What else can I do? <ul><li>If you see something good online, Share It! </li></ul><ul><ul><li>With your Teammates </li></ul></ul><ul><ul><li>With your Customers </li></ul></ul><ul><ul><li>With Colleagues </li></ul></ul><ul><li>Have Fun! </li></ul>
    30. 32. Follow Up Links <ul><li>Find this presentation on </li></ul><ul><ul><ul><li>SlideShare.net </li></ul></ul></ul><ul><ul><ul><li>AFCP site </li></ul></ul></ul><ul><li>Links to my collection of articles on Delicious </li></ul><ul><ul><li>http://delicious.com/MarcCMS </li></ul></ul>
    31. 33. Thanks. <ul><ul><li>email: [email_address] </li></ul></ul><ul><ul><li>Twitter: http ://twitter.com/CaroMoneySaver </li></ul></ul><ul><ul><li>http://twitter.com/marcmandt </li></ul></ul><ul><ul><li>Facebook: Marc Mandt </li></ul></ul><ul><ul><li>FB Fan Page: CarolinaMoneysaver.com </li></ul></ul><ul><ul><li>Free Paper Blog: http://www.FreePaperBlog.com </li></ul></ul><ul><li>CMS Blog: http://blog.carolinamoneysaver.com </li></ul>
    32. 34. end

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