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Term 2   week 10
 

Term 2 week 10

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Term 2   week 10 Term 2 week 10 Presentation Transcript

  • TERM TWO : WEEK TEN
  • SPANK PRESENTS.......
  • YOUR WEEK AHEAD
  • NEW TEAMS
  • MARTIN OLLY ALICE ELLEN JESS CHARLIEDANIELLE ROSIE HELEN THIRZA KATIE HARISH
  • IMOGEN RASMUS(COOPER) (JANNE) TOM JOANNE SOPHIE NATHAN SIMON EMMAARVID AMAR
  • TODAY - TWO NEW PORTFOLIO BRIEFS
  • JANNE & COOPER CREATE RADIO ADSIN RESPONSE TO THE NEW BRIEF
  • TODAY - ASSESSMENT BRIEF
  • TODAY - ART DIRECTOR’S MASTERCLASS WITH BLAIR JARVIS AT 11.30 AM
  • TUESDAY - 3 x 20 MINUTE BRIEFS
  • TUESDAY - WIPs ON LIVE BRIEF
  • WEDNESDAY - MASTERCLASS FROM DAN AND SIMON TOYOTA PROJECTION MAPPING
  • WEDNESDAY - WIPs ON PORTFOLIO BRIEF
  • THURSDAY - COPYWRITER’S MASTERCLASS WITH CHRIS HILL AT 2.30 PM
  • THURSDAY - SCHOLARSHIP COMPETITION GOES LIVE AT 4 PM ITI ON PET OM SHI PC OL AR S CH
  • THURSDAY - SHOW ONE OF TWENTY SCAMPED AT 4 PM - WINE ON TAP* * For a bit. Drink Responsibly.
  • FRIDAY - MASTERCLASS FROM SHEKHAR DESHPANDE STRATEGY
  • FEEDBACK FRIDAY
  • FRIDAY AT 6 PM - THE SPANK PREMIERE INSPIRING VIDEOS
  • TODAY - TWO NEW PORTFOLIO BRIEFS
  • JANNE & COOPER CREATE RADIO ADSIN RESPONSE TO THE NEW BRIEF
  • TODAY - ASSESSMENT BRIEF
  • TODAY - ASSESSMENT BRIEFhttp://register.ofqual.gov.uk/Qualification/Details/600_0708_4
  • 12 UNITS - 12 TEAMS1. UNDERSTANDING ROLES IN ADVERTISING2. UNDERSTANDING BRAND STATEMENTS3. UNDERSTANDING BRAND POSITIONING4. BRAINSTORMING TECHNIQUES5. WORKING WITH CREATIVE BRIEFS6. UNDERSTANDING OPPORTUNITIES FOR CREATIVE BUSINESSES7. EVALUATING IDEAS FOR CREATIVE POTENTIAL8. PRESENTING CREATIVE IDEAS IN THE ADVERTISING INDUSTRY9. UNDERSTANDING HUMAN BEHAVIOUR IN PERSUASIVE COMMUNICATIONS10. UNDERSTANDING THE NATURE OF SUCCESSFUL ADVERTISING11. USING TECHNOLOGY AND RESEARCH TOOLS TO KEEP ON TOP OF TRENDS12. UNDERSTANDING THE USE OF SEMIOTICS IN ADVERTISING TODAY - ASSESSMENT BRIEF
  • WHAT DOES A UNIT LOOK LIKE?
  • 1. EACH TEAM WILL BE ASSIGNED A UNIT FROM THE PREVIOUS LIST2. EACH TEAM WILL CREATE A PRESENT.ME MASTERCLASS ON THEIR UNIT3. EACH MASTERCLASS MUST BE LESS THAN FIVE MINUTES LONG4. EACH MASTERCLASS MUST CAPTURE ALL ASSESSMENT CRITERIA FROM THEIR UNIT5. YOU MAY CITE EXAMPLES FROM YOUR WORK TO EXPLAIN ASSESSMENT CRITERIA6. YOU MAY CITE EXAMPLES IN THE PUBLIC DOMAIN TO EXPLAIN ASSESSMENT CRITERIA7. EACH TEAM WILL EMAIL MARC A LINK TO THEIR MASTERCLASS BY 9 AM ON MONDAY 26TH MARCH8. WE WILL PEER-REVIEW EACH OTHER’S MASTERCLASSES ON MONDAY 26TH MARCH YOUR ASSESSMENT BRIEF
  • WHAT IS PRESENT.ME?
  • 12 UNITS - 12 TEAMSACE OF HEARTS UNDERSTANDING ROLES IN ADVERTISINGKING OF HEARTS UNDERSTANDING BRAND STATEMENTSQUEEN OF HEARTS UNDERSTANDING BRAND POSITIONINGJACK OF HEARTS BRAINSTORMING TECHNIQUES10 OF HEARTS WORKING WITH CREATIVE BRIEFS9 OF HEARTS UNDERSTANDING OPPORTUNITIES FOR CREATIVE BUSINESSES8 OF HEARTS EVALUATING IDEAS FOR CREATIVE POTENTIAL7 OF HEARTS PRESENTING CREATIVE IDEAS IN THE ADVERTISING INDUSTRY6 OF HEARTS UNDERSTANDING HUMAN BEHAVIOUR IN PERSUASIVE COMMUNICATIONS5 OF HEARTS UNDERSTANDING THE NATURE OF SUCCESSFUL ADVERTISING4 OF HEARTS USING TECHNOLOGY AND RESEARCH TOOLS TO KEEP ON TOP OF TRENDS3 OF HEARTS UNDERSTANDING THE USE OF SEMIOTICS IN ADVERTISING TODAY - ASSESSMENT BRIEF
  • ANY QUESTIONS?