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SEO 101 What is SEO? A Vancouver Agency Explains
SEO 101 What is SEO? A Vancouver Agency Explains
SEO 101 What is SEO? A Vancouver Agency Explains
SEO 101 What is SEO? A Vancouver Agency Explains
SEO 101 What is SEO? A Vancouver Agency Explains
SEO 101 What is SEO? A Vancouver Agency Explains
SEO 101 What is SEO? A Vancouver Agency Explains
SEO 101 What is SEO? A Vancouver Agency Explains
SEO 101 What is SEO? A Vancouver Agency Explains
SEO 101 What is SEO? A Vancouver Agency Explains
SEO 101 What is SEO? A Vancouver Agency Explains
SEO 101 What is SEO? A Vancouver Agency Explains
SEO 101 What is SEO? A Vancouver Agency Explains
SEO 101 What is SEO? A Vancouver Agency Explains
SEO 101 What is SEO? A Vancouver Agency Explains
SEO 101 What is SEO? A Vancouver Agency Explains
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SEO 101 What is SEO? A Vancouver Agency Explains

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It’s all about creating a relevant and credible online presence to help you: …

It’s all about creating a relevant and credible online presence to help you:

* stand out against your competition
* get more local business
* drive qualified traffic to your site
* build your brand
* make you more money online

Find out in the most understandable terms... What is SEO?

Published in: Business, Technology
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Transcript

  • 1. SEO 101 What you need to know to get on Google’s good side January 24, 2012 Copyright Mass Media Marketing 2012
  • 2. SEO = search engine optimization
    • But what exactly is SEO??
    January 24, 2012 www.massmediamarketing.ca
  • 3. Before we answer that
    • It’s important to know what SEO is NOT…
    January 24, 2012 www.massmediamarketing.ca
  • 4. SEO is not:
    • magic
    • a money pit
    • just for the “big guys”
    January 24, 2012 www.massmediamarketing.ca
  • 5. SEO is: how Google ranks your presence online
    • Think of it as
    • “ The Google of Oz”
    • with a wizard behind a wall.
    • Google has a well-kept secret formula (algorithm) to rank websites by how relevant they are to what people are searching for.
    • This top secret process weeds out fake sites, spammers and yes, even legitimate businesses with very little presence or interaction online.
    January 24, 2012 www.massmediamarketing.ca
  • 6. SEO is many things
    • It’s all about creating a relevant and credible online presence to help you:
    • stand out against your competition
    • get more local business
    • drive qualified traffic to your site
    • build your brand
    • make you more money online
    January 24, 2012 www.massmediamarketing.ca
  • 7. What are the chances your [ fill in the blank ] is an SEO expert?
    • neighbour
    • friend of a friend
    • developer
    • designer
    • cousin’s (unemployed) ex-boyfriend’s barista’s brother-in-law’s neighbour
    • Answer:
    • Slim to none
    January 24, 2012 www.massmediamarketing.ca
  • 8.
    • onpage and offpage SEO
    • inbound, authoritative links
    • social media mentions
    • landing page elements
    • lots of fresh and unique content
    • video and more
    SEO has evolved
    • It’s not just meta tags and other geek-speak thingies anymore.
    January 24, 2012 www.massmediamarketing.ca
  • 9. White hat vs. Black hat SEO January 24, 2012 www.massmediamarketing.ca
  • 10.
    • Black hat SEO
    • is holistic
    • organic
    • gets results that last!
    • White hat SEO
    • breaks rules
    • is unethical
    • gets results fast …
    • then your site can be banned and shut down, leaving you in a worse position. (i.e. JC Penny… Google it)
    January 24, 2012 www.massmediamarketing.ca
  • 11. How does your SEO strategy stack up? January 24, 2012 www.massmediamarketing.ca
  • 12. Take the quiz
    • Are you getting the results you want?
    • Are you getting your money’s worth?
    • Do you know what impression you’re making online?
    • If you answered no to any of these questions…
    January 24, 2012 www.massmediamarketing.ca
  • 13. You should find out if you’re on Google’s good side. January 24, 2012 www.massmediamarketing.ca
  • 14. Get an SEO audit
    • Learn how Google is ranking your presence and if your site can be improved to generate more calls, leads, sales, etc.
    • basic SEO Audit: $200
    • Social Media Audit: $200
    • SEO & Social Media Audit: $375
    • SEO & Website Audit: $500
    • We are Google Analytics Certified social media experts with 20+ years’ digital marketing expertise.
    January 24, 2012 www.massmediamarketing.ca
  • 15. SEO is a marketing strategy with results you can measure
    • Two things to think about:
    • Google changes its SEO algorithm all the time. This means an ongoing SEO maintenance will keep you on top.
    • ½ page Yellow Pages ad costs $15,000 per year. (And when was the last time you used the Yellow Pages to find a business?)
    January 24, 2012 www.massmediamarketing.ca
  • 16. SEO packages: January 24, 2012 www.massmediamarketing.ca
    • Get one of our SEO Audits and get a discount off any Mass Media Marketing SEO package from $50-$200
    • (with 6-month commitment) .
    • Business Level $825 set up + $180/month
    • Management Level $1,126 set up + $225/month
    • Executive Level $1,800 set up + $450/month
    We’ll make you shine online. Call us at 604-707-9470 Email: [email_address]

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