QUESTIONS TO ASK WHEN QUALIFYING PARTNERS
www.playfaironline.com – Draft
7/2/2006
1. HOW OLD IS THE OPERATION?
2. WHAT TYPE OF TRAFFIC IS WORKING BEST FOR YOU?
a. Casino, Dating, Community, Sports Book, Bingo, etc…
3. DO YOU INCENTIVIZE YOUR TRAFFIC?
a. Promotions
b. Contests
c. Points, Comps, redeemable
4. WEB SITE:
a. HOW MANY UNIQUE USERS PER DAY
b. ALEXA AND GOOGLE RATINGS
c. HOW MANY REGISTERED USERS
5. HOW MANY USERS IN DATABASE?
6. ARE THERE NEWSLETTERS? HOW MANY AND HOW OFTEN?
7. ARE THEY AN AFFLIATE? PORTAL? PUBLISHER?
8. WHAT MODELS OF PRICING DO THEY RUN? (REVENUE, CPA?)
AND HOW MANY OF EACH?
9. RATES FOR CPA, CPC, CPM, ROI
10. SPECIFIC INTEREST LISTS WITHIN DATABASE?
11. HOW MANY SITES IN NETWORK? (LINKING TO, OR COLLECTING
INFO FROM)
12. DEMOGRAPHICS AND GEO-TARGETING
13. DO YOU HAVE ANY RESTRICTIONS?
14. WHAT”S THE LIMIT FOR A TEST CAMPAIGN? MINIMUM BUY?
Informational purposes only