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User Case Study: A Global Pharmaceutical’s Plans for Collaboration and UC Services
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User Case Study: A Global Pharmaceutical’s Plans for Collaboration and UC Services

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Originally presented at the Wainhouse Research CSP Summit Berlin on 19 April 2010. ...

Originally presented at the Wainhouse Research CSP Summit Berlin on 19 April 2010.

In this session, NovartisPharma AG, a global pharmaceutical firm, will discuss their current use and deployment of collaboration services. As Unified Communications (UC) emerges, what role will they play with collaboration services? Will organizations use the “built-in” audio and web conferencing services in UC, integrate third party services, or leave then as standalone? This session offers a unique insight into what users really think and will likely do as UC emerges
Gerold Furler works within Architecture, Engineering and Design for Global Infrastructure Services at NovartisPharma AG

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User Case Study: A Global Pharmaceutical’s Plans for Collaboration and UC Services User Case Study: A Global Pharmaceutical’s Plans for Collaboration and UC Services Presentation Transcript

  • Unified Communications / Audio Conferencing / Video @ Novartis
    Author: Gerold Furler
  • 2
    Agenda
    Introduction to Novartis
    Unified Communications (UC)
    UC Services As Is & Current Activities
    Developing a UC environment
    Novartis as a company
    IT at Novartis
    Top Down vs Bottom Up
    Audio & Web Conferencing
    Video Conferencing
    Microsoft BPOS
    UC further development
    The current dilemma
  • 3
    Some numberson Novartis
    Headquarter: Basel, Switzerland
    Businesses: - Consumer Health - Sandoz - Vaccines and Diagnostics - Pharmaceuticals
    Global presence: 140 countries
    2009 net sales: USD 44.3 billion
    2009 R&D spent: USD 7.5 billion
    2009 associates:Appr. 100’000
    People treated: 930 million
    Web site:www.novartis.com
    Access-To-Medicine Programs in 2009
    • Valued at USD 1.5 billion
    • Medicine has reached 79.5 million patients
    • 2009: 84 mio treatment courses of Coartem (antimalaria)  largest product by volume
    • Free treatment for all leprosy patients worldwide (5 million treated since 2000)
    • Novartis Institute for Tropical Diseases
    • Novartis Vaccines Institute for Global Health
    • ArogyaParivar: Sustainable business to address health needs of India’s rural population
    • SMS for Life – Malaria partnership (Novartis, IBM, Vodafone, Ministry of Health in Tanzania)
    www.corporatecitizenship.novartis.com
  • 4
    Businesses
    Sandoz IT
    Consumer
    Health IT
    Vaccines &
    Diagn. IT
    Pharmaceuticals
    IT
    Global IT Infrastructure Services (GIS)
    Microsoft
    IBM
    BT
    Vodafone
    HP
    Technology providers
    Novartis IT
  • 5
    Unified Communications
    UC Top Down
    UC Bottom Up
    Internet Engineering Consortium on Unified CommunicationUnified communications encompasses all forms of call and multimedia / crossmedia message-management functions controlled by an individual user for both business and social purposes. This includes any enterprise informational or transactional application process that emulates a human user and uses a single, content-independent personal messaging channel (mailbox) for contact access.
    Video
    Messaging
    Presence
    Audio
    conferencing
    Voice
    services
    Email &
    Calendering
    Web
    conferencing
    Team
    workspaces
    Mobility
    services
    eLearning
    Business
    process
    integration
    Wainhouse Research on Unified Communications
    WR defines a UC system as a collaborative communications environment that includes elements of presence, instant messaging, telephony, audio conferencing, web or data collaboration, unified messaging, mobility, and video conferencing all accessible in an ad hoc, multimodal fashion through a single client interface or within an embedded application interface.
    Instant
    messaging
    Social
    Media
    Simple acceptance that these individual services are part of Unified Communications and that individual services should be integrated
  • 6
    Audio & Web Conferencing Landscape @ Novartis
  • 7
    Video Conferencing Landscape @ Novartis
  • 8
    Microsoft BPOS
  • 9
    General Summary As Is
    • We continue our path to purchase global services
    • Video Conferencing  British Telecom
    • BPOS  Microsoft
    • We manage a multi service provider landscape and adjust our skill sets to the situation
    • To the most extend we have implemented individual services
    • With the implementation of the new communications services we set the base for an integrated environment  we can’t integrate right now
  • 10
    How will UC develop further?
    Implementation of core communication services
    • Microsoft BPOS
    • Global Video Conferencing project
    Further development of core communication services
    • Video over the Internet
    • Decrease number of ISDN calls
    • Connect sites in areas with high WAN costs
    • Service Level based HD video with external partners
    • New Service Models, e.g. ad hoc video conferencing
    • Migration to MS Live Meeting (BPOS contracted by Novartis)
  • 11
    How will UC develop further?
    Targeted services integration (until end 2011)
  • 12
    The current dilemma
    We have no user requests for services integration but the user community is not familiar with the soft phone and desktop video
    • Desktop video will drive the requests for video integration
    • Soft phone will drive the request for integration with audio conferencing
    • Integration of Audio Conferencing, OCS, Video Conferencing  2 – 3 partners
    • Integration of third parties
    Who are the parties within Novartis who will raise the requests and why?
    • Research, Development because their global interactions continuously ask for improved collaboration possibilities
    What about the others?
    • It depends on the need for extensive global collaboration
    • Strongly cost driven, followers of Research and Development
  • 13
    Summary, Conclusions
    We don’t have a Top Down UC strategy and don’t intent to formulate one up front
    Today, we have no customer requests for services integration
    We will integrate Communication means in a targeted manner
    Even though we don’t have customer requests we have to anticipate the upcoming needs and be ready (including the capability to service an integrated environment)
    Novartis purchases services, meaning also integrated services  our service providers must (be willing) to work together