Unified Communications / Audio Conferencing / Video @ Novartis <br />Author: Gerold Furler<br />
2<br />Agenda<br />Introduction to Novartis<br />Unified Communications (UC)<br />UC Services As Is & Current Activities<b...
3<br />Some numberson Novartis<br />Headquarter: 	    Basel, Switzerland<br />Businesses: 	    - Consumer Health		    - Sa...
Medicine has reached 79.5 million patients
2009: 84 mio treatment courses of Coartem (antimalaria)  largest product by volume
Free treatment for all leprosy patients worldwide (5 million treated since 2000)
Novartis Institute for Tropical Diseases
Novartis Vaccines Institute for Global Health
ArogyaParivar: Sustainable business to address health needs of India’s rural population
SMS for Life – Malaria partnership (Novartis, IBM, Vodafone, Ministry of Health in Tanzania)</li></ul>www.corporatecitizen...
4<br />Businesses<br />Sandoz IT<br />Consumer<br />Health IT<br />Vaccines & <br />Diagn. IT<br />Pharmaceuticals <br />I...
5<br />Unified Communications<br />UC Top Down<br />UC Bottom Up<br />Internet Engineering Consortium on Unified Communica...
6<br />Audio & Web Conferencing Landscape @ Novartis<br />
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User Case Study: A Global Pharmaceutical’s Plans for Collaboration and UC Services

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Originally presented at the Wainhouse Research CSP Summit Berlin on 19 April 2010.

In this session, NovartisPharma AG, a global pharmaceutical firm, will discuss their current use and deployment of collaboration services. As Unified Communications (UC) emerges, what role will they play with collaboration services? Will organizations use the “built-in” audio and web conferencing services in UC, integrate third party services, or leave then as standalone? This session offers a unique insight into what users really think and will likely do as UC emerges
Gerold Furler works within Architecture, Engineering and Design for Global Infrastructure Services at NovartisPharma AG

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User Case Study: A Global Pharmaceutical’s Plans for Collaboration and UC Services

  1. 1. Unified Communications / Audio Conferencing / Video @ Novartis <br />Author: Gerold Furler<br />
  2. 2. 2<br />Agenda<br />Introduction to Novartis<br />Unified Communications (UC)<br />UC Services As Is & Current Activities<br />Developing a UC environment<br />Novartis as a company<br />IT at Novartis<br />Top Down vs Bottom Up<br />Audio & Web Conferencing<br />Video Conferencing<br />Microsoft BPOS<br />UC further development<br />The current dilemma<br />
  3. 3. 3<br />Some numberson Novartis<br />Headquarter: Basel, Switzerland<br />Businesses: - Consumer Health - Sandoz - Vaccines and Diagnostics - Pharmaceuticals<br />Global presence: 140 countries<br />2009 net sales: USD 44.3 billion<br />2009 R&D spent: USD 7.5 billion<br />2009 associates:Appr. 100’000<br />People treated: 930 million<br />Web site:www.novartis.com<br />Access-To-Medicine Programs in 2009<br /><ul><li>Valued at USD 1.5 billion
  4. 4. Medicine has reached 79.5 million patients
  5. 5. 2009: 84 mio treatment courses of Coartem (antimalaria)  largest product by volume
  6. 6. Free treatment for all leprosy patients worldwide (5 million treated since 2000)
  7. 7. Novartis Institute for Tropical Diseases
  8. 8. Novartis Vaccines Institute for Global Health
  9. 9. ArogyaParivar: Sustainable business to address health needs of India’s rural population
  10. 10. SMS for Life – Malaria partnership (Novartis, IBM, Vodafone, Ministry of Health in Tanzania)</li></ul>www.corporatecitizenship.novartis.com<br />
  11. 11. 4<br />Businesses<br />Sandoz IT<br />Consumer<br />Health IT<br />Vaccines & <br />Diagn. IT<br />Pharmaceuticals <br />IT<br />Global IT Infrastructure Services (GIS)<br />Microsoft<br />IBM<br />BT<br />Vodafone<br />HP<br />Technology providers<br />Novartis IT<br />
  12. 12. 5<br />Unified Communications<br />UC Top Down<br />UC Bottom Up<br />Internet Engineering Consortium on Unified CommunicationUnified communications encompasses all forms of call and multimedia / crossmedia message-management functions controlled by an individual user for both business and social purposes. This includes any enterprise informational or transactional application process that emulates a human user and uses a single, content-independent personal messaging channel (mailbox) for contact access.<br />Video<br />Messaging<br />Presence<br />Audio<br />conferencing<br />Voice<br />services<br />Email &<br />Calendering<br />Web<br />conferencing<br />Team<br />workspaces<br />Mobility<br />services<br />eLearning<br />Business<br />process <br />integration<br />Wainhouse Research on Unified Communications<br />WR defines a UC system as a collaborative communications environment that includes elements of presence, instant messaging, telephony, audio conferencing, web or data collaboration, unified messaging, mobility, and video conferencing all accessible in an ad hoc, multimodal fashion through a single client interface or within an embedded application interface.<br />Instant<br />messaging<br />Social<br />Media<br />Simple acceptance that these individual services are part of Unified Communications and that individual services should be integrated<br />
  13. 13. 6<br />Audio & Web Conferencing Landscape @ Novartis<br />
  14. 14. 7<br />Video Conferencing Landscape @ Novartis<br />
  15. 15. 8<br />Microsoft BPOS<br />
  16. 16. 9<br />General Summary As Is<br /><ul><li>We continue our path to purchase global services
  17. 17. Video Conferencing  British Telecom
  18. 18. BPOS  Microsoft
  19. 19. We manage a multi service provider landscape and adjust our skill sets to the situation
  20. 20. To the most extend we have implemented individual services
  21. 21. With the implementation of the new communications services we set the base for an integrated environment  we can’t integrate right now</li></li></ul><li>10<br />How will UC develop further?<br />Implementation of core communication services<br /><ul><li>Microsoft BPOS
  22. 22. Global Video Conferencing project</li></ul>Further development of core communication services<br /><ul><li>Video over the Internet
  23. 23. Decrease number of ISDN calls
  24. 24. Connect sites in areas with high WAN costs
  25. 25. Service Level based HD video with external partners
  26. 26. New Service Models, e.g. ad hoc video conferencing
  27. 27. Migration to MS Live Meeting (BPOS contracted by Novartis)</li></li></ul><li>11<br />How will UC develop further?<br />Targeted services integration (until end 2011)<br />
  28. 28. 12<br />The current dilemma<br />We have no user requests for services integration but the user community is not familiar with the soft phone and desktop video<br /><ul><li>Desktop video will drive the requests for video integration
  29. 29. Soft phone will drive the request for integration with audio conferencing
  30. 30. Integration of Audio Conferencing, OCS, Video Conferencing  2 – 3 partners
  31. 31. Integration of third parties</li></ul>Who are the parties within Novartis who will raise the requests and why? <br /><ul><li>Research, Development because their global interactions continuously ask for improved collaboration possibilities</li></ul>What about the others?<br /><ul><li>It depends on the need for extensive global collaboration
  32. 32. Strongly cost driven, followers of Research and Development</li></li></ul><li>13<br />Summary, Conclusions<br />We don’t have a Top Down UC strategy and don’t intent to formulate one up front<br />Today, we have no customer requests for services integration<br />We will integrate Communication means in a targeted manner<br />Even though we don’t have customer requests we have to anticipate the upcoming needs and be ready (including the capability to service an integrated environment)<br />Novartis purchases services, meaning also integrated services  our service providers must (be willing) to work together<br />

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