Product Camp 2013 Melbourne - Jobs To Be Done

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A basic overview of what I've learnt about Jobs To Be Done so far

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Product Camp 2013 Melbourne - Jobs To Be Done

  1. 1. jobs to be done marc galbraith
  2. 2. #JTBD “ don't just buy products they hire them to do a job.”
  3. 3. a language
  4. 4. drilling a milkshake
  5. 5. http://www.youtube.com/watch?feature=player_detailpage&v=s9nbTB33hbg
  6. 6. job socialfunctional emotional
  7. 7. snickers v mars bars
  8. 8. truth emerges from action
  9. 9. the switch
  10. 10. timeline
  11. 11. new anxiety new attraction situation habits
  12. 12. dimensionalise
  13. 13. job map
  14. 14. bob moesta chris spiek clay christensen paul pedrazzi ryan singer john palmer ervin fowlkes revolve – timeline credit
  15. 15. credit

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