A presentation in Washington D. C. for the PRSA 2010 International Conference Powering PRogress, October 16 - 19.
Mastery Is the Message: Engaging Young Audiences Through Video Games
Steven Kostant, senior vice president, creative strategy, Fleishman Hillard
Marc Dionne, senior vice president, creative director, Fleishman Hillard
Will McHenry, managing supervisor, digital designer, Fleishman Hillard
Kerry Kennedy Troup, senior vice president, marketing communications, Fleishman-Hillard
For many gamers, the “medium is mastery” as they spend hours destroying a nemesis. However, video games also can teach new skills and provide a platform for social good. “Admongo — Live the ADventure,” is a multimedia communications campaign designed and developed by Fleishman Hillard’s Creative Studio for the Federal Trade Commission (FTC). This campaign uses video game play to educate children ages 8–12 about advertising and marketing so they can become more discerning consumers of information and advertising. Explore the blurring lines between the next wave of public relations practice and our roles as communicators who are skilled in creative strategy, digital design and video game development. Gain insights into games that combine education and entertainment, and practical applications for developing games without a blockbuster budget.