ForBusinesswww.sleepingbarber.com
What good is a blank canvas?
Start where you are.Use what you have.Do what you can.- Arthur Ashe
• Participation• Share your own Experience• Fear NotExpectations
As of February, 2013• 200 Million Members worldwide• 7m+ members in Canada• Executives from all 2011 Fortune 500 companies...
Three Main Revenue Streams1. Hiring Solutions2. Marketing Solutions & Ad Sales3. Premium subscriptions – CRM?
• What is LinkedIn?• Advanced list of resources• Setting up an account• Basic functions• Post, Connect, Search• Cool ideas...
• What is LinkedIn?• Advanced list of resources• Setting up an account• Basic functions• Post, Connect, SearchLesson Objec...
Contact manager
Job search
Recruiting
Advertising
Thought Leadership
Prospecting
Most business peoplehave an accountThe platforms changeregularly. Take a deepbreath.
• What is LinkedIn?• Advanced list of resources• Setting up an account• Basic functions• Post, Connect, Search• Cool ideas...
Advanced List Of Resoures
Google it – lots ofgreat free resources.Careful of content olderthan May 2013.
Did that get yourattention?
The Time magazinecover is an example ofa Social Object.
Social ObjectAttentionSocial MediaSocial NetworkDistribution
StevenSALLYContent +Relevance =Social Object
Social Network
…now back to our show
• What is LinkedIn?• Advanced list of resources• Setting up an account• Basic functions• Post, Connect, Search• Cool ideas...
I upgraded myaccount.Some of myfeatures may bedifferent fromyours.
Steal Good Ideas
Follow prompts for100% completeness. BeInteresting & adjustsettings.Unless changed,everything you enter ispublic and searc...
What is onething youlearned?
3 Keys To LinkedIn Profiles1 Use a Nice Picture2 Be Interesting3 Copy others who do a great job
• What is LinkedIn?• Advanced list of resources• Setting up an account• Basic functions• Post, Connect, Search• Cool ideas...
Post
Post - Curate
Post - Create
Connect
Search
Search
Post, connect and searchmechanics lead toeverything else.prospecting, expertise, job search etc.It can be overwhelming.Tak...
3 Keys To Mechanics1 Post with engaging visuals2 Advanced search by postal codes3 Follow up with people who’ve viewedyour ...
• What is LinkedIn?• Advanced list of resources• Setting up an account• Basic functions• Post, Connect, Search• Cool ideas...
Customize URLs
Link Twitter
Give & Get Proof
Give & Get Proof
Give & Get Proof
Give & Get Proof
Interactive Maps
Interactive Maps
CRM
CRM
Like-minded people
What is onething youlearned?
3 Keys To Cool Ideas1 Reciprocity – give to get.2 Book time in your calendar to use it.3 Grab pen and paper to answer WHY ...
• What LinkedIn is• How to create your profile• How to create a company page• What social media is – objects & networks• M...
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
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LinkedIn for Business

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LinkedIn has made lots of new changes that will make the platform even better for business. Here are some main screenshots and steps to help guide you through it.

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  • Title of the course / class
  • Please, share any thought that comes to your mind. You are the ones who will make this course betterListen to each other. We can disagree on issues, but there is no reason to disrespect our peersFail. Somewhere along the line, failing got a bad wrap. If you aren’t failing, you aren’t trying something newJust be you. We aren’t in a corporate office, so I’m not interested in what you think I want to hear. I want to know what you believe so that we can all learn from your experiencesTake it upon yourselves to contribute. We’ve built this course with lots of opportunity for discussion, jump in and participate!
  • Hopes and Fears
  • RecruiterTheir flagship recruiting product, Enables recruiters to do unlimited searches, share the results. Talent Pipeline - an additional service which enables recruiters to manage the pipeline of prospects that they're finding either on LinkedIn or off LinkedIn, job posts, a social layer on those job posts, so people can see who they know within a company that they're applying to up to 3 degrees to get their foot in the door. Job Postings - Falls under the hiring solutions umbrellaMarketing & Ad solutionsB2B focusCompaniescan target their followers with specific messages, introductions of new products, whitepapers with knowledge and expertise, and they can build a rapport with these highly valuable individual professionalsPremium SubscriptionsGive you more access to various features & benefits such asA complete list of who’s viewed your profileProfile Organizer – save and manage interesting profiles of peopleInMailMore Search Results
  • Contact management & networking
  • Job Seeking
  • Recruiting
  • Advertising
  • Thought leadership
  • Prospecting
  • Blue text links to LinkedIn resource list
  • Shocking surprise
  • Started developing this idea that social media isn’t just about the networksThere are basically two schools of thought about social media - social objects and social networksOnce I discovered the difference between the two understood why SM effort is not always proportional to followers
  • RelevantContent is what gets people’s attentionWhen we look at social media through the lens of social objects we find that the basic unit is a triadTwo people are connected by a social objectWe often think of these objects in terms of content marketingVideosArticlesTweetsPostsPodcastsEtc.Only thinking of social objects as content marketing limits it’s a lim
  • - Platforms like facebook, twitter and pinterest are just distribution and publication channels
  • Turn off your activity feed broadcasts while you’re upgrading your profile if you’re worried about your employer finding out
  • Also add company pages
  • Good example
  • Q&AWhat other Pearls did you learn from this?Be humanIt’s a conversationReach out to anyone you find interestingAsk questionsFind your voiceAmplify word of mouthLearnShareBuild relationshipsCustomer service
  • PostFrom your home profile – add links, files, videos, pictures, @ messages, select where to send.Curate NewsFrom Linkedin Today – customize the feeds to your industry
  • PostFrom your home profile – add links, files, videos, pictures, @ messages, select where to send.Curate NewsFrom Linkedin Today – customize the feeds to your industry
  • PostFrom your home profile – add links, files, videos, pictures, @ messages, select where to send.Curate NewsFrom Linkedin Today – customize the feeds to your industry
  • Show how to prospect people or jobs with marketing contacts near my postal code
  • Q&AWhat other Pearls did you learn from this?Be humanIt’s a conversationReach out to anyone you find interestingAsk questionsFind your voiceAmplify word of mouthLearnShareBuild relationshipsCustomer service
  • Customize the way the url links appear on your profileClick on Contact info to expand the lower sectionFor websites, select OtherTitleLink to URL
  • Turn on or off updates in email preferencesManage twitter settingsAdd apps
  • Endorsements show up on other peoples profiles – you can endorse others for what you believe they’re good at
  • Endorsements show up on other peoples profiles – you can endorse others for what you believe they’re good at
  • Endorsements show up on other peoples profiles – you can endorse others for what you believe they’re good at
  • Endorsements show up on other peoples profiles – you can endorse others for what you believe they’re good at
  • For groups of people actively discussing your interestsKeysJoining groups are a great way to jump in on conversations and topics that are related to your industryGroups are also a great way to network and meet new peopleShare articles that you think a group may like
  • Q&AWhat other Pearls did you learn from this?Be humanIt’s a conversationReach out to anyone you find interestingAsk questionsFind your voiceAmplify word of mouthLearnShareBuild relationshipsCustomer service
  • LinkedIn for Business

    1. 1. ForBusinesswww.sleepingbarber.com
    2. 2. What good is a blank canvas?
    3. 3. Start where you are.Use what you have.Do what you can.- Arthur Ashe
    4. 4. • Participation• Share your own Experience• Fear NotExpectations
    5. 5. As of February, 2013• 200 Million Members worldwide• 7m+ members in Canada• Executives from all 2011 Fortune 500 companies asmembers; its corporate hiring solutions are used by 85 ofthe Fortune 100 companies.• 2 million companies have LinkedIn Company Pages3rd most visited Web property in the world.
    6. 6. Three Main Revenue Streams1. Hiring Solutions2. Marketing Solutions & Ad Sales3. Premium subscriptions – CRM?
    7. 7. • What is LinkedIn?• Advanced list of resources• Setting up an account• Basic functions• Post, Connect, Search• Cool ideasLesson Objectives
    8. 8. • What is LinkedIn?• Advanced list of resources• Setting up an account• Basic functions• Post, Connect, SearchLesson Objectives
    9. 9. Contact manager
    10. 10. Job search
    11. 11. Recruiting
    12. 12. Advertising
    13. 13. Thought Leadership
    14. 14. Prospecting
    15. 15. Most business peoplehave an accountThe platforms changeregularly. Take a deepbreath.
    16. 16. • What is LinkedIn?• Advanced list of resources• Setting up an account• Basic functions• Post, Connect, Search• Cool ideasLesson Objectives
    17. 17. Advanced List Of Resoures
    18. 18. Google it – lots ofgreat free resources.Careful of content olderthan May 2013.
    19. 19. Did that get yourattention?
    20. 20. The Time magazinecover is an example ofa Social Object.
    21. 21. Social ObjectAttentionSocial MediaSocial NetworkDistribution
    22. 22. StevenSALLYContent +Relevance =Social Object
    23. 23. Social Network
    24. 24. …now back to our show
    25. 25. • What is LinkedIn?• Advanced list of resources• Setting up an account• Basic functions• Post, Connect, Search• Cool ideasLesson Objectives
    26. 26. I upgraded myaccount.Some of myfeatures may bedifferent fromyours.
    27. 27. Steal Good Ideas
    28. 28. Follow prompts for100% completeness. BeInteresting & adjustsettings.Unless changed,everything you enter ispublic and searchable.
    29. 29. What is onething youlearned?
    30. 30. 3 Keys To LinkedIn Profiles1 Use a Nice Picture2 Be Interesting3 Copy others who do a great job
    31. 31. • What is LinkedIn?• Advanced list of resources• Setting up an account• Basic functions• Post, Connect, Search• Cool ideasLesson Objectives
    32. 32. Post
    33. 33. Post - Curate
    34. 34. Post - Create
    35. 35. Connect
    36. 36. Search
    37. 37. Search
    38. 38. Post, connect and searchmechanics lead toeverything else.prospecting, expertise, job search etc.It can be overwhelming.Take your time, definewhy you want to use it.
    39. 39. 3 Keys To Mechanics1 Post with engaging visuals2 Advanced search by postal codes3 Follow up with people who’ve viewedyour profile
    40. 40. • What is LinkedIn?• Advanced list of resources• Setting up an account• Basic functions• Post, Connect, Search• Cool ideasLesson Objectives
    41. 41. Customize URLs
    42. 42. Link Twitter
    43. 43. Give & Get Proof
    44. 44. Give & Get Proof
    45. 45. Give & Get Proof
    46. 46. Give & Get Proof
    47. 47. Interactive Maps
    48. 48. Interactive Maps
    49. 49. CRM
    50. 50. CRM
    51. 51. Like-minded people
    52. 52. What is onething youlearned?
    53. 53. 3 Keys To Cool Ideas1 Reciprocity – give to get.2 Book time in your calendar to use it.3 Grab pen and paper to answer WHY youwant to use LinkedIn before getting on theplatform.
    54. 54. • What LinkedIn is• How to create your profile• How to create a company page• What social media is – objects & networks• Main mechanics – post, connect and search• How to customize links, link toTwitter, endorse & recommend, mapconnections, CRM, Groups for like-mindedpeopleLearning Summary

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