SlideShare a Scribd company logo
1 of 38
Download to read offline
a
MarTech 2015 San Francisco
Jeff Cram @jeffcram ISITE Design, Co-founder
The Marketing Technology Myth
Connecting Systems & Experiences
a
I have a confession…
a
I’m a Mythbuster
a
@jeffcram | @ISITE_Design
a
I’m a CMS Mythbuster
a
a
“The company has extremely
capable point solutions in
marketing tech which it has
tried to unify around [its
branded Marketing Cloud].
Unfortunately, that brand
is just a brand.”
8 separate product families
12 separate named products
The Marketing Technology Myth
6 analytics products
11 omnichannel products
a
The Marketing Technology Myth
@jeffcram | @ISITE_Design
a
This is our problemopportunity
a
“About 373,000 results…”
@jeffcram | @ISITE_Design
a
Saying Doing
“Our digital experiences
aren’t coordinated across
channels or silos.”
“We’re have a lot of
point solutions that
aren’t integrated.”
“Personalization is
the phase two that
never comes.”
“We want a 360-degree
view of our customer
across all of our digital
channels.”
“We will deliver the
right information to the
right person at the
right time.”
“Our organization is
customer obsessed. We
want to differentiate on
experience.”
a
“While 83% of marketers
say creating buyer-centric
content is a priority, only
23% claim to be at
advanced state of this
transition.”
The Saying vs. Doing Gap
a
The Age of the Customer
@jeffcram | @ISITE_Design
aBusiness CustomerExperience
aBusiness CustomerDigital
Experience
a
a
Connecting
platforms &
channels
@jeffcram | @ISITE_Design
a
Digital is too often a word that divides.
Strategy, design, technology and culture
must be connected across insight and
execution.
aFinding and fixing the cracks
in your digital experiences*
* SO EVERYTHING IS AWESOME!
a
Source: http://www.servicedesigntools.org/tools/8
a
Source: Adaptive Path
@jeffcram | @ISITE_Design
a
@jeffcram | @ISITE_Design
a
@jeffcram | @ISITE_Design
a
We need a different type of
map for making digital
experiences work
a
Prof. Dr. Michael Erlhoff
Service design is the activity of planning and
organizing people, infrastructure,
communication and material components of
a service in order to improve its quality and
the interaction between service provider and
customers.
@jeffcram | @ISITE_Design
a
Source: Cooper (http://www.cooper.com/journal/2014/8/service-blueprints-laying-the-foundation)
The Anatomy of a Service Blueprint
@jeffcram | @ISITE_Design
a
Digital Experience
Maps can connect
people, content,
processes, platforms,
and outcomes. CONTENT
Brand
Tone
Message
Structure
aCONTENT
Brand
Tone
Message
Structure
Frontstage
Backstage
a
@jeffcram | @ISITE_Design
a
• 200+ products
• Five separate business units
• Moving to centralized CMS
• Expanding global footprint
• Inconsistent brand story
• Too product-centric
• Cumbersome user experience
• Lacking content direction
The Organization Challenges
@jeffcram | @ISITE_Design
a
13 Languages
30 Segments
262 Products
1,800+ PDFs
10,000+ Pages
Embracing the Scale
@jeffcram | @ISITE_Design
a
Wrangling the Content
a
Aligning Content to Personas
@jeffcram | @ISITE_Design
a
Defining Content Components
a
You’re not launching a website;
you’re launching a hypothesis.
Then you test and optimize.
Mark Fries, BMC Software
@jeffcram | @ISITE_Design
aCONTENT
Brand
Tone
Message
Structure
Gatum Ramdurai
Google Creative Lab
“The more digital we
get, the more human
we must be.”
a
Thank You
Delight 2015
October 5-6: Portland, Oregon
www.delight.us/conference
Jeff Cram
Co-founder, ISITE Design
617-401-2295
jcram@isitedesign.com
ISITE Design
www.isitedesign.com
CMS Myth
www.cmsmyth.com
@jeffcram | @ISITE_Design
The Marketing Technology Myth - Connecting Systems and Experiences

More Related Content

What's hot

Planificacion y auditorias de marketing
Planificacion y auditorias de marketingPlanificacion y auditorias de marketing
Planificacion y auditorias de marketingCarmen Hevia Medina
 
Segmentacion de mercados
Segmentacion de mercadosSegmentacion de mercados
Segmentacion de mercadosKas Pryzko
 
Estudio Nacional del Consumidor Peruano - Base
Estudio Nacional del Consumidor Peruano - BaseEstudio Nacional del Consumidor Peruano - Base
Estudio Nacional del Consumidor Peruano - BaseArellano
 
Inteligencia de mercado
Inteligencia de mercadoInteligencia de mercado
Inteligencia de mercadomigestion2013
 
Cómo realizar un buen Plan de Marketing. Fase I. Análisis y diagnóstico de la...
Cómo realizar un buen Plan de Marketing. Fase I. Análisis y diagnóstico de la...Cómo realizar un buen Plan de Marketing. Fase I. Análisis y diagnóstico de la...
Cómo realizar un buen Plan de Marketing. Fase I. Análisis y diagnóstico de la...Adrián Sánchez Valls
 
PUBLICIDAD, PROMOCIÓN DE VENTAS Y RELACIONES PÚBLICAS
PUBLICIDAD, PROMOCIÓN DE VENTAS Y RELACIONES PÚBLICASPUBLICIDAD, PROMOCIÓN DE VENTAS Y RELACIONES PÚBLICAS
PUBLICIDAD, PROMOCIÓN DE VENTAS Y RELACIONES PÚBLICASStephanie Hevia Sahmkow
 
Plan de Marketing en Redes Sociales
Plan de Marketing en Redes Sociales Plan de Marketing en Redes Sociales
Plan de Marketing en Redes Sociales Spain Business School
 
Variables controlables variables no controlables
Variables controlables variables no controlablesVariables controlables variables no controlables
Variables controlables variables no controlablesUTPL UTPL
 
Capitulo 2 - Estrategia de operaciones y suministro
Capitulo 2 - Estrategia de operaciones y suministroCapitulo 2 - Estrategia de operaciones y suministro
Capitulo 2 - Estrategia de operaciones y suministroMarco Alfau
 
Planes de Contingencia para el Plan de Marketing Estratégico
Planes de Contingencia para el Plan  de Marketing EstratégicoPlanes de Contingencia para el Plan  de Marketing Estratégico
Planes de Contingencia para el Plan de Marketing EstratégicoSantos Tito Avalos Navia
 
Pronostico de ventas
Pronostico de ventasPronostico de ventas
Pronostico de ventasjhoiserl
 
Estrategias de distribucion mayra
Estrategias de distribucion  mayraEstrategias de distribucion  mayra
Estrategias de distribucion mayraguadalupe-perez
 

What's hot (20)

Propuesta Campaña de Publicidad DMaiz
Propuesta Campaña de Publicidad DMaizPropuesta Campaña de Publicidad DMaiz
Propuesta Campaña de Publicidad DMaiz
 
Planificacion y auditorias de marketing
Planificacion y auditorias de marketingPlanificacion y auditorias de marketing
Planificacion y auditorias de marketing
 
Investigación de mercados.pdf
Investigación de mercados.pdfInvestigación de mercados.pdf
Investigación de mercados.pdf
 
Segmentacion de mercados
Segmentacion de mercadosSegmentacion de mercados
Segmentacion de mercados
 
Estudio Nacional del Consumidor Peruano - Base
Estudio Nacional del Consumidor Peruano - BaseEstudio Nacional del Consumidor Peruano - Base
Estudio Nacional del Consumidor Peruano - Base
 
Inteligencia de mercado
Inteligencia de mercadoInteligencia de mercado
Inteligencia de mercado
 
Cómo realizar un buen Plan de Marketing. Fase I. Análisis y diagnóstico de la...
Cómo realizar un buen Plan de Marketing. Fase I. Análisis y diagnóstico de la...Cómo realizar un buen Plan de Marketing. Fase I. Análisis y diagnóstico de la...
Cómo realizar un buen Plan de Marketing. Fase I. Análisis y diagnóstico de la...
 
PUBLICIDAD, PROMOCIÓN DE VENTAS Y RELACIONES PÚBLICAS
PUBLICIDAD, PROMOCIÓN DE VENTAS Y RELACIONES PÚBLICASPUBLICIDAD, PROMOCIÓN DE VENTAS Y RELACIONES PÚBLICAS
PUBLICIDAD, PROMOCIÓN DE VENTAS Y RELACIONES PÚBLICAS
 
Riu mykonos
Riu mykonosRiu mykonos
Riu mykonos
 
Adidas
AdidasAdidas
Adidas
 
Plan de Marketing en Redes Sociales
Plan de Marketing en Redes Sociales Plan de Marketing en Redes Sociales
Plan de Marketing en Redes Sociales
 
Variables controlables variables no controlables
Variables controlables variables no controlablesVariables controlables variables no controlables
Variables controlables variables no controlables
 
Presentación de Marketing Digital
Presentación de Marketing DigitalPresentación de Marketing Digital
Presentación de Marketing Digital
 
Generación de Modelos de Negocio
Generación de Modelos de NegocioGeneración de Modelos de Negocio
Generación de Modelos de Negocio
 
Capitulo 2 - Estrategia de operaciones y suministro
Capitulo 2 - Estrategia de operaciones y suministroCapitulo 2 - Estrategia de operaciones y suministro
Capitulo 2 - Estrategia de operaciones y suministro
 
Planes de Contingencia para el Plan de Marketing Estratégico
Planes de Contingencia para el Plan  de Marketing EstratégicoPlanes de Contingencia para el Plan  de Marketing Estratégico
Planes de Contingencia para el Plan de Marketing Estratégico
 
Spotify - Cara a cara con la música - Entorno y Empresa
Spotify - Cara a cara con la música - Entorno y EmpresaSpotify - Cara a cara con la música - Entorno y Empresa
Spotify - Cara a cara con la música - Entorno y Empresa
 
Pronostico de ventas
Pronostico de ventasPronostico de ventas
Pronostico de ventas
 
Estrategias de distribucion mayra
Estrategias de distribucion  mayraEstrategias de distribucion  mayra
Estrategias de distribucion mayra
 
Herramientas de Análisis Interno 2017
Herramientas de Análisis Interno 2017Herramientas de Análisis Interno 2017
Herramientas de Análisis Interno 2017
 

Viewers also liked

Delivering more effective marketing through the right technology
Delivering more effective marketing through the right technologyDelivering more effective marketing through the right technology
Delivering more effective marketing through the right technologyJeffrey Evans
 
Why a good Relationship between the CMO and CIO is so important
Why a good Relationship between the CMO and CIO is so importantWhy a good Relationship between the CMO and CIO is so important
Why a good Relationship between the CMO and CIO is so importantMatthieu Vermeulen
 
Data Innovation at Axel Springer
Data Innovation at Axel SpringerData Innovation at Axel Springer
Data Innovation at Axel SpringerTealium
 
How Aetna Built a Marketing Technology Focused Office
How Aetna Built a Marketing Technology Focused OfficeHow Aetna Built a Marketing Technology Focused Office
How Aetna Built a Marketing Technology Focused OfficeMarTech Conference
 
The 500 Marketing Stack: 10 Pieces of MarTech Genius to Disrupt your Competit...
The 500 Marketing Stack: 10 Pieces of MarTech Genius to Disrupt your Competit...The 500 Marketing Stack: 10 Pieces of MarTech Genius to Disrupt your Competit...
The 500 Marketing Stack: 10 Pieces of MarTech Genius to Disrupt your Competit...MarTech Conference
 
Understanding the Marketing Technology Landscape
Understanding the Marketing Technology LandscapeUnderstanding the Marketing Technology Landscape
Understanding the Marketing Technology LandscapeMichael Krigsman
 
Eight keys to optimizing your marketing technology stack and success
Eight keys to optimizing your marketing technology stack and successEight keys to optimizing your marketing technology stack and success
Eight keys to optimizing your marketing technology stack and successHeinz Marketing Inc
 
The New [Digital] Marketing Operations Archetypes By Jason Heller
The New [Digital] Marketing Operations Archetypes By Jason HellerThe New [Digital] Marketing Operations Archetypes By Jason Heller
The New [Digital] Marketing Operations Archetypes By Jason HellerMarTech Conference
 
Hacking Marketing By Scott Brinker
Hacking Marketing By Scott BrinkerHacking Marketing By Scott Brinker
Hacking Marketing By Scott BrinkerMarTech Conference
 
eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...
eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...
eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...eMarketer
 
Chief Marketing Technologists Symbolize Marketing's Changing Role By Laura Mc...
Chief Marketing Technologists Symbolize Marketing's Changing Role By Laura Mc...Chief Marketing Technologists Symbolize Marketing's Changing Role By Laura Mc...
Chief Marketing Technologists Symbolize Marketing's Changing Role By Laura Mc...MarTech Conference
 
Future-Proofing Your Marketing Technology Stack
Future-Proofing Your Marketing Technology StackFuture-Proofing Your Marketing Technology Stack
Future-Proofing Your Marketing Technology StackTealium
 
The Insider's Guide to Boston
The Insider's Guide to BostonThe Insider's Guide to Boston
The Insider's Guide to BostonHubSpot
 
20 Motivational Quotes to Get You Through That Crisis
20 Motivational Quotes to Get You Through That Crisis20 Motivational Quotes to Get You Through That Crisis
20 Motivational Quotes to Get You Through That CrisisHubSpot
 
Redefining the Marketing Technology Backbone
Redefining the Marketing Technology BackboneRedefining the Marketing Technology Backbone
Redefining the Marketing Technology BackboneClickSquared
 
25 Powerful Quotes From #INBOUND15 Speakers
25 Powerful Quotes From #INBOUND15 Speakers25 Powerful Quotes From #INBOUND15 Speakers
25 Powerful Quotes From #INBOUND15 SpeakersHubSpot
 
The Future Of Sales
The Future Of SalesThe Future Of Sales
The Future Of SalesHubSpot
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call QuestionsHubSpot
 

Viewers also liked (19)

Delivering more effective marketing through the right technology
Delivering more effective marketing through the right technologyDelivering more effective marketing through the right technology
Delivering more effective marketing through the right technology
 
Why a good Relationship between the CMO and CIO is so important
Why a good Relationship between the CMO and CIO is so importantWhy a good Relationship between the CMO and CIO is so important
Why a good Relationship between the CMO and CIO is so important
 
Data Innovation at Axel Springer
Data Innovation at Axel SpringerData Innovation at Axel Springer
Data Innovation at Axel Springer
 
How Aetna Built a Marketing Technology Focused Office
How Aetna Built a Marketing Technology Focused OfficeHow Aetna Built a Marketing Technology Focused Office
How Aetna Built a Marketing Technology Focused Office
 
The 500 Marketing Stack: 10 Pieces of MarTech Genius to Disrupt your Competit...
The 500 Marketing Stack: 10 Pieces of MarTech Genius to Disrupt your Competit...The 500 Marketing Stack: 10 Pieces of MarTech Genius to Disrupt your Competit...
The 500 Marketing Stack: 10 Pieces of MarTech Genius to Disrupt your Competit...
 
Understanding the Marketing Technology Landscape
Understanding the Marketing Technology LandscapeUnderstanding the Marketing Technology Landscape
Understanding the Marketing Technology Landscape
 
Eight keys to optimizing your marketing technology stack and success
Eight keys to optimizing your marketing technology stack and successEight keys to optimizing your marketing technology stack and success
Eight keys to optimizing your marketing technology stack and success
 
The New [Digital] Marketing Operations Archetypes By Jason Heller
The New [Digital] Marketing Operations Archetypes By Jason HellerThe New [Digital] Marketing Operations Archetypes By Jason Heller
The New [Digital] Marketing Operations Archetypes By Jason Heller
 
Hacking Marketing By Scott Brinker
Hacking Marketing By Scott BrinkerHacking Marketing By Scott Brinker
Hacking Marketing By Scott Brinker
 
eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...
eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...
eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...
 
Chief Marketing Technologists Symbolize Marketing's Changing Role By Laura Mc...
Chief Marketing Technologists Symbolize Marketing's Changing Role By Laura Mc...Chief Marketing Technologists Symbolize Marketing's Changing Role By Laura Mc...
Chief Marketing Technologists Symbolize Marketing's Changing Role By Laura Mc...
 
UX und Scrum
UX und ScrumUX und Scrum
UX und Scrum
 
Future-Proofing Your Marketing Technology Stack
Future-Proofing Your Marketing Technology StackFuture-Proofing Your Marketing Technology Stack
Future-Proofing Your Marketing Technology Stack
 
The Insider's Guide to Boston
The Insider's Guide to BostonThe Insider's Guide to Boston
The Insider's Guide to Boston
 
20 Motivational Quotes to Get You Through That Crisis
20 Motivational Quotes to Get You Through That Crisis20 Motivational Quotes to Get You Through That Crisis
20 Motivational Quotes to Get You Through That Crisis
 
Redefining the Marketing Technology Backbone
Redefining the Marketing Technology BackboneRedefining the Marketing Technology Backbone
Redefining the Marketing Technology Backbone
 
25 Powerful Quotes From #INBOUND15 Speakers
25 Powerful Quotes From #INBOUND15 Speakers25 Powerful Quotes From #INBOUND15 Speakers
25 Powerful Quotes From #INBOUND15 Speakers
 
The Future Of Sales
The Future Of SalesThe Future Of Sales
The Future Of Sales
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
 

Similar to The Marketing Technology Myth - Connecting Systems and Experiences

Including the User: How insights drive business #pswud2017
Including the User: How insights drive business #pswud2017Including the User: How insights drive business #pswud2017
Including the User: How insights drive business #pswud2017Jeremy Johnson
 
UX = ROI: It's not just a myth
UX = ROI: It's not just a mythUX = ROI: It's not just a myth
UX = ROI: It's not just a mythJeremy Johnson
 
Top 3 Ways to use your UX Team for Product Owners
Top 3 Ways to use your UX Team for Product OwnersTop 3 Ways to use your UX Team for Product Owners
Top 3 Ways to use your UX Team for Product OwnersJeremy Johnson
 
Front-end Developer- Amsterdam
Front-end Developer- AmsterdamFront-end Developer- Amsterdam
Front-end Developer- AmsterdamMario John
 
ALTITUDE 2019 | Corporate Engineer: The New IT Admin
ALTITUDE 2019 | Corporate Engineer: The New IT AdminALTITUDE 2019 | Corporate Engineer: The New IT Admin
ALTITUDE 2019 | Corporate Engineer: The New IT AdminBetterCloud
 
Product + UX: How to combine strengths to make something truly great!
Product + UX: How to combine strengths to make something truly great!Product + UX: How to combine strengths to make something truly great!
Product + UX: How to combine strengths to make something truly great!Jeremy Johnson
 
New eBook! Citrix howto build an all star app desktop virtualization team
New eBook! Citrix howto build an all star app desktop virtualization teamNew eBook! Citrix howto build an all star app desktop virtualization team
New eBook! Citrix howto build an all star app desktop virtualization teamNuno Alves
 
UX for emerging tech - Josephine Scholtes
UX for emerging tech - Josephine ScholtesUX for emerging tech - Josephine Scholtes
UX for emerging tech - Josephine ScholtesWey Wey Web
 
Making Experiences Better with Personalization and Testing
Making Experiences Better with Personalization and TestingMaking Experiences Better with Personalization and Testing
Making Experiences Better with Personalization and TestingConnective DX
 
Portfolio Debarati Rakshit
Portfolio Debarati RakshitPortfolio Debarati Rakshit
Portfolio Debarati RakshitDebarati Rakshit
 
Intranet designs guaranteed to engage and inspire
Intranet designs guaranteed to engage and inspireIntranet designs guaranteed to engage and inspire
Intranet designs guaranteed to engage and inspireInteract
 
Martech in 2019: The New, New Rules of Marketing
Martech in 2019: The New, New Rules of MarketingMartech in 2019: The New, New Rules of Marketing
Martech in 2019: The New, New Rules of MarketingMartech Alliance
 
Top Three Modern Product Trends
Top Three Modern Product TrendsTop Three Modern Product Trends
Top Three Modern Product TrendsJeremy Johnson
 
Web Design and Software Development
Web Design and Software DevelopmentWeb Design and Software Development
Web Design and Software DevelopmentAthena Inc, Goa
 
Empowering Digital Workers
Empowering Digital WorkersEmpowering Digital Workers
Empowering Digital Workersaccenture
 
4400_F14_LIU_REPORT
4400_F14_LIU_REPORT4400_F14_LIU_REPORT
4400_F14_LIU_REPORTEric Liu
 
MRXCloud - Empowering Brands through Consumer Knowledge & Collaboration
MRXCloud - Empowering Brands through Consumer Knowledge & CollaborationMRXCloud - Empowering Brands through Consumer Knowledge & Collaboration
MRXCloud - Empowering Brands through Consumer Knowledge & CollaborationAdriana Rocha
 
STRATEGY & SUCCESS WITH MICROSOFT 365: Practical Tools & Techniques For Strat...
STRATEGY & SUCCESS WITH MICROSOFT 365: Practical Tools & Techniques For Strat...STRATEGY & SUCCESS WITH MICROSOFT 365: Practical Tools & Techniques For Strat...
STRATEGY & SUCCESS WITH MICROSOFT 365: Practical Tools & Techniques For Strat...Richard Harbridge
 

Similar to The Marketing Technology Myth - Connecting Systems and Experiences (20)

Including the User: How insights drive business #pswud2017
Including the User: How insights drive business #pswud2017Including the User: How insights drive business #pswud2017
Including the User: How insights drive business #pswud2017
 
UX = ROI: It's not just a myth
UX = ROI: It's not just a mythUX = ROI: It's not just a myth
UX = ROI: It's not just a myth
 
Handsome Overview
Handsome OverviewHandsome Overview
Handsome Overview
 
Top 3 Ways to use your UX Team for Product Owners
Top 3 Ways to use your UX Team for Product OwnersTop 3 Ways to use your UX Team for Product Owners
Top 3 Ways to use your UX Team for Product Owners
 
Front-end Developer- Amsterdam
Front-end Developer- AmsterdamFront-end Developer- Amsterdam
Front-end Developer- Amsterdam
 
ALTITUDE 2019 | Corporate Engineer: The New IT Admin
ALTITUDE 2019 | Corporate Engineer: The New IT AdminALTITUDE 2019 | Corporate Engineer: The New IT Admin
ALTITUDE 2019 | Corporate Engineer: The New IT Admin
 
Product + UX: How to combine strengths to make something truly great!
Product + UX: How to combine strengths to make something truly great!Product + UX: How to combine strengths to make something truly great!
Product + UX: How to combine strengths to make something truly great!
 
New eBook! Citrix howto build an all star app desktop virtualization team
New eBook! Citrix howto build an all star app desktop virtualization teamNew eBook! Citrix howto build an all star app desktop virtualization team
New eBook! Citrix howto build an all star app desktop virtualization team
 
Making Experiences Better with Personalization and Testing
Making Experiences Better with Personalization and TestingMaking Experiences Better with Personalization and Testing
Making Experiences Better with Personalization and Testing
 
UX for emerging tech - Josephine Scholtes
UX for emerging tech - Josephine ScholtesUX for emerging tech - Josephine Scholtes
UX for emerging tech - Josephine Scholtes
 
Making Experiences Better with Personalization and Testing
Making Experiences Better with Personalization and TestingMaking Experiences Better with Personalization and Testing
Making Experiences Better with Personalization and Testing
 
Portfolio Debarati Rakshit
Portfolio Debarati RakshitPortfolio Debarati Rakshit
Portfolio Debarati Rakshit
 
Intranet designs guaranteed to engage and inspire
Intranet designs guaranteed to engage and inspireIntranet designs guaranteed to engage and inspire
Intranet designs guaranteed to engage and inspire
 
Martech in 2019: The New, New Rules of Marketing
Martech in 2019: The New, New Rules of MarketingMartech in 2019: The New, New Rules of Marketing
Martech in 2019: The New, New Rules of Marketing
 
Top Three Modern Product Trends
Top Three Modern Product TrendsTop Three Modern Product Trends
Top Three Modern Product Trends
 
Web Design and Software Development
Web Design and Software DevelopmentWeb Design and Software Development
Web Design and Software Development
 
Empowering Digital Workers
Empowering Digital WorkersEmpowering Digital Workers
Empowering Digital Workers
 
4400_F14_LIU_REPORT
4400_F14_LIU_REPORT4400_F14_LIU_REPORT
4400_F14_LIU_REPORT
 
MRXCloud - Empowering Brands through Consumer Knowledge & Collaboration
MRXCloud - Empowering Brands through Consumer Knowledge & CollaborationMRXCloud - Empowering Brands through Consumer Knowledge & Collaboration
MRXCloud - Empowering Brands through Consumer Knowledge & Collaboration
 
STRATEGY & SUCCESS WITH MICROSOFT 365: Practical Tools & Techniques For Strat...
STRATEGY & SUCCESS WITH MICROSOFT 365: Practical Tools & Techniques For Strat...STRATEGY & SUCCESS WITH MICROSOFT 365: Practical Tools & Techniques For Strat...
STRATEGY & SUCCESS WITH MICROSOFT 365: Practical Tools & Techniques For Strat...
 

More from MarTech Conference

MarTech Conference 2019 Marketoonist Caption Contest
MarTech Conference 2019 Marketoonist Caption ContestMarTech Conference 2019 Marketoonist Caption Contest
MarTech Conference 2019 Marketoonist Caption ContestMarTech Conference
 
2019 Stackie Awards from MarTech Conference West in San Jose
2019 Stackie Awards from MarTech Conference West in San Jose2019 Stackie Awards from MarTech Conference West in San Jose
2019 Stackie Awards from MarTech Conference West in San JoseMarTech Conference
 
MarTech SlideShare Annoucement
MarTech SlideShare AnnoucementMarTech SlideShare Annoucement
MarTech SlideShare AnnoucementMarTech Conference
 
MarTech Cartoon Caption Contest (Top 10) By Tom Fishburne
MarTech Cartoon Caption Contest (Top 10) By Tom FishburneMarTech Cartoon Caption Contest (Top 10) By Tom Fishburne
MarTech Cartoon Caption Contest (Top 10) By Tom FishburneMarTech Conference
 
2017 Stackie & Hackie Awards competition at The MarTech Conference
2017 Stackie & Hackie Awards competition at The MarTech Conference2017 Stackie & Hackie Awards competition at The MarTech Conference
2017 Stackie & Hackie Awards competition at The MarTech ConferenceMarTech Conference
 
CX Appeal: Technology to Keep Your Customers Coming Back for More By Gerry Mu...
CX Appeal: Technology to Keep Your Customers Coming Back for More By Gerry Mu...CX Appeal: Technology to Keep Your Customers Coming Back for More By Gerry Mu...
CX Appeal: Technology to Keep Your Customers Coming Back for More By Gerry Mu...MarTech Conference
 
Growing Beyond the Conversion Optimization Essentials By Harper Grubbs and Ch...
Growing Beyond the Conversion Optimization Essentials By Harper Grubbs and Ch...Growing Beyond the Conversion Optimization Essentials By Harper Grubbs and Ch...
Growing Beyond the Conversion Optimization Essentials By Harper Grubbs and Ch...MarTech Conference
 
5 Steps to Operationalize Your Customer Journey By Michael Feaster and Isaac ...
5 Steps to Operationalize Your Customer Journey By Michael Feaster and Isaac ...5 Steps to Operationalize Your Customer Journey By Michael Feaster and Isaac ...
5 Steps to Operationalize Your Customer Journey By Michael Feaster and Isaac ...MarTech Conference
 
The MarTech Conference 2016 Stackies Awards
The MarTech Conference 2016 Stackies AwardsThe MarTech Conference 2016 Stackies Awards
The MarTech Conference 2016 Stackies AwardsMarTech Conference
 
How Smart Products Transform Brand Relationships, Business Operations and Ser...
How Smart Products Transform Brand Relationships, Business Operations and Ser...How Smart Products Transform Brand Relationships, Business Operations and Ser...
How Smart Products Transform Brand Relationships, Business Operations and Ser...MarTech Conference
 
A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...
A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...
A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...MarTech Conference
 
eBay's Journey to Delivering Omnichannel Inspiration at Global Scale: 5 Learn...
eBay's Journey to Delivering Omnichannel Inspiration at Global Scale: 5 Learn...eBay's Journey to Delivering Omnichannel Inspiration at Global Scale: 5 Learn...
eBay's Journey to Delivering Omnichannel Inspiration at Global Scale: 5 Learn...MarTech Conference
 
Journey to Fully Integrated Digital Marketing By Gijs van Kersen
Journey to Fully Integrated Digital Marketing By Gijs van KersenJourney to Fully Integrated Digital Marketing By Gijs van Kersen
Journey to Fully Integrated Digital Marketing By Gijs van KersenMarTech Conference
 
The Evolving Role of Social Media Technology In Delivering Improved Results B...
The Evolving Role of Social Media Technology In Delivering Improved Results B...The Evolving Role of Social Media Technology In Delivering Improved Results B...
The Evolving Role of Social Media Technology In Delivering Improved Results B...MarTech Conference
 
The MarTech Cocktail: Selecting and Implementing the Right Technology for you...
The MarTech Cocktail: Selecting and Implementing the Right Technology for you...The MarTech Cocktail: Selecting and Implementing the Right Technology for you...
The MarTech Cocktail: Selecting and Implementing the Right Technology for you...MarTech Conference
 
Innovation in Action: 5 Lessons From Monty's Magical Toy Machine
Innovation in Action: 5 Lessons From Monty's Magical Toy MachineInnovation in Action: 5 Lessons From Monty's Magical Toy Machine
Innovation in Action: 5 Lessons From Monty's Magical Toy MachineMarTech Conference
 
The Human Side of Data By Colin Strong
The Human Side of Data By Colin StrongThe Human Side of Data By Colin Strong
The Human Side of Data By Colin StrongMarTech Conference
 
Smart Homes and Marketing Technologies By Thomas Burkle
Smart Homes and Marketing Technologies By Thomas BurkleSmart Homes and Marketing Technologies By Thomas Burkle
Smart Homes and Marketing Technologies By Thomas BurkleMarTech Conference
 
The Road to Successful Marketing Operations By Diederik Martens
The Road to Successful Marketing Operations By Diederik MartensThe Road to Successful Marketing Operations By Diederik Martens
The Road to Successful Marketing Operations By Diederik MartensMarTech Conference
 
The Digital Native Organisation By Neil Perkin
The Digital Native Organisation By Neil PerkinThe Digital Native Organisation By Neil Perkin
The Digital Native Organisation By Neil PerkinMarTech Conference
 

More from MarTech Conference (20)

MarTech Conference 2019 Marketoonist Caption Contest
MarTech Conference 2019 Marketoonist Caption ContestMarTech Conference 2019 Marketoonist Caption Contest
MarTech Conference 2019 Marketoonist Caption Contest
 
2019 Stackie Awards from MarTech Conference West in San Jose
2019 Stackie Awards from MarTech Conference West in San Jose2019 Stackie Awards from MarTech Conference West in San Jose
2019 Stackie Awards from MarTech Conference West in San Jose
 
MarTech SlideShare Annoucement
MarTech SlideShare AnnoucementMarTech SlideShare Annoucement
MarTech SlideShare Annoucement
 
MarTech Cartoon Caption Contest (Top 10) By Tom Fishburne
MarTech Cartoon Caption Contest (Top 10) By Tom FishburneMarTech Cartoon Caption Contest (Top 10) By Tom Fishburne
MarTech Cartoon Caption Contest (Top 10) By Tom Fishburne
 
2017 Stackie & Hackie Awards competition at The MarTech Conference
2017 Stackie & Hackie Awards competition at The MarTech Conference2017 Stackie & Hackie Awards competition at The MarTech Conference
2017 Stackie & Hackie Awards competition at The MarTech Conference
 
CX Appeal: Technology to Keep Your Customers Coming Back for More By Gerry Mu...
CX Appeal: Technology to Keep Your Customers Coming Back for More By Gerry Mu...CX Appeal: Technology to Keep Your Customers Coming Back for More By Gerry Mu...
CX Appeal: Technology to Keep Your Customers Coming Back for More By Gerry Mu...
 
Growing Beyond the Conversion Optimization Essentials By Harper Grubbs and Ch...
Growing Beyond the Conversion Optimization Essentials By Harper Grubbs and Ch...Growing Beyond the Conversion Optimization Essentials By Harper Grubbs and Ch...
Growing Beyond the Conversion Optimization Essentials By Harper Grubbs and Ch...
 
5 Steps to Operationalize Your Customer Journey By Michael Feaster and Isaac ...
5 Steps to Operationalize Your Customer Journey By Michael Feaster and Isaac ...5 Steps to Operationalize Your Customer Journey By Michael Feaster and Isaac ...
5 Steps to Operationalize Your Customer Journey By Michael Feaster and Isaac ...
 
The MarTech Conference 2016 Stackies Awards
The MarTech Conference 2016 Stackies AwardsThe MarTech Conference 2016 Stackies Awards
The MarTech Conference 2016 Stackies Awards
 
How Smart Products Transform Brand Relationships, Business Operations and Ser...
How Smart Products Transform Brand Relationships, Business Operations and Ser...How Smart Products Transform Brand Relationships, Business Operations and Ser...
How Smart Products Transform Brand Relationships, Business Operations and Ser...
 
A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...
A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...
A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...
 
eBay's Journey to Delivering Omnichannel Inspiration at Global Scale: 5 Learn...
eBay's Journey to Delivering Omnichannel Inspiration at Global Scale: 5 Learn...eBay's Journey to Delivering Omnichannel Inspiration at Global Scale: 5 Learn...
eBay's Journey to Delivering Omnichannel Inspiration at Global Scale: 5 Learn...
 
Journey to Fully Integrated Digital Marketing By Gijs van Kersen
Journey to Fully Integrated Digital Marketing By Gijs van KersenJourney to Fully Integrated Digital Marketing By Gijs van Kersen
Journey to Fully Integrated Digital Marketing By Gijs van Kersen
 
The Evolving Role of Social Media Technology In Delivering Improved Results B...
The Evolving Role of Social Media Technology In Delivering Improved Results B...The Evolving Role of Social Media Technology In Delivering Improved Results B...
The Evolving Role of Social Media Technology In Delivering Improved Results B...
 
The MarTech Cocktail: Selecting and Implementing the Right Technology for you...
The MarTech Cocktail: Selecting and Implementing the Right Technology for you...The MarTech Cocktail: Selecting and Implementing the Right Technology for you...
The MarTech Cocktail: Selecting and Implementing the Right Technology for you...
 
Innovation in Action: 5 Lessons From Monty's Magical Toy Machine
Innovation in Action: 5 Lessons From Monty's Magical Toy MachineInnovation in Action: 5 Lessons From Monty's Magical Toy Machine
Innovation in Action: 5 Lessons From Monty's Magical Toy Machine
 
The Human Side of Data By Colin Strong
The Human Side of Data By Colin StrongThe Human Side of Data By Colin Strong
The Human Side of Data By Colin Strong
 
Smart Homes and Marketing Technologies By Thomas Burkle
Smart Homes and Marketing Technologies By Thomas BurkleSmart Homes and Marketing Technologies By Thomas Burkle
Smart Homes and Marketing Technologies By Thomas Burkle
 
The Road to Successful Marketing Operations By Diederik Martens
The Road to Successful Marketing Operations By Diederik MartensThe Road to Successful Marketing Operations By Diederik Martens
The Road to Successful Marketing Operations By Diederik Martens
 
The Digital Native Organisation By Neil Perkin
The Digital Native Organisation By Neil PerkinThe Digital Native Organisation By Neil Perkin
The Digital Native Organisation By Neil Perkin
 

Recently uploaded

SEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouSEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouMarianna Nakou
 
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...Ajinkya Pawar
 
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!""TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"Theoda Metcalf
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Yabhishekb63
 
Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Resultspratikpriyadarshi222
 
india's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxindia's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxpaperboattechsolutio
 
How to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfHow to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfBanyanbrain
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...SoftrickSolutions
 
Belgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office EventBelgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office Eventivanrazine1
 
Human vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfHuman vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfDawn Anderson MSc DigM
 
How to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotHow to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotDimosMichailidis1
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO PredictionsSearch Engine Journal
 
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHWHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHSara Moccand-Sayegh
 
Understanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxUnderstanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxelizabethella096
 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfoliogfrank8020
 
Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.VWO
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Jomer Gregorio
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .pptbharathithangavelu
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energyquruxshamso21
 

Recently uploaded (20)

SEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouSEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna Nakou
 
Reliv Opportunity Slides US
Reliv Opportunity Slides USReliv Opportunity Slides US
Reliv Opportunity Slides US
 
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
 
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!""TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
 
Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Results
 
india's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxindia's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptx
 
How to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfHow to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdf
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...
 
Belgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office EventBelgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office Event
 
Human vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfHuman vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdf
 
How to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotHow to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpot
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions
 
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHWHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
 
Understanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxUnderstanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptx
 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio
 
Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .ppt
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energy
 

The Marketing Technology Myth - Connecting Systems and Experiences