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Leaps of Imagination: Creativity in a
Data and Process Driven World
Gerry Murray
IDC CMO Advisory
gmurray@idc.com
@murray_gerry
The ingenious use of tech and data to create new
forms of storytelling and captivating audiences
2
Data & AnalyticsTechnology Creativity
Vectors of innovation
3
Return
Time
Analytics
Technology
Leaps of Imagination - Creativity in a Data and Process Driven World
<video>
$33,522.25
$25,343.25 $12.310.25 $9,345.25 $8,523.50
<video>
The Art of ReframingBest
Best Worst
The Art of ReframingBest
The 5 practices for creative modern marketers
10
1. Question Convention
11
2. Synthesize Perspectives
γεια σας
您好
‫שלום‬
hola
cześć
hello
3. Creative Constraints
4. Think outside the toolbox
Live event
TV
Painting
Social
Mobile
Virtual reality
Internet of Things
Edibles?Wearables
5. Cadence and context
6. Naming (bonus!)
you named me
WHAT!?
Make Moon Shots
Standard Operating Procedure
17
Gerry Murray
IDC CMO Advisory
gmurray@idc.com
18

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