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Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta

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From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Growing Business with Marketing Technology: From Operations to Innovation. PRESENTATION: Growing Business with …

From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Growing Business with Marketing Technology: From Operations to Innovation. PRESENTATION: Growing Business with Marketing Technology: From Operations to Innovation - Given by Mayur Gupta, @inspiremartech - Global Head of Marketing Technology & Operations, Kimberly-Clark. #MARTECH

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  • 1. GROWING BUSINESS WITH MARKETING TECHNOLOGY, FROM OPERATIONS TO I N N O V A T I O N @inspiremartech MAYUR GUPTA, GLOBAL HEAD MARETING TECHNOLOGY, KIMBERLY CLARK
  • 2.  MY DAUGHTER  MOBILE SHOPPER  3 YEARS  MONTESSORI SCHOOL  FAVORITE GADGET – iPhone  FAVORITE APP - GILT WORLD WE LIVE IN
  • 3. We don’t believe in digital marketing, we believe in ‘Marketing in a Digital World’ Clive Sirkin, CMO of Kimberly Clark
  • 4. “TECHNOLOGY IS AN ENABLER”
  • 5. “TECHNOLOGY IS A MEANS TO AN END”
  • 6. INDUSTRIAL REVOLUTION, 1771
  • 7. PICTURE OF STEAM ENGINE STEAM AND RAILWAYS, 1829
  • 8. STEEL, ELECTRICITY & ENGINEERING, 1875
  • 9. BELL’S TELEPHONE, 1876
  • 10. THE WRIGHT BROTHERS, 1903
  • 11. 1955
  • 12. MOON LANDING, 1969
  • 13. 19361910 1983 20001970’s EVOLUTION OF PCs & MACs
  • 14. DEVICE REVOLUTION
  • 15. DEVICE REVOLUTION CONSUMER MOVING FASTER THAN MARKETERS
  • 16. AND IN FULL CONTROL
  • 17. TECHNOLOGY INFOGRAPHIC
  • 18. SOCIO-ECONOMIC PARADIGM SHIFTS & THE GREAT SURGES -BY CARLOTA PEREZ
  • 19. RAISING KIDS IN A DIGITAL WORLD
  • 20. IS TECHNOLOGY still JUSTAN ENABLER
  • 21. INSPIRING CREATIVITY?
  • 22. CREATING NEW BUSINESS MODELS
  • 23. CREATING NEW CHANNELS
  • 24. TECHNOLOGY IS THE NEW EXPERIENCE
  • 25. TECHNOLOGY IS DRIVING INNOVATION
  • 26. WHAT’S UNDERNEATH
  • 27. THE SHIFT FROM OPERATIONS TO INNOVATION
  • 28. MOST BRANDS
  • 29. BUT THE RACE IS ON
  • 30. MARKETING INNOVATION LAB MODELS HEADQUARTE RS OUTPOST HQ VIRTUAL O/P VIRTUAL ACCELERATO R
  • 31. MARKETING INNOVATION FOCUS AREAS THE CHANNEL THE PROMISE THE PRODUC T THE PRODUCT INTERNET OF THINGS, WEARABLE, DATA THE CHANNEL NEW BUSINESS MODELS & CHANNELS THE PROMISE CONSUMER EXPERIENCES & MEDIA
  • 32. MINDSET & CULTURAL SHIFT
  • 33. #DONTKILLTHEBUTTERFLY 1
  • 34. FIRE VIDEO
  • 35. #BECONSUMEROBSESSED 2
  • 36. WHAT PROBLEM ARE YOU SOLVING
  • 37. #BECURIOUS 3
  • 38. SOMEONE DID
  • 39. #MOVINGFWDISLESSRISKY 4
  • 40. WHERE IS THE RISK?
  • 41. #CELEBRATEFAILURE 5
  • 42. “I have not FAILED, I have just found 10,000 ways that won’t work.” -Thomas Elva Edison
  • 43. #CONNECTTHEDOTS 6
  • 44. ALL ABOUT CONNECTING THE DOTS
  • 45. #BECOMEPISHAPED 7
  • 46. $ #DATAANALYST #FINANCE 0110 #TECHNOLOGIS T #MARKETER #CREATIVE #CHANGEAGENT #BRANDSTRATEG Y % % #STORYTELLER
  • 47. #KEEPITSIMPLE
  • 48. THANK YOU T: @inspiremartech in: @inspiremartech B: www.inspiremartech.com