Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
 

Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta

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From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Growing Business with Marketing Technology: From Operations to Innovation. PRESENTATION: Growing Business with ...

From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Growing Business with Marketing Technology: From Operations to Innovation. PRESENTATION: Growing Business with Marketing Technology: From Operations to Innovation - Given by Mayur Gupta, @inspiremartech - Global Head of Marketing Technology & Operations, Kimberly-Clark. #MARTECH

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Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta Presentation Transcript

  • GROWING BUSINESS WITH MARKETING TECHNOLOGY, FROM OPERATIONS TO I N N O V A T I O N @inspiremartech MAYUR GUPTA, GLOBAL HEAD MARETING TECHNOLOGY, KIMBERLY CLARK
  •  MY DAUGHTER  MOBILE SHOPPER  3 YEARS  MONTESSORI SCHOOL  FAVORITE GADGET – iPhone  FAVORITE APP - GILT WORLD WE LIVE IN
  • We don’t believe in digital marketing, we believe in ‘Marketing in a Digital World’ Clive Sirkin, CMO of Kimberly Clark
  • “TECHNOLOGY IS AN ENABLER”
  • “TECHNOLOGY IS A MEANS TO AN END”
  • INDUSTRIAL REVOLUTION, 1771
  • PICTURE OF STEAM ENGINE STEAM AND RAILWAYS, 1829
  • STEEL, ELECTRICITY & ENGINEERING, 1875
  • BELL’S TELEPHONE, 1876
  • THE WRIGHT BROTHERS, 1903
  • 1955
  • MOON LANDING, 1969
  • 19361910 1983 20001970’s EVOLUTION OF PCs & MACs
  • DEVICE REVOLUTION
  • DEVICE REVOLUTION CONSUMER MOVING FASTER THAN MARKETERS
  • AND IN FULL CONTROL
  • TECHNOLOGY INFOGRAPHIC
  • SOCIO-ECONOMIC PARADIGM SHIFTS & THE GREAT SURGES -BY CARLOTA PEREZ
  • RAISING KIDS IN A DIGITAL WORLD
  • IS TECHNOLOGY still JUSTAN ENABLER
  • INSPIRING CREATIVITY?
  • CREATING NEW BUSINESS MODELS
  • CREATING NEW CHANNELS
  • TECHNOLOGY IS THE NEW EXPERIENCE
  • TECHNOLOGY IS DRIVING INNOVATION
  • WHAT’S UNDERNEATH
  • THE SHIFT FROM OPERATIONS TO INNOVATION
  • MOST BRANDS
  • BUT THE RACE IS ON
  • MARKETING INNOVATION LAB MODELS HEADQUARTE RS OUTPOST HQ VIRTUAL O/P VIRTUAL ACCELERATO R
  • MARKETING INNOVATION FOCUS AREAS THE CHANNEL THE PROMISE THE PRODUC T THE PRODUCT INTERNET OF THINGS, WEARABLE, DATA THE CHANNEL NEW BUSINESS MODELS & CHANNELS THE PROMISE CONSUMER EXPERIENCES & MEDIA
  • MINDSET & CULTURAL SHIFT
  • #DONTKILLTHEBUTTERFLY 1
  • FIRE VIDEO
  • #BECONSUMEROBSESSED 2
  • WHAT PROBLEM ARE YOU SOLVING
  • #BECURIOUS 3
  • SOMEONE DID
  • #MOVINGFWDISLESSRISKY 4
  • WHERE IS THE RISK?
  • #CELEBRATEFAILURE 5
  • “I have not FAILED, I have just found 10,000 ways that won’t work.” -Thomas Elva Edison
  • #CONNECTTHEDOTS 6
  • ALL ABOUT CONNECTING THE DOTS
  • #BECOMEPISHAPED 7
  • $ #DATAANALYST #FINANCE 0110 #TECHNOLOGIS T #MARKETER #CREATIVE #CHANGEAGENT #BRANDSTRATEG Y % % #STORYTELLER
  • #KEEPITSIMPLE
  • THANK YOU T: @inspiremartech in: @inspiremartech B: www.inspiremartech.com