We don’t believe in
digital marketing,
we believe in
‘Marketing in a
Digital World’
Clive Sirkin, CMO of Kimberly Clark
“TECHNOLOGY IS AN ENABLER”
“TECHNOLOGY IS A MEANS TO AN
END”
INDUSTRIAL REVOLUTION, 1771
PICTURE OF STEAM ENGINE
STEAM AND RAILWAYS, 1829
STEEL, ELECTRICITY & ENGINEERING, 1875
BELL’S TELEPHONE, 1876
THE WRIGHT BROTHERS, 1903
1955
MOON LANDING, 1969
19361910 1983 20001970’s
EVOLUTION OF PCs & MACs
DEVICE REVOLUTION
DEVICE REVOLUTION
CONSUMER MOVING FASTER THAN MARKETERS
AND IN FULL CONTROL
TECHNOLOGY INFOGRAPHIC
SOCIO-ECONOMIC PARADIGM SHIFTS
&
THE GREAT SURGES
-BY CARLOTA PEREZ
RAISING KIDS IN A DIGITAL WORLD
IS TECHNOLOGY still JUSTAN
ENABLER
INSPIRING CREATIVITY?
CREATING NEW BUSINESS
MODELS
CREATING NEW CHANNELS
TECHNOLOGY IS THE NEW
EXPERIENCE
TECHNOLOGY IS DRIVING
INNOVATION
WHAT’S
UNDERNEATH
THE SHIFT
FROM OPERATIONS TO INNOVATION
MOST BRANDS
BUT THE RACE IS
ON
MARKETING INNOVATION LAB
MODELS
HEADQUARTE
RS
OUTPOST HQ VIRTUAL O/P VIRTUAL
ACCELERATO
R
MARKETING INNOVATION FOCUS
AREAS
THE
CHANNEL
THE
PROMISE
THE
PRODUC
T THE PRODUCT
INTERNET OF THINGS, WEARABLE,
DATA
THE C...
MINDSET & CULTURAL SHIFT
#DONTKILLTHEBUTTERFLY
1
FIRE VIDEO
#BECONSUMEROBSESSED
2
WHAT PROBLEM ARE YOU
SOLVING
#BECURIOUS
3
SOMEONE DID
#MOVINGFWDISLESSRISKY
4
WHERE IS THE RISK?
#CELEBRATEFAILURE
5
“I have not FAILED,
I have just found 10,000 ways
that won’t work.”
-Thomas Elva Edison
#CONNECTTHEDOTS
6
ALL ABOUT CONNECTING THE DOTS
#BECOMEPISHAPED
7
$
#DATAANALYST
#FINANCE
0110 #TECHNOLOGIS
T
#MARKETER
#CREATIVE
#CHANGEAGENT
#BRANDSTRATEG
Y
% %
#STORYTELLER
#KEEPITSIMPLE
THANK YOU
T: @inspiremartech
in: @inspiremartech
B: www.inspiremartech.com
VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta
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VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta

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VIDEO + Slideshow From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Growing Business with Marketing Technology: From Operations to Innovation. PRESENTATION: Growing Business with Marketing Technology: From Operations to Innovation - Given by Mayur Gupta, @inspiremartech - Global Head of Marketing Technology & Operations, Kimberly-Clark. #MARTECH

Published in: Marketing

Transcript of "VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta"

  1. 1. GROWING BUSINESS WITH MARKETING TECHNOLOGY, FROM OPERATIONS TO I N N O V A T I O N @inspiremartech MAYUR GUPTA, GLOBAL HEAD MARETING TECHNOLOGY, KIMBERLY CLARK
  2. 2.  MY DAUGHTER  MOBILE SHOPPER  3 YEARS  MONTESSORI SCHOOL  FAVORITE GADGET – iPhone  FAVORITE APP - GILT WORLD WE LIVE IN
  3. 3. We don’t believe in digital marketing, we believe in ‘Marketing in a Digital World’ Clive Sirkin, CMO of Kimberly Clark
  4. 4. “TECHNOLOGY IS AN ENABLER”
  5. 5. “TECHNOLOGY IS A MEANS TO AN END”
  6. 6. INDUSTRIAL REVOLUTION, 1771
  7. 7. PICTURE OF STEAM ENGINE STEAM AND RAILWAYS, 1829
  8. 8. STEEL, ELECTRICITY & ENGINEERING, 1875
  9. 9. BELL’S TELEPHONE, 1876
  10. 10. THE WRIGHT BROTHERS, 1903
  11. 11. 1955
  12. 12. MOON LANDING, 1969
  13. 13. 19361910 1983 20001970’s EVOLUTION OF PCs & MACs
  14. 14. DEVICE REVOLUTION
  15. 15. DEVICE REVOLUTION CONSUMER MOVING FASTER THAN MARKETERS
  16. 16. AND IN FULL CONTROL
  17. 17. TECHNOLOGY INFOGRAPHIC
  18. 18. SOCIO-ECONOMIC PARADIGM SHIFTS & THE GREAT SURGES -BY CARLOTA PEREZ
  19. 19. RAISING KIDS IN A DIGITAL WORLD
  20. 20. IS TECHNOLOGY still JUSTAN ENABLER
  21. 21. INSPIRING CREATIVITY?
  22. 22. CREATING NEW BUSINESS MODELS
  23. 23. CREATING NEW CHANNELS
  24. 24. TECHNOLOGY IS THE NEW EXPERIENCE
  25. 25. TECHNOLOGY IS DRIVING INNOVATION
  26. 26. WHAT’S UNDERNEATH
  27. 27. THE SHIFT FROM OPERATIONS TO INNOVATION
  28. 28. MOST BRANDS
  29. 29. BUT THE RACE IS ON
  30. 30. MARKETING INNOVATION LAB MODELS HEADQUARTE RS OUTPOST HQ VIRTUAL O/P VIRTUAL ACCELERATO R
  31. 31. MARKETING INNOVATION FOCUS AREAS THE CHANNEL THE PROMISE THE PRODUC T THE PRODUCT INTERNET OF THINGS, WEARABLE, DATA THE CHANNEL NEW BUSINESS MODELS & CHANNELS THE PROMISE CONSUMER EXPERIENCES & MEDIA
  32. 32. MINDSET & CULTURAL SHIFT
  33. 33. #DONTKILLTHEBUTTERFLY 1
  34. 34. FIRE VIDEO
  35. 35. #BECONSUMEROBSESSED 2
  36. 36. WHAT PROBLEM ARE YOU SOLVING
  37. 37. #BECURIOUS 3
  38. 38. SOMEONE DID
  39. 39. #MOVINGFWDISLESSRISKY 4
  40. 40. WHERE IS THE RISK?
  41. 41. #CELEBRATEFAILURE 5
  42. 42. “I have not FAILED, I have just found 10,000 ways that won’t work.” -Thomas Elva Edison
  43. 43. #CONNECTTHEDOTS 6
  44. 44. ALL ABOUT CONNECTING THE DOTS
  45. 45. #BECOMEPISHAPED 7
  46. 46. $ #DATAANALYST #FINANCE 0110 #TECHNOLOGIS T #MARKETER #CREATIVE #CHANGEAGENT #BRANDSTRATEG Y % % #STORYTELLER
  47. 47. #KEEPITSIMPLE
  48. 48. THANK YOU T: @inspiremartech in: @inspiremartech B: www.inspiremartech.com

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