VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta

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VIDEO + Slideshow From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Growing Business with Marketing Technology: From Operations to Innovation. PRESENTATION: Growing Business with Marketing Technology: From Operations to Innovation - Given by Mayur Gupta, @inspiremartech - Global Head of Marketing Technology & Operations, Kimberly-Clark. #MARTECH

Published in: Marketing

VIDEO: Growing Business With Marketing Technology From Operations To Innovation By Mayur Gupta

  1. GROWING BUSINESS WITH MARKETING TECHNOLOGY, FROM OPERATIONS TO I N N O V A T I O N @inspiremartech MAYUR GUPTA, GLOBAL HEAD MARETING TECHNOLOGY, KIMBERLY CLARK
  2.  MY DAUGHTER  MOBILE SHOPPER  3 YEARS  MONTESSORI SCHOOL  FAVORITE GADGET – iPhone  FAVORITE APP - GILT WORLD WE LIVE IN
  3. We don’t believe in digital marketing, we believe in ‘Marketing in a Digital World’ Clive Sirkin, CMO of Kimberly Clark
  4. “TECHNOLOGY IS AN ENABLER”
  5. “TECHNOLOGY IS A MEANS TO AN END”
  6. INDUSTRIAL REVOLUTION, 1771
  7. PICTURE OF STEAM ENGINE STEAM AND RAILWAYS, 1829
  8. STEEL, ELECTRICITY & ENGINEERING, 1875
  9. BELL’S TELEPHONE, 1876
  10. THE WRIGHT BROTHERS, 1903
  11. 1955
  12. MOON LANDING, 1969
  13. 19361910 1983 20001970’s EVOLUTION OF PCs & MACs
  14. DEVICE REVOLUTION
  15. DEVICE REVOLUTION CONSUMER MOVING FASTER THAN MARKETERS
  16. AND IN FULL CONTROL
  17. TECHNOLOGY INFOGRAPHIC
  18. SOCIO-ECONOMIC PARADIGM SHIFTS & THE GREAT SURGES -BY CARLOTA PEREZ
  19. RAISING KIDS IN A DIGITAL WORLD
  20. IS TECHNOLOGY still JUSTAN ENABLER
  21. INSPIRING CREATIVITY?
  22. CREATING NEW BUSINESS MODELS
  23. CREATING NEW CHANNELS
  24. TECHNOLOGY IS THE NEW EXPERIENCE
  25. TECHNOLOGY IS DRIVING INNOVATION
  26. WHAT’S UNDERNEATH
  27. THE SHIFT FROM OPERATIONS TO INNOVATION
  28. MOST BRANDS
  29. BUT THE RACE IS ON
  30. MARKETING INNOVATION LAB MODELS HEADQUARTE RS OUTPOST HQ VIRTUAL O/P VIRTUAL ACCELERATO R
  31. MARKETING INNOVATION FOCUS AREAS THE CHANNEL THE PROMISE THE PRODUC T THE PRODUCT INTERNET OF THINGS, WEARABLE, DATA THE CHANNEL NEW BUSINESS MODELS & CHANNELS THE PROMISE CONSUMER EXPERIENCES & MEDIA
  32. MINDSET & CULTURAL SHIFT
  33. #DONTKILLTHEBUTTERFLY 1
  34. FIRE VIDEO
  35. #BECONSUMEROBSESSED 2
  36. WHAT PROBLEM ARE YOU SOLVING
  37. #BECURIOUS 3
  38. SOMEONE DID
  39. #MOVINGFWDISLESSRISKY 4
  40. WHERE IS THE RISK?
  41. #CELEBRATEFAILURE 5
  42. “I have not FAILED, I have just found 10,000 ways that won’t work.” -Thomas Elva Edison
  43. #CONNECTTHEDOTS 6
  44. ALL ABOUT CONNECTING THE DOTS
  45. #BECOMEPISHAPED 7
  46. $ #DATAANALYST #FINANCE 0110 #TECHNOLOGIS T #MARKETER #CREATIVE #CHANGEAGENT #BRANDSTRATEG Y % % #STORYTELLER
  47. #KEEPITSIMPLE
  48. THANK YOU T: @inspiremartech in: @inspiremartech B: www.inspiremartech.com

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