Step 1 Informa(on about academic, academics administra(ve, and informa(on alumni accomplishments and events is ﬂowing admin. informa(on throughout the university. alumni informa(on
Notes: Mine internal e-‐mail traﬃc for informa(on on events, ac(vi(es, accomplishments, upcoming speakers, performances, etc. Look for informa(on that can be turned into stories.
Step 2 gather selected Writers news informa(on from alumni, stories academic, and administra(ve areas and news stories create news stories about the university. news stories
Notes: Build a student persona, conduct a content audit, determine the recrui(ng cycle, use keywords for SEO, create an editorial calendar, and post content that appeals to prospec(ve students and donors.
Step 3 Stories about campus events and news ac(vi(es are posted on stories the university’s web pages, e.g., home page, news stories newsroom page, and school and program landing pages. news stories
Notes: Fresh content helps SEO, recogni(on improves esprit de corps within the organiza(on, and conveys the impression that a lot is happening, which there is!
Step 4 Social Media plaOorms, e.g., Facebook, TwiQer, YouTube, and LinkedIn, and e-‐mail are used to share the news with others.
Notes: Frequent posts build and sustains interest, increases the possibility of someone sharing the news with others, and drives people to the university’s web site to learn more about what is going on. Source: marcomadvisor.com