University Newsroom

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How a "newsroom" can help generate fresh content for a university web site.

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University Newsroom

  1. 1. Step  1  Informa(on     about  academic,    academics   administra(ve,  and   informa(on   alumni  accomplishments   and  events  is  flowing   admin.   informa(on   throughout  the   university.   alumni   informa(on  
  2. 2.  Notes:     Mine  internal  e-­‐mail  traffic   for  informa(on  on  events,   ac(vi(es,  accomplishments,   upcoming  speakers,   performances,  etc.  Look  for   informa(on  that  can  be   turned  into  stories.    
  3. 3. Step  2       gather    selected   Writers news   informa(on  from  alumni,   stories   academic,  and   administra(ve  areas  and   news   stories   create  news  stories  about   the  university.   news   stories  
  4. 4.    Notes:       Build  a  student  persona,   conduct  a  content  audit,   determine  the  recrui(ng   cycle,  use  keywords  for  SEO,   create  an  editorial  calendar,   and  post  content  that   appeals  to  prospec(ve   students  and  donors.    
  5. 5. Step  3  Stories   about  campus  events  and   news   ac(vi(es  are  posted  on   stories   the  university’s  web   pages,  e.g.,  home  page,   news   stories   newsroom  page,  and   school  and  program   landing  pages.   news   stories  
  6. 6. Notes:         Fresh  content  helps  SEO,   recogni(on  improves  esprit   de  corps  within  the   organiza(on,  and  conveys   the  impression  that  a  lot  is   happening,  which  there  is!  
  7. 7. Step  4  Social  Media   plaOorms,  e.g.,   Facebook,  TwiQer,   YouTube,  and  LinkedIn,   and  e-­‐mail  are  used  to   share  the  news  with   others.  
  8. 8. Notes:     Frequent  posts  build  and   sustains  interest,  increases   the  possibility  of  someone   sharing  the  news  with  others,   and  drives  people  to  the   university’s  web  site  to  learn   more  about  what  is  going  on.   Source:  marcomadvisor.com  

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