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Businesses today are exhausting every avenue they can to get a leg up on the competition. Incredibly, a significant leg up may mean a difference of just milliseconds in terms of how fast your website loads and responds to your customers’ browsing activity. According to Harry Shum, a computer scientist and speed specialist at Microsoft, 250 milliseconds in additional latency is all it takes to lose a web visitor to your competition. That’s just over half the speed of a blink of an eye.
With a shocking increase in customers’ digital expectations, business owners are forced into streamlining and expediting the consumer online experience. Check out more statistics in our Time Is Money Infographic to see just how seriously the latency of your website can dramatically affect your bottom line.