Beat Yourself With The Benefits Stick Until you feel your Customers' Pain

by Many Hats Marketing on Dec 02, 2009

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A 5 minute presentation about why you need to tell your customers not about your features and not even about your benefits, but about what pain of theirs that you are going to solve.

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A 5 minute presentation about why you need to tell your customers not about your features and not even about your benefits, but about what pain of theirs that you are going to solve.

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Beat Yourself With The Benefits Stick Until you feel your Customers’ Pain — Webinar Transcript

Beat yourself with the Benefits Stick until you feel your Customers’ Pain
Carrie Requist

The Basic Question
What?

Feature
“a prominent part or characteristic”
The fundamentals of our businesses.
What we focus on day to day

Benefit
Customers don’t care what it does; they care what it does for THEM.
“to be useful or profitable to”

Benefit Stick
Beat the features out of your “What?”

Pain
“I answer the same customer questions over and over again.”
“I am wasting my time with this damn computer.”
“How am I going to get to work when my car is in the shop?”
“I don’t have time to make dinner.”

American Cancer Society

Official Sponsor of Birthdays
www.morebirthdays.com

Features/Benefits/Pains
Features – Prominent characteristics
Benefits – Useful or profitable
Pains – “I” statements

Many Hats Marketing
These slides and marketing messages template at my website:
www.manyhatsmarketing.com

Beat Yourself With The Benefits Stick Until you feel your Customers' Pain

by Many Hats Marketing on Dec 02, 2009

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Beat Yourself With The Benefits Stick Until you feel your Customers’ Pain — Webinar Transcript