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IMPETUS in the Department Stores
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IMPETUS in the Department Stores

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  • 1. DEPARTMENTSTORES
  • 2. SINCE 1990, IMPETUS PORTUGAL - TÊXTEIS, S.A. HASBEEN INVESTING IN DESIGN AND I&D, EMPLOYINGSKILLED PEOPLE AND USING ADEQUATE MATERIALS,CREATING THE BRAND IMPETUS.IMPETUS Portugal - Têxteis, S.A., is an dyeing, finishing, confection and logistics,industrial company devoted to the production permits the brand IMPETUS to enjoy strongand commercialization of underwear, competitive advantages, both in its capacityloungewear and beachwear. Founded in of developing new and innovative productsDecember 1973 with only 6 employees, is and in whatever refers to quality control.nowadays leader of a Group of 10 companies, IMPETUS activity is focused on middle/upper-4 of them being linked to production and the middle market share in western Europe andremaining being subsidiaries dealing with is distributed in 35 countries worldwide.the distribution within the main European IMPETUS target is the urban and cosmopolitemarkets. Since 1990, Impetus Portugal - sort of customer, demanding and determinedTêxteis, S.A. has been investing in Design in his/her preferences, concerned with his/and I&D, employing skilled people and her outlooks and quality of life. With IMPETUSusing adequate materials, creating the brand, Impetus Portugal - Têxteis, S.A.brand IMPETUS. The fact of being a vertical covers all the segments of men underwear,company, with its own design department, loungewear and beachwear.product development, jerseys weaving,
  • 3. COMPANY’S OWN BRANDSEUROPEAN CREATIVE GROUPThe nineties, among with the deep societytransformation, based the major jump of Impetusstrategy. Our position is in the core of the Europeancreative brands that in the last years reinvented theman’s underwear, turning it into fashion.The development of product allows us to be alwaysahead: each year we launch more than 800 referencesthat distinguish themselves by the style, search ofthe colour, development of materials and functionalproperties of the models. Nowadays, Impetus is inthe top 10 of the main European companies of fashionsegment. It’s also one of the companies that presents STYLISH VANGUARDa higher growth rates in the more competitive and Creations for the men who looks for a degree ofdemanding European markets in terms of design differentiation that exceeds the search for the perfectand quality, and is expanding with ambition in the functionality. Fashion in its better expression: creativity,new realities of the Russian and Chinese markets. research for the best materials, innovation in design.
  • 4. COMPANY’S LICENSED BRANDSEDEN PARKIn 2009 Impetus did an agreement to have thelicense of Eden Park, a French intimate fashion COUP DE COEURBrand. The Brand was founded in 1988 by Franck In 2009 Impetus acquired the worldwide licenceMesnel and Eric Blanc, and other former players of the French Brand Coup de Coeur (excluding theof rugby’s french team ’Racing Club’ and French’s USA), created in 1983 by the French duo of designerNational Team, winner of some editions of the 5 Alix de Riberolles and advertiser Jacques Loyer.Nations Championship, being inspired in this sport Coup de Coeur is a reference in intimate fashion forfor its high lines range. all family, with an irreverent and funny style.
  • 5. DISTRIBUTION MODEL IMPETUS SUBSIDIARIES MASTER AGENCIES IMPORTERS/DISTRIBUTORS · GREECE · IMPETUS II · GERMANY · RUSSIA· IMPETUS SPAIN · AUSTRIA · MEXICO· IMPETUS FRANCE · SWITZERLAND · CHINA · IMPETUS UK · ITALY · CANADA · CZECH REPUBLIC (···)
  • 6. DISTRIBUTION CHANNELS IMPETUS BRANDSDEPARTMENT STORES INDEPENDENT RETAIL OWN STORES
  • 7. SPAIN· Since 1997· Present in 96 Stores· 20 Branded Corners
  • 8. FRANCEGALERIES LAFAYETTE LE PRINTEMPS· Since 2005 · Since 2005· Present in 54 Stores · Present in 6 Stores· 17 Branded Corners · 3 Branded Corners (At “Printemps Haussman” with a 40 m2 corner)
  • 9. GREECENOTOS GALLERIES HONDOS CENTER ATTICA· Since 2009 · Since 2007 · Since 2010· Present in 6 Stores · Present in 17 Stores · Present in 1 Store· 1 Branded Corner · 7 Branded Corners · 1 Branded Cornerin Athens
  • 10. MEXICOLIVERPOOL EL PALACIO DE HIERRO· Since 2007 · Since 2007· Present in 16 Stores · Present in 10 Stores
  • 11. CHINA YOUYI SHOPPING CITYYANSHA PARKSON· Since 2002 · Since 2002· Present in 8 Stores · Present in 1 Store· 8 Branded Corners · 1 Branded Corner
  • 12. RELATIONSHIP MODEL DEPARTMENT STORESPORTUGAL SPAIN FRANCE GREECE MEXICO CHINA Attica Galeries Lafayette Palacio Yansha Hondos El Corte Inglés del Hierro Center Le Printemps Liverpool Parkson Notos GalleriesKEY ACCOUNT KEY ACCOUNT KEY ACCOUNT KEY ACCOUNT KEY ACCOUNT KEY ACCOUNT IMPETUS TEAM: · COMMUNICATION & IMAGE (Internal Design, Communication Specialists, PR Agencies, Advertising Support, ...) o · COMMERCIAL (Commercial and Administrative 360 Support) · PRODUCT MANAGEMENT (Fashion Designers, Product Analitics System) · INTEGRATED LOGISTICS (Within 48 hours direct to the Store Deliveries at UE; Quick Response; NOS Articles)

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