Product Development and Launch - a high level view for success

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A successful product launch needs to integrate technology, engineering, market trends, hardware, software, mechanical parts, logistics and more, into a package that customers are willing to pay for. Commercial success also requires early customer engagement and commitment.

These slides are intended to highlight key elements. They could be used as a template for team brainstorming for example.

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Product Development and Launch - a high level view for success

  1. 1. New Product Introduction – NPI Moving Product Ideas to Market TechRev LLC ideas.realized ™ 2/9/2014 Company Confidential and Copyright (C), 2014, TechRev LLC 1
  2. 2. Plan for Success - Globally Customer needs TechRev Deliverables - Strategy Consulting - Product Development - Business Development Business Needs - Sales, Market Share, Fulfillment Technology Needs - Software, Hardware, IP Product Needs Software, Hardware, Systems Tailored Business and Technology Solutions to improve - Revenue - Margin -Advanced Software -Semiconductors -Embedded Systems - Manufacturing Success 2/9/2014 Company Confidential and Copyright (C), 2014, TechRev LLC 2
  3. 3. Integrated Approach Front loaded customer demand Technology and Engineering Manufacturing and Logistics Successful Release 2/9/2014 Company Confidential and Copyright (C), 2014, TechRev LLC 3
  4. 4. Basics • Integrated hardware and software – Competitive strategy matters • Know the problem being solved – Be brutally honest with use cases • Know your market window – Map technology and market trends 2/9/2014 Company Confidential and Copyright (C), 2014, TechRev LLC 4
  5. 5. Developing a Product • Must have and nice to have – Key use cases fully thought out • Agile is the new Concurrent – We just make more changes • Still a good idea to have a plan 2/9/2014 Company Confidential and Copyright (C), 2014, TechRev LLC 5
  6. 6. Do you need Tech or Eng? • Technology – – – – 2/9/2014 • Engineering Proof of Concept Cutting Edge Research teams Hard to schedule – Understood, repeatable and reliable – Takes work to get done – Can be scheduled Company Confidential and Copyright (C), 2014, TechRev LLC 6
  7. 7. Got Customers? • Business Development – When you need the first set of customers – When new market segments are being opened 2/9/2014 • Sales – When you need to scale – Quota driven Company Confidential and Copyright (C), 2014, TechRev LLC 7
  8. 8. Building a Product • Design flows produce information • The factory uses this information to build your product and put the right software in it • Make sure you understand the data chain and address the needs of all participants from concept to sourcing to repair and recycle 2/9/2014 Company Confidential and Copyright (C), 2014, TechRev LLC 8
  9. 9. Just Get it Built! • Where you build matters – Supply chain risks include fake parts – Tier-1 manufacturers like and need big deals • Offshore and local supplier combinations can be powerful and successful • Longer supply chains – Reduce market responsiveness – Have more cash stuck in inventory (its yours when it leaves the factory, even if its on a ship) 2/9/2014 Company Confidential and Copyright (C), 2014, TechRev LLC 9
  10. 10. LifeCycle Planning • Consumer and 3 month life? • Or Embedded with a 15 year life? • Lifecycle drives a lot – Software architecture – the developers could be retired while the product is still being maintained – Sourcing plans, build audits and field repair – Pricing and warranties 2/9/2014 Company Confidential and Copyright (C), 2014, TechRev LLC 10
  11. 11. Physical Products • Regulations – Safety, emissions • Logistics – Volume/ mix driven – Build/sell locations • Logistics, reverse logistics • Market standards – Customer expectations – Packaging, service plans and related channels 2/9/2014 Company Confidential and Copyright (C), 2014, TechRev LLC 11
  12. 12. What we offer • • • • • • • • Market research Competitive strategy development Assessment of current status Project management Product design and delivery Regulatory test compliance Outbound and reverse logistics setup Business Development 2/9/2014 Company Confidential and Copyright (C), 2014, TechRev LLC 12
  13. 13. Contact How can we help you succeed? Email : info@techrevllc.com Phone : +1-844-TECHREV (+1-844-832-4738) 2/9/2014 Company Confidential and Copyright (C), 2014, TechRev LLC 13
  14. 14. A Sampling of TechRev enabled activity since 2007 - All challenging, across the globe … SAMPLE CASE STUDIES 2/9/2014 Company Confidential and Copyright (C), 2014, TechRev LLC 14
  15. 15. Image Processing (USA) • – • Fabless chip company, focused on image processing. Final outcome – Success metrics : – – • • Customers business : Repositioning of company away from commodity handset business, with matching customer base, at higher margins. Reduced cost of sales Client moved out of handset, and into surveillance, medical imaging and automotive vision systems • – – Improved core competence developed in company’s teams New customers in Korea, Japan, Italy, Taiwan, India and Germany Enabled additional expansion opportunities Process – – – 2/9/2014 Generated requirements based on market knowledge and available technology. Defined and drove development to delivery of a reference design platform – established internal competence and enabled customers Improved selling collateral, focused on achievable differentiation in low light + low noise and matched differentiation to customer segments Company Confidential and Copyright (C), 2014, TechRev LLC 15
  16. 16. Telecoms (India / Sweden) • – • Rural GSM and in-enterprise GSM/PBX. Success metrics : – – – • • Customers business : Get to market. Improve cost basis and improve reliability. Establish and improve relationship with internal teams in India and Sweden. Final outcome – – – First designs released on time, after detailed specification and design reviews. Successful PTS and NPI releases in process Improved working relationship with internal teams • – Executive team were primary contacts Increased access to world class EMS partners Process – Generated detailed NPI and EMS requirements based on market knowledge and available technology. • – – Helped define detailed design reviews. Improved production test processes • 2/9/2014 Reviewed facilities in Malaysia, Singapore, India, USA and Thailand Enabled development team to take ownership and improve even further Company Confidential and Copyright (C), 2014, TechRev LLC 16
  17. 17. Networking (Japan) • – Research and development of core technologies in systems and networking • • • – Technology related to high throughput, low latency PCI Express tunneling technology Technology transfer and productization agreement made with a fabless firm • • • – Transfer of lab technology into the market through technology transfer and commercialization • Outcome PCI Express tunneling technology across 10GE networks, for high speed, low latency interconnect. Targeted at datacenters and large scale computing Success metrics : – • • Customers business : JD Negotiations 3rd party licensing negotiations Updated FPGA boards produced, delivering 1.7GB/s with 900 ns end to end latency across the network Technology implemented to provide low latency DAS capability in a 2U rack • • Best of show at Storage Visions 2010 Product interest generated in multiple video storage firms in the US, and with a major IPTV systems maker in Japan Process – Studied the core innovation, mapped this to potential partners and applications • – 2/9/2014 Direct action taken to introduce the technology to potential customers – Defense, datacenters, storage Due-diligence and negotiations Company Confidential and Copyright (C), 2014, TechRev LLC 17

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