In this presentation, Mac McConnell will discuss how to successfully implement targeted lead nurturing processes in your organization. Drawing from his own experience as former head of Global Outbound Marketing at Sun Microsystems, he will guide you through building a step-by-step approach to ensure success. You will learn:
•How to create content and make it relevant to your
•What factors to consider when building your first
lead nurturing campaign.
•How to use lead scoring to segment your
•Common roadblocks you may encounter
throughout the process and how to avoid them.
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