Advanced Lead Nurturing Tactics with Ardath Albee
by Manticore Technology, Demand Generation Manager at Manticore Technology on Jan 12, 2010
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79% of Marketing Leads Never Become Qualified Leads. How can you Improve your Results? ...
79% of Marketing Leads Never Become Qualified Leads. How can you Improve your Results?
Join us for an exclusive webinar with Business Strategist and eMarketing Strategies for the Complex Sale author Ardath Albee. One key component for a successful nurturing program is the ability to enable leads to make faster progress through their buying process.
In this webinar, Albee will offer insight on how you can create nurturing programs that generate more sales-ready leads. You will learn:
Why pipeline momentum is the key to sales readiness.
How buying stages apply to lead progression.
What role marketing automation plays in building momentum.
Components necessary to create content that drives next steps.
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