Social Media Construction in Egypt Uprising

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Social Media Construction in Egypt Uprising

  1. 1.
  2. 2. Social Media Uprising Egypt<br />Investigating technologic discourses in Egyptian protests<br />
  3. 3. The Outline<br />Investigating technologic discourses in Egyptian protests<br />
  4. 4. Background:<br />Social Media. Progress Package<br />Background:<br />Media, Culture and Technological Discourse<br />
  5. 5. Background:<br />Social Media. Progress Package<br />Background:<br />Cultural Resonance. Media Agenda<br />Background:<br />Media, Culture and Technological Discourse<br />
  6. 6. Background:<br />Cultural Resonance. Media Agenda<br />Empirical Study:<br />Content analysis. Traditional vs. New Media<br />Background:<br />Media, Culture and Technological Discourse<br />Background:<br />Media, Culture and Technological Discourse<br />
  7. 7. Why?<br />Investigating technologic discourses in Egyptian protests<br />Addresses the role of citizens and their media channel in democracy<br />And how this role is constructed and elevated in traditional media<br />Exceptionally prominent in Egyptian uprising<br />
  8. 8. Research Questions<br />What technological discourses were used by the media in regard to the Egyptian uprising?<br />Was a difference between traditional and new media coverage present?<br />Why?<br />Investigating technologic discourses in Egyptian protests<br />Addresses the role of citizens and their media channel in democracy<br />And how this role is constructed and elevated in traditional media<br />Exceptionally prominent in Egyptian uprising<br />
  9. 9. Theory<br />Research Questions<br />What technological discourses were used by the media in regard to the Egyptian uprising?<br />Was a difference between traditional and new media coverage present?<br />Why?<br />Investigating technologic discourses in Egyptian protests<br />Addresses the role of citizens and their media channel in democracy<br />And how this role is constructed and elevated in traditional media<br />Exceptionally prominent in Egyptian uprising<br />
  10. 10. General Pattern <br />All-changing breakthrough<br />In technological discourse progress is common (Gamson, 1989)<br />Three approaches to relation of technology to society<br />Technological Determinism <br />Technology-driven; autonomous; basis for social change Frissen(1997)<br />Social Constructionism <br />Driven by social actors decide; transference of existing social structures Schiller (1999: 89).<br />Technological Interactionism<br />A combination of the two above leads to social change<br />Theory: Media, Culture<br /> and Technological Discourse<br />
  11. 11. Discourse and Interpretive Packages<br />Plurality of possible packages<br />Social Progress/Change Package (Luders, 2008)<br />New Media and individual ability to reach large audiences<br />Consumers = Producers & Producers = Consumers<br />Outcomes (Luders, 2008)<br />Individuals co-produce and construct their own meanings/discourses<br />Change in power relations between individuals and mass media<br />Basuki (1999) & Froehling (1999) personalised mass media are primary source of alternative information for journalists in the countries with severely low levels of freedom of speech <br />Theory: <br />Social Media. Progress Package<br />
  12. 12. News selection and Agenda-Building<br />Traditional Media – information selection, editorial decisions, publication<br />New Media – direct and relatively unmediated<br />Agenda building thus deals with the relationship between real world events and the news production process<br />News and Agenda-Setting<br />Agenda Setting deals with the impact of newsroom decisions on what citizens worry about<br />If selection of news stories is agenda-setting, then selection of what aspect of a certain news story will be highlighted (framing) is in fact second-level agenda-setting.<br />Theory: <br />Cultural Resonance. Media Agenda<br />
  13. 13. Agenda-building and setting on Egyptian Uprising <br />Novelty of social media and potential but yet uncertain role of it in mobilisation, networking and empowerment.<br />Professional journalistic material was less accessible than armature<br />Freshness of updates , personalised, first-hand material and tractableextent of citizen mobilisation <br />Theory: <br />Cultural Resonance. Media Agenda<br />Very prominent role assigned to Twitter<br />Articles: “How to follow the Egyptian uprising on Twitter ”<br />Visualisation:<br />http://www.youtube.com/watch?v=2guKJfvq4uI&feature=player_embedded#at=35<br />
  14. 14. Empirical Study<br />Investigating technologic discourses in Egyptian protests<br />
  15. 15. Confirmatory<br />During, and to lesser extent after the Egypt revolutions, the semantic relationship between twitter and (democratic) revolution became closer.<br />Exploratory<br />Rise of twitter revolution package <br />Social idealist<br />Technological rationalist<br />Empirical Study<br />Investigating technologic discourses in Egyptian protests<br />
  16. 16. Traditional newspapers<br />Volkskrant, Telegraaf, Trouw, <br />NRC, Metro, de Pers, Spits <br />69588 articles<br />New Media<br />Twitter (400 random active users)<br />Geenstijl, articles and comments (215205) <br />Methodology: Data<br />Investigating technologic discourses in Egyptian protests<br />
  17. 17. Confirmatory<br />Automatic content analysis<br />Asymmetric conditional probability measure <br />Exploratory<br />Concept-occurrence analysis <br /> All the articles in time-frame study<br /> Twitter revolution only found in traditional media<br />Manual analysis<br /> Inductive coding schemes<br />Methods of analysis<br />Investigating technologic discourses in Egyptian protests<br />
  18. 18. Confirmatory study <br />Investigating technologic discourses in Egyptian protests<br />
  19. 19. Package the Twitter revolution<br />Social idealist <br />Technological rationalist <br />Exploratory study <br />Investigating technologic discourses in Egyptian protests<br />
  20. 20. Conclusions<br />Investigating technologic discourses in Egyptian protests<br />Limitations<br />Investigating technologic discourses in Egyptian protests<br />
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