Social Media Construction in Egypt Uprising
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Social Media Construction in Egypt Uprising

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Social Media Construction in Egypt Uprising Social Media Construction in Egypt Uprising Presentation Transcript

  • Social Media Uprising Egypt
    Investigating technologic discourses in Egyptian protests
  • The Outline
    Investigating technologic discourses in Egyptian protests
  • Background:
    Social Media. Progress Package
    Background:
    Media, Culture and Technological Discourse
  • Background:
    Social Media. Progress Package
    Background:
    Cultural Resonance. Media Agenda
    Background:
    Media, Culture and Technological Discourse
  • Background:
    Cultural Resonance. Media Agenda
    Empirical Study:
    Content analysis. Traditional vs. New Media
    Background:
    Media, Culture and Technological Discourse
    Background:
    Media, Culture and Technological Discourse
  • Why?
    Investigating technologic discourses in Egyptian protests
    Addresses the role of citizens and their media channel in democracy
    And how this role is constructed and elevated in traditional media
    Exceptionally prominent in Egyptian uprising
  • Research Questions
    What technological discourses were used by the media in regard to the Egyptian uprising?
    Was a difference between traditional and new media coverage present?
    Why?
    Investigating technologic discourses in Egyptian protests
    Addresses the role of citizens and their media channel in democracy
    And how this role is constructed and elevated in traditional media
    Exceptionally prominent in Egyptian uprising
  • Theory
    Research Questions
    What technological discourses were used by the media in regard to the Egyptian uprising?
    Was a difference between traditional and new media coverage present?
    Why?
    Investigating technologic discourses in Egyptian protests
    Addresses the role of citizens and their media channel in democracy
    And how this role is constructed and elevated in traditional media
    Exceptionally prominent in Egyptian uprising
  • General Pattern
    All-changing breakthrough
    In technological discourse progress is common (Gamson, 1989)
    Three approaches to relation of technology to society
    Technological Determinism
    Technology-driven; autonomous; basis for social change Frissen(1997)
    Social Constructionism
    Driven by social actors decide; transference of existing social structures Schiller (1999: 89).
    Technological Interactionism
    A combination of the two above leads to social change
    Theory: Media, Culture
    and Technological Discourse
  • Discourse and Interpretive Packages
    Plurality of possible packages
    Social Progress/Change Package (Luders, 2008)
    New Media and individual ability to reach large audiences
    Consumers = Producers & Producers = Consumers
    Outcomes (Luders, 2008)
    Individuals co-produce and construct their own meanings/discourses
    Change in power relations between individuals and mass media
    Basuki (1999) & Froehling (1999) personalised mass media are primary source of alternative information for journalists in the countries with severely low levels of freedom of speech
    Theory:
    Social Media. Progress Package
  • News selection and Agenda-Building
    Traditional Media – information selection, editorial decisions, publication
    New Media – direct and relatively unmediated
    Agenda building thus deals with the relationship between real world events and the news production process
    News and Agenda-Setting
    Agenda Setting deals with the impact of newsroom decisions on what citizens worry about
    If selection of news stories is agenda-setting, then selection of what aspect of a certain news story will be highlighted (framing) is in fact second-level agenda-setting.
    Theory:
    Cultural Resonance. Media Agenda
  • Agenda-building and setting on Egyptian Uprising
    Novelty of social media and potential but yet uncertain role of it in mobilisation, networking and empowerment.
    Professional journalistic material was less accessible than armature
    Freshness of updates , personalised, first-hand material and tractableextent of citizen mobilisation
    Theory:
    Cultural Resonance. Media Agenda
    Very prominent role assigned to Twitter
    Articles: “How to follow the Egyptian uprising on Twitter ”
    Visualisation:
    http://www.youtube.com/watch?v=2guKJfvq4uI&feature=player_embedded#at=35
  • Empirical Study
    Investigating technologic discourses in Egyptian protests
  • Confirmatory
    During, and to lesser extent after the Egypt revolutions, the semantic relationship between twitter and (democratic) revolution became closer.
    Exploratory
    Rise of twitter revolution package
    Social idealist
    Technological rationalist
    Empirical Study
    Investigating technologic discourses in Egyptian protests
  • Traditional newspapers
    Volkskrant, Telegraaf, Trouw,
    NRC, Metro, de Pers, Spits
    69588 articles
    New Media
    Twitter (400 random active users)
    Geenstijl, articles and comments (215205)
    Methodology: Data
    Investigating technologic discourses in Egyptian protests
  • Confirmatory
    Automatic content analysis
    Asymmetric conditional probability measure
    Exploratory
    Concept-occurrence analysis
    All the articles in time-frame study
    Twitter revolution only found in traditional media
    Manual analysis
    Inductive coding schemes
    Methods of analysis
    Investigating technologic discourses in Egyptian protests
  • Confirmatory study
    Investigating technologic discourses in Egyptian protests
  • Package the Twitter revolution
    Social idealist
    Technological rationalist
    Exploratory study
    Investigating technologic discourses in Egyptian protests
  • Conclusions
    Investigating technologic discourses in Egyptian protests
    Limitations
    Investigating technologic discourses in Egyptian protests