The corporation may initiate and manage the promotion on its own
The Body Shop promoting a ban on the use of animals to test cosmetics);
It may be a major partner in an effort or it may be one of several sponsors (Keep America Beautiful 2003 sponsors for the "Great American Cleanup" included Lysol, PepsiCo, and Firestone Tire & Service Centers, among others).
Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Cause Promotions
Shell teamed up with LRBT to run a Flood Relief Campaign at its retail stations in Karachi, Lahore and Islamabad last year. Funds raised were given to LRBT which operated Medical Relief Camps within flood affected through their network of hospitals.
This year Shell Pakistan and LRBT ran a number of free eye tests to truck and tractor drivers across Pakistan as part of a four-month long Rimula lubricant road show.
http://www.shell.com.pk/home/content/pak/environment_society/society_tpkg/local_initiatives/ramadan/lrbt/ Shell Pakistan Ramadan Giving Campaign Layton Rahmatullah Benevolent Fund
Shell has supported TCF since 2006. and together have built 3 TCF schools in earthquake affected areas at Mera Khan Khel, Bela Daulat Khan and Shakar Bagh. Three more Shell-TCF schools are underway in flood affected areas.
Last year Shell and TCF began Fueling Education, a programme offering the chance for enrollment, free* education, and scholarships to the children and siblings of Shell’s forecourt, truck driver and fenceline staff at TCF schools across Pakistan.
http://www.shell.com.pk/home/content/pak/environment_society/society_tpkg/local_initiatives/ramadan/tcf/ Shell Pakistan Ramadan Giving Campaign The Citizens Foundation
Shell has partnered with SOS and sponsored a Shell house at the village in Malir outside Karachi which houses 10-15 children with a mother. Through its lubricants business, Shell helped set up SOS’s technical training institutes automechanic workshop which will begin courses on August 1, 2011. The training institute provides courses in to children and students from the surrounding community in automobile engineering, electrical engineering etc. to help the graduates to integrate and develop independent lives..
http://www.shell.com.pk/home/content/pak/environment_society/society_tpkg/local_initiatives/ramadan/tcf/ Shell Pakistan Ramadan Giving Campaign SOS Children's Village
P&G is focusing its relief efforts in ways best suited to its core strengths. P&G has made significant commitments of more than 130 million liters of clean drinking water via PUR, P&G’s water purifying sachets, through the corporate Children’s Safe Drinking Water program. The company is actively deploying more than 40 million liters of clean drinking water via PUR, through local and global NGO partners including Save the Children, World Vision, HOPE and READ Foundation. In addition, P&G products such as Safeguard, Pampers, Always, Ariel and Oral care products are also being donated to help meet the hygiene needs of those affected with the help of HOPE, READ Foundation, Pakistan Medical Association and UNHCR.
http://www.pg.com/en_PK/home/lives_of_flood_affected_families.shtml P&G steps up to touch & improve the lives of flood affected families
The Pampers Hospital Education Program aims at equipping new mothers with key baby care information and tips. The program was launched in December 2000 and to date has reached more than 3.3 million mothers across Pakistan.
http://www.pg.com/en_PK/home/going_beyond.shtml Pampers Hospital Education Program
The Pampers Mobile Clinics reach mothers at their doorstep with free basic health checkups and babycare tips. To date, more than 5.3 million mothers across Pakistan have benefitted from this initiative.
http://www.pg.com/en_PK/home/going_beyond.shtml Pampers Mobile Clinics
Safeguard Sehat-o-Safai School Education Program started in 2004. Since then the program has empowered 7 million children with health and hygiene education in over 18 thousand schools across Pakistan. The program is conducted in collaboration with the Infectious Diseases Society of Pakistan (IDSP) and is approved by Pakistan Medical Association (PMA) - the largest body of doctors in Pakistan..
http://www.pg.com/en_PK/home/going_beyond.shtml Safeguard Sehat-o-Safai School Education Program
Pampers partners with UNICEF for the 1 Pack = 1 vaccine initiative, that has achieved success in Pakistan for two years. Through this initiative, for every pack of Pampers bought, Pampers donates 1 life-saving vaccine to UNICEF. In 2010, Pampers donated 1.1 million vaccines.
Lifebuoy's new CSR journey aims to reach out to students all over Pakistan and inculcate the habit of hand washing with soap in a fun and exciting way.
Lifebuoy’s newest venture in the battle against germs is its "School of 5" Program which aims to educate and train school children regarding the importance of hand washing with soap in an engaging way.
http://www.unileverpakistan.com.pk/sustainability/casestudies/health-nutrition-hygiene/Pakistan-Lifebuoy-School-of-5.aspx Lifebuoy School of 5
World Food Programme (WFP) and Unilever under a three-year partnership are together in the fight against child hunger and Unilever commits itself to provide expertise in nutrition and health as well as financial support. The three-year partnership also supports the achievement of UN MDGs one and two i.e. eradicate extreme poverty and hunger, and achieve universal primary education. Today in 27 districts of Khyber Pakhtunkhwa, Punjab, Sindh and Balochistan and 8 agencies in tribal areas, WFP assists nearly 1.8 million students getting take-home ration (edible oil bimonthly) as well as a daily meal (high energy biscuits). WFP's assistance is targetted to addressing short term hunger faced by students coming from extremely vulnerable households especially those who normally do not eat before coming to school and providing up to 75% of the recommended daily nutrient intake. A child needs 1700 kcal’s every day to lead a healthy life.
http://www.unileverpakistan.com.pk/sustainability/casestudies/health-nutrition-hygiene/pakistanbluebandandworldfoodprogramme.aspx Blue Band & World Food Program partnership
http://www.unileverpakistan.com.pk/sustainability/?WT.GNAV=Sustainability Blue Band & World Food Program partnership 6.2m people Reached through Sustainability Programmes in 2010. 5.2m people Reached through Lifebuoy Handwash Programmes in 2010. 82608 Meals were provided to World Food Programme. Unilever Health and Hygiene Nutrition 16 % Reduction in it's Carbon Footprint through Unilever Head Office Initiatives. Environment PKR 2.43m Towards flood relief and rehabilitation work. Employee contribution 385 Unilever employees volunteered in sustainability initiatives in 2010. Employee Involvement