Cadbury’s-A Media posturing Case Presented by:- Jasoda Goyal(15) Deepti Vyas(52) 8 th December 2004
A one-man business, opened in 1824 by a John Cadbury John Cadbury, in Bull Street Birmingham, is the foundation of Cadbury Limited, now one of the world's largest chocolate producers. By 1831 the business had changed from a grocery shop and John Cadbury had become a manufacturer of drinking chocolate and cocoa, the start of the Cadbury manufacturing business as it is known today .
Strong brand names like Cadbury Dairy Milk, Five star and Éclairs.
Rich product mix.
Weaknesses: Lack of launch of new brand in chocolates segment.
Opportunities: The Indian market and more specifically the urban areas where the penetration of chocolates is low can be developed as a future market through affordability and availability. Using information and technology to bring efficiency in logistics and distribution.
Introduction Cadbury Dairy Milk chocolate was first introduced in the early 1900s. Till then, It is still the top selling chocolate brand in the country and the Cadbury Mega Brand's broad family of products today has an international retail value approaching Rs.4500crores.