P&G marketting capabilities Case study By manpreet singh digital

Uploaded on

Case study solution of Procter & gamble marketing capabilities by manpreet singh digital

Case study solution of Procter & gamble marketing capabilities by manpreet singh digital

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Presented by: Group4 Sarang Banubakde Manpreet Singh
  • 2. FirstR&DLab StartedInternationalExpansion FirstT.V.CommercialforIvorysoap LatinAmerica,W.Europe,Japan CrestToothPaste CharminPaperMill Pampers,Downy,Bounce Folger’sCoffee CrushInternational CitrusFoods,NorwichPharma,RichardsonVicks PetFood MetaMucil Noxell(Covergirl&Noxzen) Maxfactor Salesdroppedby2.6%,Cutoff15000staff,7GLbut.o.4GeoBU A.G.LafleyC.E.O,JimstengelC.M.O,FMOT SamplingProgram Gillette McDonaldasC.E.O Digital,Mobile,SponsorshipstoOlympics,Nfletc 1930 1955 1945 1887 1963 1930 1981 1980 1957 1961 1985 2005 1991 2000 1990 2010
  • 3. • Global Leader in Branded Consumer goods • Has 2 dozen $1bn brands known worldwide • First company to advertise directly to consumers. • 2010, total sales=$78.94bn • Net Income=$12 bn • Market capitalization=$186.63bn Sales Percentage Household care beauty & grooming Health & well being 4th Qtr Regional Sales North Amercica Latin America West Europe East Europe& Africa Asia
  • 4. • Brand build is primarily not marketing activity, but its System problem • Includes design to every step of product development • Customrization of products. • Continuously monitoring ROMI • Involved heavily in market/marketing research • Leader in performing consumer behavior analysis • Used personal endorsement effectively • Used various medias like televisions and radios • Pioneer in TVCs for FMCG product
  • 5. • Product based websites • Mobile ad campaign “irresistibility quiz” • Old spice youtube video campaign gained huge poupularity • Attracted 13.7 million views • Separate facebook page for each product • Manofthehouse.com for household advice to men. • Capessa for women on Yahoo!!
  • 6. Buyers : low bargaining powper Suppliers: low Potential Entrants : low as P&G is market leader Substitute : Moderate threat Industry Rival: Uniliver -High
  • 7. • P&G is wizard of FMCG marketing backed with strong R&D • Adopt various marketing strategies based on analysis • Pioneer of many marketing tactics and strategies like(FMOT,SMOT) • Effectively uses IMC to reach its target groups • Always have earned huge ROMI.