P&G marketting capabilities Case study By manpreet singh digital

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Case study solution of Procter & gamble marketing capabilities by manpreet singh digital

Case study solution of Procter & gamble marketing capabilities by manpreet singh digital

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  • 1. Presented by: Group4 Sarang Banubakde Manpreet Singh
  • 2. FirstR&DLab StartedInternationalExpansion FirstT.V.CommercialforIvorysoap LatinAmerica,W.Europe,Japan CrestToothPaste CharminPaperMill Pampers,Downy,Bounce Folger’sCoffee CrushInternational CitrusFoods,NorwichPharma,RichardsonVicks PetFood MetaMucil Noxell(Covergirl&Noxzen) Maxfactor Salesdroppedby2.6%,Cutoff15000staff,7GLbut.o.4GeoBU A.G.LafleyC.E.O,JimstengelC.M.O,FMOT SamplingProgram Gillette McDonaldasC.E.O Digital,Mobile,SponsorshipstoOlympics,Nfletc 1930 1955 1945 1887 1963 1930 1981 1980 1957 1961 1985 2005 1991 2000 1990 2010
  • 3. • Global Leader in Branded Consumer goods • Has 2 dozen $1bn brands known worldwide • First company to advertise directly to consumers. • 2010, total sales=$78.94bn • Net Income=$12 bn • Market capitalization=$186.63bn Sales Percentage Household care beauty & grooming Health & well being 4th Qtr Regional Sales North Amercica Latin America West Europe East Europe& Africa Asia
  • 4. • Brand build is primarily not marketing activity, but its System problem • Includes design to every step of product development • Customrization of products. • Continuously monitoring ROMI • Involved heavily in market/marketing research • Leader in performing consumer behavior analysis • Used personal endorsement effectively • Used various medias like televisions and radios • Pioneer in TVCs for FMCG product
  • 5. • Product based websites • Mobile ad campaign “irresistibility quiz” • Old spice youtube video campaign gained huge poupularity • Attracted 13.7 million views • Separate facebook page for each product • Manofthehouse.com for household advice to men. • Capessa for women on Yahoo!!
  • 6. Buyers : low bargaining powper Suppliers: low Potential Entrants : low as P&G is market leader Substitute : Moderate threat Industry Rival: Uniliver -High
  • 7. • P&G is wizard of FMCG marketing backed with strong R&D • Adopt various marketing strategies based on analysis • Pioneer of many marketing tactics and strategies like(FMOT,SMOT) • Effectively uses IMC to reach its target groups • Always have earned huge ROMI.