general strategic management question. strategy of itc By Manpreet singh digital their diversification, strenghts & weakness

1. Presented By
Abhineet Singh Bist
Puneet Amin
Manpreet Singh
Varun Balakrishnan
Sarang Banubakde

2. ITC PRODUCTS
FMCG-FOOD
Packaged Food
Snack & confectionery
Forbes 2000
15 countries global presence
25000+ employees
It is the only company in the world of comparable dimensions to be
Carbon Positive, Water Positive and Solid Waste Recycling Positive

3. Portion of ITC’s business from each
segment Rs 10,602 cr
Revenues
Profit
Cigarettes
3%
11.10%
8%
Cigarettes
9%
FMCG
hotels
15%
65%
agri business
8.74%
Fmcg
others
0.84%
1.40%
80.72%
Hotels
packaging
Agribusines
s
Rs. 48,457cr

4. Divesting Weak businesses
• Itc Infotech
Diversification:
Related Diversification:
•
•
•
•
•
Food (Sunfeast)
Lifestyle retailing (johnplayers, wills lifestyle)
Personal care (essenza di wills, fiama di wills, vivel, superia)
Education and stationary (classmate’ papercraft)
Safety matches (wimco, aim)
Unrelated diversification:
•
•
•
•
•
Hotel industries
Packaging
Information technology
Agri business
Social sector investments(Natural resource management)

5. Scope
Domestic Scope:
• Pioneering cultivation of Flue-cured, superior Burley
and Oriental tobaccos in India
• India needs additional 50,000 rooms in next 2/3
years to service projected tourist arrivals
Multinational:
• Global presence in more than 15 countries
• Exclusive tie up with Starwood’s Luxury Collection for
10 hotels
• Personal care products market size estimated over
Rs.40,000 Crores

6. Infotech
E-choupal
Packagings
& paper
farmers
F.M.C.G
tobacco
Safety
matches
Food
Products
cigarettes
Hotel
Value chain cross links

7. Thank You..!!