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iSnack2.0 Case study By Manpreet singh digital
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iSnack2.0 Case study By Manpreet singh digital

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case presentation of on of h biggest marketing failure of all times by kraft foods for their vegemite brand in australia By Manpreet singh digital

case presentation of on of h biggest marketing failure of all times by kraft foods for their vegemite brand in australia By Manpreet singh digital

Published in: Business, Technology

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  • 1. iSnack 2.0 – The new Vegemite
  • 2. Case Synopsis How to revive sales? Mr. Talbod
  • 3. 2nd most loved brand on the internet 80 % penetration, 22mn jars sold/ year, 1bn th jar produced, 70 years in Australia.
  • 4. IBM CBA on Social media HDYLYV
  • 5. Created huge buzz New name to be released during AFL at MCG 300,000 entries iSpread 2.0
  • 6. Recommendations • Again Name me campaign on internet !! • depending on results, change the name. • Brand Salience was increased

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