© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel Creations Proprietary
© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel Creations Proprietary
Journey of Customer Involvement

The Beginning

Customer interaction

• A sign painted on wall
of a building
• Town criers...
Jasiel Creations Proprietary
Jasiel Creations Proprietary

Customer Attention Span and recall

Propaganda &
Mechanization
...
What are we going to do about it?

Increase
advertising
budgets(but
for how long?)

© 2014 Jasiel Creations
© 2010 Jasiel ...
© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel Creations Proprietary
New-Age Interactive Communication(NAIC)
• Definition:
New-Age Interactive Communication is about
leveraging multiple cutti...
Advantages of NAIC
• Quality interaction between consumer and the product, an idea or
a brand.
• Facilitates longer attent...
Jasiel’s Offerings
RFID/Bar
Code Reader
& Scanners

Virtual FX
Multi-touch

Android
Apps

3D Holo
Vision

Augmented
Realit...
© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel Creations Proprietary
Castrol – Virtual Penalty Shootout
•

Being a sponsor of FIFA World Cup, Castrol wanted to do an innovative campaign
aroun...
Castrol – Virtual Penalty Shootout

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel C...
MTS – Mblaze Cinema Activation
•

Jasiel created a cinema oriented activation to highlight the speed factor of Mblaze
data...
MTS – Mblaze Cinema Activation

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel Creat...
MTS – Mblaze Cinema Activation

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel Creat...
Castrol – Cricket Lab
•

Being a sponsor of ICC WC 2011, Castrol organized a cricket performance centre
for its elite dist...
Castrol – Cricket Lab

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel Creations Prop...
Castrol – Cricket Lab

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel Creations Prop...
Godrej – Go-Jiyo Website Promotion
•

Godrej launched their social networking and 3D gaming website

•

Jasiel executed a ...
Godrej – Go-Jiyo Website Promotion

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel C...
Godrej – Go-Jiyo Website Promotion

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel C...
Supertech – Red Carpet (Paparazzi)
•

Supertech launched the highest building in North India

•

To welcome the elite audi...
Supertech – Red Carpet (Paparazzi)

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel C...
Nokia – Money Game
•

Nokia along with UBI launched anywhere money

•

Jasiel created a touch screen based money game wher...
Nokia – Money Game

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel Creations Proprie...
Castrol – Sludge Busters
•

Castrol had put up technology show inside Tata plant

•

Jasiel created a virtual shooting gam...
Castrol – Sludge Busters

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel Creations P...
Castrol – Sludge Busters

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel Creations P...
MTS – Life-Size Android Replica
•

MTS launched HTC android handset with their data plans

•

Jasiel created a life size r...
MTS – Life-Size Android Replica

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel Crea...
Nokia – Air Cricket
•

Being a sponsor of T20 Champions League, Nokia wanted to do an innovative campaign
around Air Crick...
Nokia – Air Cricket

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel Creations Propri...
Slice – Remote Android Activation
•

Katrina trapped in a slice bottle inside a huge LED screen

•

Nine crowns on one sid...
Slice – Remote Android Activation

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel Cr...
Lays – Augmented Reality
•

User stands in front of LED screen with a camera mounted on top

•

Camera captures and puts t...
Lays – Augmented Reality

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel Creations P...
Oakley – Facial Recognition with Eye Tracking
•

Being a sports oriented company, Oakley wanted to do an innovative campai...
Oakley – Facial Recognition with Eye Tracking

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprieta...
Kellogg’s – 3D Depth Sensing with Gesture Recognition
•

Using 3D Depth Sensing and Gesture Recognition system we created ...
Kellogg’s – Depth Sensing with Gesture Recognition

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Prop...
Kurkure – Live Jib Jab (Happy Family)
•

Using Facial Recognition system we created LIVE Jib Jab experience from there lat...
Kurkure – Live Jib Jab (Happy Family)

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasie...
Nestle – Live Pledging to promote Breast Feeding Week
•

Using Web Service we had created a system where in we could keep ...
Nestle – Live Pledging to promote Breast Feeding Week

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations P...
Nestle – Live Pledging to promote Breast Feeding Week
Su Do Ku

Nutritional Quiz
© 2014 Jasiel Creations
© 2010 Jasiel Cre...
Google – Impact Challenge
•

Part of Global Impact Awards by Google, the challenge comes to India every year

•

Google he...
Google – Impact Challenge

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel Creations ...
Vodafone – Photo Point with Face Morphing
•
•

•

Photo Point gives you a way to turbo-charge your event, campaign, activi...
Vodafone – Photo Point with Face Morphing

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
J...
Barcode/RFID – Registration/Social Media Integration
•

A universal concept bringing together the complete event

•

All t...
Barcode/RFID – Registration/Social Media Integration

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Pr...
Barcode/RFID – Registration/Social Media Integration

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Pr...
Hero – Impulse Excitement Meter
•

At the sun burn 2013 in Goa, Hero launched this amazing campaign “Impulse Meter”

•

Ba...
Hero – Impulse Excitement Meter

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel Crea...
Jasiel – in Nut Shell
•

Jasiel is a global design and technology firm specialized in emerging era of
interactive communic...
Jasiel – Brands worked with

© 2014 Jasiel Creations
© 2010 Jasiel Creations

Jasiel Creations Proprietary
Jasiel Creation...
JASIEL CREATIONS
www.jasielcreations.com
568 – A, LG Floor, Sector – 39
Gurgaon – 122002 (Haryana)
Ph: +91 (0) 124 430 820...
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New-Age Interactive Communications

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We facilitate the need to corporate advertising with state-of-art virtual display systems, which use human gestures as an input to interact with the world of microchips taking human-computer interface to the next generation. All these solutions demand the engagement of customer with the content displayed and are completely customisable and can easily be promoted with the ongoing promotions in various marketing and sales sphere.

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New-Age Interactive Communications

  1. 1. © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  2. 2. © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  3. 3. Journey of Customer Involvement The Beginning Customer interaction • A sign painted on wall of a building • Town criers hired by merchants to sell goods Propaganda & Mechanization The Emergence of New Mass Media • During World War II, advertising became a medium for propaganda. • Radio and cinema became commercially available • Governments used advertising to persuade their citizens to join the military. • Sponsorship rights for a show were sold to businesses Television • Television’s popularity surpassed that of radio. • The industry considered TV the number-one medium for advertising. • Multiple sponsors became a permanent feature of the commercial television Advertising Revolution • Advertising also became subtler and more intelligent, often adopting a conversational style. • The advertising of the age cleverly used all media, including the Internet. Timeline © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary This is the current state of Advertising industry. The customer engagement and interaction is bound to increase.
  4. 4. Jasiel Creations Proprietary Jasiel Creations Proprietary Customer Attention Span and recall Propaganda & Mechanization The Beginning • A sign painted on wall of a building • Town criers hired by merchants to sell goods • During World War II, advertising became a medium for propaganda. • Governments used advertising to persuade their citizens to join the military. The Emergence of New Mass Media • Television’s popularity surpassed that of radio. • The industry considered TV the number-one medium for advertising. Television © 2014 Jasiel Creations © 2010 Jasiel Creations Advertising Revolution • Instead of focusing on the product, ads endeavored to strengthen the brand and create an image for the company. • Sponsorship rights for a show were sold to businesses • This period witnessed some of the most creative ads of all time. • Radio and cinema became commercially available • Multiple sponsors became a permanent feature of the commercial television • Advertising also became subtler and more intelligent, often adopting a conversational style. Customer attention span can be increased using innovative advertising techniques. • The advertising of the age cleverly used all media, including newspapers, television, direct mail, radio, magazines, outdoor signs, and, of course, the Internet. Timeline Brand Recall - Casualty of the growth
  5. 5. What are we going to do about it? Increase advertising budgets(but for how long?) © 2014 Jasiel Creations © 2010 Jasiel Creations Increase POS contact points(limited retail space ) Use and buy(financial viability will be a big question mark) Online Interactive Campaigns (the internet usage in India is less than 2%) Use innovative tools to improve customer attention span and recall. Jasiel Creations Proprietary Jasiel Creations Proprietary
  6. 6. © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  7. 7. New-Age Interactive Communication(NAIC) • Definition: New-Age Interactive Communication is about leveraging multiple cutting edge technological innovations to engage customer for longer durations by satisfying one’s need to interact with the product, by providing an interface and bridging the gap between real and virtual experience. • Key Characteristics: – Interactivity – Proximity – Immediate feedback – Experience – Wow factor © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  8. 8. Advantages of NAIC • Quality interaction between consumer and the product, an idea or a brand. • Facilitates longer attention span • Bridge the gap between product experience and product ownership • Option to the consumers to interact before spending • Control on exposing the product features to potential customers. © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  9. 9. Jasiel’s Offerings RFID/Bar Code Reader & Scanners Virtual FX Multi-touch Android Apps 3D Holo Vision Augmented Reality Products/ Services 3D Depth Sensing Balloon TV Virtual Xtreme Cinema Activation Photo Point Live Poster © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  10. 10. © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  11. 11. Castrol – Virtual Penalty Shootout • Being a sponsor of FIFA World Cup, Castrol wanted to do an innovative campaign around soccer • Using John Abrahim as a goal keeper, Jasiel executed a virtual soccer game with dual projection (Wall & Ground projection) • Wall projection represented the goal post guarded by John • Ground Projection represented the field where virtual football appeared • User had to hit the virtual ball on the ground to score the goal • User had to score maximum goals out of four chances © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  12. 12. Castrol – Virtual Penalty Shootout © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  13. 13. MTS – Mblaze Cinema Activation • Jasiel created a cinema oriented activation to highlight the speed factor of Mblaze datacard • Just before the start of the movie, audience were made to play an interactive game • Audience had to control the motion of bike running on screen by waving their hands left/right • On the way, biker had to grab Mblaze dongles for turbo boost in speed to reach destination in time • Camera and sensors inside the cinema hall put the audience directly on the screen in real time • Audience is mesmerized by seeing themselves waving hands on screen while controlling the bike © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  14. 14. MTS – Mblaze Cinema Activation © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  15. 15. MTS – Mblaze Cinema Activation © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  16. 16. Castrol – Cricket Lab • Being a sponsor of ICC WC 2011, Castrol organized a cricket performance centre for its elite distributors during world cup • The idea was to fascinate the distributors with next to real cricket environments and make them exploit their cricketing skills • Jasiel executed four different games for Running, Batting, Fielding and Bowling • Intuitive nature of these games provided real time Hawkeye (3D) view of every ball • Factors like Distance Hit for batting, Bowling speed for bowling were generated on the fly and displayed on a plasma • Reports like Wagon wheel, pitch maps were shown after end of each over © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  17. 17. Castrol – Cricket Lab © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  18. 18. Castrol – Cricket Lab © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  19. 19. Godrej – Go-Jiyo Website Promotion • Godrej launched their social networking and 3D gaming website • Jasiel executed a 3D virtual arena comprising of 6 different virtual experiences • User was taken through each of the experiences integrated with live characters featured on the website • Encounters like Virtual Beach, Virtual Graffiti Wall, Underwater games fascinated the audience © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  20. 20. Godrej – Go-Jiyo Website Promotion © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  21. 21. Godrej – Go-Jiyo Website Promotion © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  22. 22. Supertech – Red Carpet (Paparazzi) • Supertech launched the highest building in North India • To welcome the elite audience of the event, Jasiel designed a virtual red carpet entry for the guests • Two LED walls placed parallel to each other at the entrance featured virtual photographers and crowd, ideally looking here & there • The moment a guest arrived, the photographers started clicking photos with continuous flashes giving a paparazzi effect • Guests were delighted and felt like celebrities walking on Red Carpet © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  23. 23. Supertech – Red Carpet (Paparazzi) © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  24. 24. Nokia – Money Game • Nokia along with UBI launched anywhere money • Jasiel created a touch screen based money game wherein user had to catch flying currency notes • User had to touch maximum money in a limited span of time • Total of various currency notes grabbed by the user was displayed at the end of the game • To enhance the physical experience, the touch screen was fabricated in the shape of a mobile handset © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  25. 25. Nokia – Money Game © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  26. 26. Castrol – Sludge Busters • Castrol had put up technology show inside Tata plant • Jasiel created a virtual shooting game showcasing the power of one of the product, Magnatec • Virtual garage setup with sludge particles around at different places was designed • User was given a wireless laser gun for aiming and shooting the sludge • The sludge particles burst with virtual sludge busters fired through the gun • User had to burst maximum sludge particles in limited time frame © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  27. 27. Castrol – Sludge Busters © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  28. 28. Castrol – Sludge Busters © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  29. 29. MTS – Life-Size Android Replica • MTS launched HTC android handset with their data plans • Jasiel created a life size replica of the handset mounted on a self standing kiosk • Backend software of the replica was also created to give a complete phone experience to the user on a life size format • Equipped with Feather soft touch technology, the touch experience enhanced the overall look and feel of the product triggering the user’s involvement © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  30. 30. MTS – Life-Size Android Replica © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  31. 31. Nokia – Air Cricket • Being a sponsor of T20 Champions League, Nokia wanted to do an innovative campaign around Air Cricket • Using 3D Depth Sensing technology a cricket game was created, Jasiel executed this virtual Air Cricket game with a thought of giving a field like experience while remaining off field • 65” Plasma represented the Stadium view from Batting end. • Each user were given 6 different deliveries in one over to play • User had to hit the virtual ball in the screen with there hand moments • Any user who scores, more than 20 runs were given a chance to win CL final match ticket • While the users were playing there videos were being shared online as well on YouTube • The user to get maximum number of likes on online video were also awarded with tickets for final match • The entire activity was branded as “Nokia ke Asli Champions” © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  32. 32. Nokia – Air Cricket © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  33. 33. Slice – Remote Android Activation • Katrina trapped in a slice bottle inside a huge LED screen • Nine crowns on one side of screen hiding nine tools beneath them • User is provided an android tablet replicating the LED screen along with nine crowns and Katrina trapped in bottle • User chooses and drags the crown on the tablet to the bottle • On touching the crown with the bottle, corresponding crown flips on the LED screen revealing the tool and in turn hitting the bottle to take Katrina out • User gets three chances to take Katrina out of the bottle © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  34. 34. Slice – Remote Android Activation © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  35. 35. Lays – Augmented Reality • User stands in front of LED screen with a camera mounted on top • Camera captures and puts the user on LED screen • User sees his mirror image on the screen • Saif comes walking in the screen eating a pack of lays and asks user to choose their flavour • User picks up their flavour from a physical rack of lays • Corresponding to the flavour, the environment is triggered from backend with Saif coming in and dancing with the user • The whole sequence is recorded and made available for the user to upload on facebook © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  36. 36. Lays – Augmented Reality © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  37. 37. Oakley – Facial Recognition with Eye Tracking • Being a sports oriented company, Oakley wanted to do an innovative campaign around there new range RADAR • Using face recognition with eyes tracking technology an AR Based 3D modeled Showcase was created • Jasiel executed this virtual sun glasses boutique experience with a thought of giving a real like experience to masses without using actual product • Two rear projection screens showcased the 3D models when idle • Automatically on tracking eyeballs it switched to showcase the sunglasses on user eyes • With wireless keyboard, they could switch between different models and try them and get a picture clicked to see which one suited the best. • The entire activity was branded as “BEYOND REASON” • The activity was also promoted heavily with famous cricketer and Oakley’s Brand Ambassador Yuvraj Singh giving his valuable time and talking about brand © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  38. 38. Oakley – Facial Recognition with Eye Tracking © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  39. 39. Kellogg’s – 3D Depth Sensing with Gesture Recognition • Using 3D Depth Sensing and Gesture Recognition system we created a game from there latest TVC for famous product Chocos • The entire 3D sequence and frame by frame modeling of the game helped us in giving a real like experience to masses • On a big LED wall the game was being played by kids standing on spacecraft and they were controlling the left/right movement of same with head movement while widening of arms gave them speed • On the way they had to collect milk and Chocos and on every successful collection of any big Chocos or Milk Carton, the game would freeze in time and the camera would take a 3600 rotation showing their face as well and exciting them even more • While playing, their video was also being captured and was shared later • Kellogg’s also did a viral around it and showcased the same on YouTube as “Monkey and Kids Playing Video Game” • Kellogg’s India brand ambassador Karishma Kapoor (Bollywood Superstar) also came down and experienced the game. © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  40. 40. Kellogg’s – Depth Sensing with Gesture Recognition © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  41. 41. Kurkure – Live Jib Jab (Happy Family) • Using Facial Recognition system we created LIVE Jib Jab experience from there latest Kurkure Happy Family TVC • The entire sequence and doing it live amongst users was an eye candy and helped involving & engaging people from different age groups • On a 42” LCD screen the technology was being showcased where shoppers in MTO were invited and given an option to select any character from TVC with whom they wish to replace their face • After selection of character, user’s face grab was taken and TVC was reproduced with their face being supper imposed on the selected character and shown on the LCD screen • After it finished playing, their video was also shared on Facebook with TAG/Like of fan page • Kurkure also did an ATL around it and attracted foot fall to nearest stores as it was being executed in 5 Metro cities with 10 touch points in total © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  42. 42. Kurkure – Live Jib Jab (Happy Family) © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  43. 43. Nestle – Live Pledging to promote Breast Feeding Week • Using Web Service we had created a system where in we could keep track on number of clicks being done online, number of people voting through SMS or missed call. • Nestle Start Healthy Stay Healthy campaign was designed to track and show live counter of people taking a pledge “Breast Feeding is Best Feeding” • On a big LED wall there was an outline of character with baby in hand showcasing breast feed with the counter of people taking pledge throughout India • People pledging inside the mall had special SMS code, so that their names could become part of live ticker from the same location • With the live update of counter for pledge, our animation was programmed to reveal few pixels inside the outline and by the end of campaign (after 3 days) slowly the entire image was revealed • With this we had also designed Nutritional Games like Quiz/SuDoKu on Android, so that the awareness could be spread around & eventually people can pledge for the cause © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  44. 44. Nestle – Live Pledging to promote Breast Feeding Week © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  45. 45. Nestle – Live Pledging to promote Breast Feeding Week Su Do Ku Nutritional Quiz © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  46. 46. Google – Impact Challenge • Part of Global Impact Awards by Google, the challenge comes to India every year • Google helps and supports one of the Non-Profit Organization every year and gives them a total of Rs 3 Crore as award money • We helped Google by designing a voting app which had buttons for the shortlisted organizations • A user can view the video of efforts the organizations had put in to make a better future and was allowed to vote for up to 4 such organizations • All this data was being recorded and saved and by the end of this promotion inside the malls, the further shortlisted organizations were selected through an android app where masses could vote. • Keeping the campaign simple and to the point, the entire focus was kept on “A better world Faster.” © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  47. 47. Google – Impact Challenge © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  48. 48. Vodafone – Photo Point with Face Morphing • • • Photo Point gives you a way to turbo-charge your event, campaign, activity while having fun It bridges the gap between real-world of excitement with social media and offers revolutionary and effective marketing tool. Creating social buzz between snap, capture, & share engagement Photo Point Features: – – – – – – – – – – – – • • Social Activation for Brands Integrates Live Event and Online Excitement Ads Real-Time User-Generated Activity to Your Social Media Promotions Gives Marketing Campaigns a Social Boost Adds Energy, Focus and Fun to Events An Excellent Tool for Promotions and Pre-Promotions Photo Capture with Internet Delivery Captures Users Data (email, mobile...) Custom Branded Photo Frames to Spread awareness Across Social Platforms Online Activity Tracking Brand Ambassador Integration Totally Customizable to Your Brand While using Photo Point for Vodafone, we did a pre-hype of them being part of Formula 1 was promoted as “Race ahead with the Super-fast Vodafone 3G Dongle” We were capturing faces of live audience on main server and then relaying it to other 6 client laptops which had 3G Vodafone dongles connected and users could instantly upload their photos, while making them like Vodafone India fan page on Facebook too. © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  49. 49. Vodafone – Photo Point with Face Morphing © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  50. 50. Barcode/RFID – Registration/Social Media Integration • A universal concept bringing together the complete event • All the audience members are given either Barcodes/RFIDs in their lanyards • Once at event, they just need to do one time login to Facebook where the tags get registered for the event and tag will then hold their Facebook credentials • If during the activity say Photo Point is used, user just needs to tap on reader after the photo is clicked and their photo is automatically posted on Facebook wall • The moment they enter the event, their name is displayed on screen in front with greetings through VOs • Whatever activity they perform, gets updated on FB © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  51. 51. Barcode/RFID – Registration/Social Media Integration © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  52. 52. Barcode/RFID – Registration/Social Media Integration © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  53. 53. Hero – Impulse Excitement Meter • At the sun burn 2013 in Goa, Hero launched this amazing campaign “Impulse Meter” • Based on gesture recognition system the user were mapped to the system • They then had to show their excitement level by performing various actions or their craziness in front of optical tracker • The higher the count/percentage/level of excitement, better were the chances of person being gratified • We were able to engage more than 1500 people over 3 days • This turned out to be so infectious that people were cuing to experience the same never the less they all had a great time and we had another successful engagement with crowd and made them experience something new something crazy © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  54. 54. Hero – Impulse Excitement Meter © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  55. 55. Jasiel – in Nut Shell • Jasiel is a global design and technology firm specialized in emerging era of interactive communication with more than 100s of successful executions • Strategic partnerships with Research & Development houses across the globe enriches us with current and future market trends in the field of technology • Possessing not only the power to innovate, but to customize the innovation leads us & our customers to endless opportunities with 100% customizable solutions • With a team of young engineers, entrepreneurs and elite intellectuals, Jasiel’s mission is to revive the industry with continuous novel experience • In terms of numbers, we have – 60% Engagement rate in FB – 90% Crowd Participation – 80% Brand Recognition © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  56. 56. Jasiel – Brands worked with © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary
  57. 57. JASIEL CREATIONS www.jasielcreations.com 568 – A, LG Floor, Sector – 39 Gurgaon – 122002 (Haryana) Ph: +91 (0) 124 430 8200 © 2014 Jasiel Creations © 2010 Jasiel Creations Jasiel Creations Proprietary Jasiel Creations Proprietary

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