The document discusses techniques for attracting tech talent. It notes that technology change is happening much faster now than during the Industrial Revolution. By 2020, there will be five generations in the workplace with different expectations. When developing a proposition to attract talent, the message needs to be clear and authentic. Companies also need to understand who their competition is for talent and ensure their target audience exists. While new communication methods exist, traditional methods are still effective according to the source cited. The document stresses having a mobile-first approach.

1. Tuesday, July 12, 2016
TECHNIQUES FOR
ATTRACTING TECH TALENT

2. ManpowerGroup | Tuesday, July 12, 2016 2
Manpower is the global
leader in contingent and
permanent recruitment
workforce solutions
ManpowerGroup
Solutions provides
clients with
talent-based outsourcing
and consulting services
Right Management is
the global leader in
talent and career
management workforce
solutions
Experis is the global
leader in IT professional
resourcing and
project-based workforce
solutions
WHO WE ARE

3. ManpowerGroup | Tuesday, July 12, 2016 3
TECHNOLOGY AND THE DISPLACEMENT
OF JOBS
Compared to the
Industrial Revolution,
change is happening 10
times faster and at 300
times the scale,
or roughly 3,000
times the impact.
Standing still and
holding on to what used
to get results is no
longer possible.

4. ManpowerGroup | Tuesday, July 12, 2016 4
FIVE GENERATIONS IN THE WORKPLACE BY 2020
Each generation has different motivations and expectations for work.
Traditionalist
Hierarchical
1928-1945
Gen X
Pragmatic
1961-1979
Gen Y
Immediacy
1980-2000
Gen Z
Digital natives
2001-Present
Boomer
Idealistic
1946-1960

5. ManpowerGroup | Tuesday, July 12, 2016 5
YOUR PROPOSITION NEEDS TO BE CLEAR

6. ManpowerGroup | Tuesday, July 12, 2016 6
AND IT NEEDS TO BE AUTHENTIC

7. ManpowerGroup | Tuesday, July 12, 2016 7
WHO AND WHAT ARE YOU COMPETING AGAINST?

8. ManpowerGroup | Tuesday, July 12, 2016 8
DOES YOUR AUDIENCE ACTUALLY EXIST?

9. ManpowerGroup | Tuesday, July 12, 2016 9
THE MIND SET

10. ManpowerGroup | Tuesday, July 12, 2016 10
TRADITIONAL METHODS OF COMMUNICATION
ARE FAR FROM DEAD
Source: Stack Overflow

11. ManpowerGroup | Tuesday, July 12, 2016 11
MOBILE FIRST