Your SlideShare is downloading. ×
0
How to Get Camera Ready: Present Your Best Self & Ideas On-Air & Online
How to Get Camera Ready: Present Your Best Self & Ideas On-Air & Online
How to Get Camera Ready: Present Your Best Self & Ideas On-Air & Online
How to Get Camera Ready: Present Your Best Self & Ideas On-Air & Online
How to Get Camera Ready: Present Your Best Self & Ideas On-Air & Online
How to Get Camera Ready: Present Your Best Self & Ideas On-Air & Online
How to Get Camera Ready: Present Your Best Self & Ideas On-Air & Online
How to Get Camera Ready: Present Your Best Self & Ideas On-Air & Online
How to Get Camera Ready: Present Your Best Self & Ideas On-Air & Online
How to Get Camera Ready: Present Your Best Self & Ideas On-Air & Online
How to Get Camera Ready: Present Your Best Self & Ideas On-Air & Online
How to Get Camera Ready: Present Your Best Self & Ideas On-Air & Online
How to Get Camera Ready: Present Your Best Self & Ideas On-Air & Online
How to Get Camera Ready: Present Your Best Self & Ideas On-Air & Online
How to Get Camera Ready: Present Your Best Self & Ideas On-Air & Online
How to Get Camera Ready: Present Your Best Self & Ideas On-Air & Online
How to Get Camera Ready: Present Your Best Self & Ideas On-Air & Online
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How to Get Camera Ready: Present Your Best Self & Ideas On-Air & Online

1,363

Published on

Learn the fastest way to start making quality video and be great on camera from an ex-BBC & Reuters reporter. …

Learn the fastest way to start making quality video and be great on camera from an ex-BBC & Reuters reporter.
The author of "Camera Ready" shows you how to present your best self and ideas on-air and online.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,363
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Using Video to Capture New AudiencesFrom multimedia eBooks to book "trailers", video is now a vital part of publishing.  Former BBC & Reuters reporter Manoush Zomorodi's new enhanced eBook, Camera Ready, is a guide to presenting yourself well on camera and making quality video content.  She'll explain how new publishing platforms are making it easy to include audio and video in eBooks plus give you tips and techniques for using video to market your writing and connect with readers.\n\n●Journalists - make the most of your live interviews over Skype and Google+.\n●Aspiring entrepreneurs - create an amazing product pitch or demo on-camera.\n●Non-profits - spread your message and cause in a meaningful way.\n\n\n
  • How many of you are making video? How many of you are going on-camera? How many of you are enjoying going on-camera? Ha! So today I’m going to give you some ways that you can use video to [INSERT TOPIC/ie. get your book out there, or make your book better]\n\nUsing Video to Capture New AudiencesFrom multimedia eBooks to book "trailers", video is now a vital part of publishing.  Former BBC & Reuters reporter Manoush Zomorodi's new enhanced eBook, Camera Ready, is a guide to presenting yourself well on camera and making quality video content.  She'll explain how new publishing platforms are making it easy to include audio and video in eBooks plus give you tips and techniques for using video to market your writing and connect with readers.\n\nThese days, everyone and every business communicates via video, from Skype to YouTube. This is THE guide to show you how to be great on camera. Learn what to wear, how to conduct interviews, and deal with performance anxiety.\n\n●Journalists - make the most of your live interviews over Skype and Google+.\n●Aspiring entrepreneurs - create an amazing product pitch or demo on-camera.\n●Non-profits - spread your message and cause in a meaningful way.\n
  • First, let me give you an idea about where I’m coming from. \nFirst circle: I started out as a producer and reporter for the BBC, travelling the world [covering stories from NATO troops in the Balkans to Indian burial grounds being taken over by Walmart in Tenessee.] Then I covered business and tech for Reuters television from NYC.\n\nSecond Circle: About 7 years ago I started doing media training, helping journalists, businesses and non-profits give good interviews and be great on camera, mostly for TV [b/c video still wasn’t huge on the web].\n\nThird Circle: I also started moderating tech and business conferences and events in person and online, and seeing first hand how social media and the web are changing how we can use video in new ways to reach new audiences.\n\nInside of Circle pops up: I finally brought those 3 areas of knowledge together by publishing my multimedia enhanced eBook Camera Ready. \n\nManoush Zomorodi's expertise in on-camera skills comes from years of producing and reporting for BBC News, Reuters Television, and other media outlets. She moderates conferences on digital technology and hosts live video events, in addition to doing media coaching.\n\nThis multimedia eBook, published with Vook, includes 20 embedded videos that demonstrate on-camera techniques. It also includes interviews with video experts from every industry, including e-retail, non-profit, PR, and education. With her irreverent and funny style, Manoush will help you prepare for and enjoy the spotlight.\n
  • Here’s a quick video to give you a sense of what my Camera Ready project is and show you an example of a simple book trailer, one way of using video. \nVIDEO\n\nHopefully, what you liked about that video was that is short, gets the message out concisely, and helps you get to know me a bit and what a multimedia enhanced ebook is.\n\n
  • But before we talk about the How’s of Video, let’s talk about where you can use video (to add value)...( According to Mobile Marketer, 71.6% of U.S. Web users overall watch online video content in a typical week)\n\n
  • ADVANCED ways of using video: creating a YouTube series, a webcast for your business, an enhanced eBook, video profiles of everyone in your company\n\nINTERMEDIATE: a video for your website, a book trailer, a how-to video, be a live on-air guest, interview someone for your website \n\nBEGINNER: a Twitter video post, host a Google Chat session with readers or clients, record a powerpoint with your voice talking over it, get interviewed by the local news, a Vlog post\n\n\n
  • But beware. Don’t sabotage yourself: \nTOP 3 mistakes people make on-camera that distract your audience from what you are actually telling them. \n\n
  • Appearance counts. Bad hair or a shiny forehead is distracting, even in the age of YouTube. What you wear, frizz, makeup.\n\n\n
  • Connect with your audience. Low energy, without a good expression, weird or no eye contact with the lens. Poor posture, benign smile.\n\n\n
  • before/after pic. Think like a filmmaker. Crappy production value that distracts. Your job to make yourself look good on camera. Think about your backdrop and lighting.\n\n
  • Take care of the superficial stuff so you and your message can get through. PIC?\nOnce you’ve taken care of all the superficial stuff, only then can your content shine through. But winging it just doesn’t work, even when you know all there is to know about your topic. You’ll end up just talking in cliches and lingo babble.\n\n
  • Every Video is a Story- picture of a fairtytale, once upon a time...\nand list: structure your time on camera, no lingo, get to the core\nPrepare your thoughts: write out a top line sentence with 3 points to back it up and a thought to kick it forward, include an anecdote, translate your office lingo into normal English before you start...if all else fails and you can’t figure out a succinct way to get your message across, use Twitter/ie 140 characters to clarify the point of your appearance. \n\n
  • It’s ok to make mistakes, it’s just video, you will always be your harshest critic, keep practicing, don’t have to be slick on-camera anymore, be you just a bit better, video is very personal which means big investment but big pay-off.\n\n
  • \n
  • \n
  • Transcript

    • 1. how to get CameraReady Website: www.manoushz.com Email: manoushz@gmail.com @manoushz #CameraReady manoushzCameraReady www.manoushz.com manoushz@gmail.com @manoushz
    • 2. YourfutureOnCamera Telling your story with video... GOCameraReady www.manoushz.com manoushz@gmail.com @manoushz
    • 3. Something AboutMe Camera Ready Reporting Media training ModeratingCameraReady www.manoushz.com manoushz@gmail.com @manoushz
    • 4. Video case study BookTrailer The project The eBook Camera Ready. What it is Short, descriptive, personal.CameraReady www.manoushz.com manoushz@gmail.com @manoushz
    • 5. Video case study BookTrailer The project The eBook Camera Ready. What it is Short, descriptive, personal.CameraReady www.manoushz.com manoushz@gmail.com @manoushz
    • 6. So many places to UseVideo Tablet Laptop or PC Smartphone TVCameraReady www.manoushz.com manoushz@gmail.com @manoushz
    • 7. So many VideoIdeas Beginner Intermediate Advanced • Post a Twitter video • Make a video for your website • Create a YouTube series • Host a GoogleHangout • Create a book/product trailer or demo • Publish a multimedia enhanced eBook • Record a PowerPoint • Shoot a how-to video presentation • Interview someone for your website via • Film video “profiles” of everyone Skype or on your phone involved in your project • Create a Vlog post • Host a Spreecast event • Produce a short news piece or • Shoot a Viddy (15 sec) documentary • Send out a newsletter or email invite with video embedded • Post videos of your speaking engagements • Get interviewed as an expert on the local news • Be a guest on a TV show www.manoushz.com manoushz@gmail.com @manoushzCameraReady
    • 8. But beware of the... Top3Mistakes!CameraReady www.manoushz.com manoushz@gmail.com @manoushz
    • 9. Always remember AppearanceCounts smooth = calm frizz = frantic matte finish beware of glareno thin stripes Before After strong silhouette www.manoushz.com manoushz@gmail.com @http://www.twitter.com/manoushzCameraReady
    • 10. Make the TheLensConnection no eye contact friends with the camer weirdexpression a “benign” smile shoulders back, relaxednervous body language Before AfterCameraReady www.manoushz.com manoushz@gmail.com @manoushz
    • 11. Apply auto-focus gone wrong VideoBasics the human kebab Before Before Before a hostage situation? www.manoushz.com manoushz@gmail.com @manoushzCameraReady
    • 12. Now you can concentrate on YourContentCameraReady www.manoushz.com manoushz@gmail.com @manoushz
    • 13. Every video is AStory Structure your on- camera time. No One top line. lingo. 3 points to back it up. Include an anecdote. Kick it forward.CameraReady www.manoushz.com manoushz@gmail.com @manoushz
    • 14. Last video case study BloopersReel The project Outtakes from the eBook Camera Ready What it is Educational, personal, embarrassing.CameraReady www.manoushz.com manoushz@gmail.com @manoushz
    • 15. Last video case study BloopersReel The project Outtakes from the eBook Camera Ready What it is Educational, personal, embarrassing.CameraReady www.manoushz.com manoushz@gmail.com @manoushz
    • 16. rockout!CameraReady
    • 17. Get camera ready... ContactMe Website: www.manoushz.com Email: manoushz@gmail.com @manoushz #CameraReady manoushzCameraReady www.manoushz.com manoushz@gmail.com @manoushz

    ×