Social Media and Promoting your Crowdfunding Campaign

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Social Media and Promoting your Crowdfunding Campaign was a presentation given by Manolis Sfinarolakis, the Founder of Reality Crowd TV Media Corporation, at the University of Hartford.

Learn practical strategies for leveraging your existing customers and social media presence to magnify the impact and reach of a Crowdfunding campaign. We’ll review:
• How to engage your target market on social media
• Where to find the most influential social media prospects
• How to convert them into your own brand ambassadors
• Practical strategies and tools for driving traffic to your Crowdfunding campaign.

Instructor: Manolis Sfinarolakis, Reality Crowd TV Media Corporation

Published in: Social Media

Social Media and Promoting your Crowdfunding Campaign

  1. 1. SOCIAL MEDIA & PROMOTINGYOUR CROWDFUNDING CAMPAIGN By Reality CrowdTV Media Corporation Presenter: Manolis Sfinarolakis, Founder, Reality CrowdTV Media Corporation
  2. 2. AGENDA  Introduction to the Seminar Speaker (5 Minutes)  What is Crowdfunding? Review (5 Minutes)  Develop your Crowdfunding Social Media Strategy (15 Minutes)  Selecting your Crowdfunding Social Media Dashboard (10 minutes)  Assigning your Crowdfunding Social MediaTeamTasks (10 Minutes)  Create your Crowdfunding Social Media Accounts (10 Minutes)  Identify your Crowdfunding Social Media Project KeyWords (15 Minutes)  Build your Crowdfunding Social Media Crowd(15 Minutes)  Engage your Crowdfunding Social Media Crowd (45 Minutes)
  3. 3. INTRODUCTIONTOTHE SEMINAR SPEAKER  Manolis Sfinarolakis, Founder, Reality CrowdTV Media Corp.  Member of Crowdfunding ProfessionalAssociation (CfPA), Crowdfund Intermediary Regulatory Advocates (CFIRA), and National Crowdfunding Association (NLCFA)  Multiple speeches given on the topic of Crowdfunding in states across the U.S., including Connecticut, NewYork, Georgia, Denver, Seattle,Texas, Washington D.C., and Florida  Insurance Industry experience withThe Hartford Insurance Group within the Internal Audit Department. Received SEC Press release on October 23rd onTitle III EquityCrowdfunding.  Big 4 Accounting Firm experience with Deloitte &Touche. Auditing S-1 documentation for broker/dealer that raised 1.2 billion during IPO.  BS in BusinessAdministration, Concentration in Accounting from University of Connecticut
  4. 4. WHAT IS CROWDFUNDING?  “Crowdfunding is converting social capital into actual capital through the internet.”
  5. 5. DEVELOPYOUR CROWDFUNDING SOCIAL MEDIA STRATEGY Why: Why should people care about your project? This is where you develop a message and communications plan to clearly articulate what the mission, vision, and social impact you are trying to convey. Q1: How many of you can clearly articulate what the mission / vision is of your company? Who: Who is your target market / customer? This is the group of people who likely would care about what you are doing because they care about the same issues. Identify this market and begin to build relationships with them. Where: Where does your target market / customer congregate? You should be laser focused on spending your time and energy where your likely backers are.
  6. 6. DEVELOPYOUR CROWDFUNDING SOCIAL MEDIA STRATEGY Examples of Where (Industry Specific):  LinkedInGroups  Facebook Groups  Competitor Groups / Pages / Communities  Google Plus Communities  BackersHub.com (Syndicate of Kickstarter Backers)  Forums (KickstarterForum)  BiggerPockets.com (Real Estate Specific)  Social media Hashtags across all platforms  Ecosystem / Service Providers / Non-ProfitOrganizations Specific to your Industry
  7. 7. SELECTINGYOUR CROWDFUNDING SOCIAL MEDIA DASHBOARD  Manages your social media campaign by aggregating all social media channels in one place.  Ability to get notifications when you get mentioned, commented on, favorite, liked, etc.  Schedule posts well ahead of time, even months in advance if you have the content available.  Examples of Dashboard: Hootsuite, BufferApp, SproutSocial
  8. 8. SELECTINGYOUR CROWDFUNDING SOCIAL MEDIA DASHBOARD  Hootsuite Demonstration  Connect up to 5 Social Media Accounts for no cost  For $9.99 a month, connect up to 50 Social Media Accounts  Analytics Platform Built in  Scheduling Functionality  Ability to Customize Dashboard and Search on specific HashTags / KeyWords for your industry  Engage directly from the dashboard (i.e. respond real time)
  9. 9. SELECTINGYOUR CROWDFUNDING SOCIAL MEDIA DASHBOARD  Other FreeTools & Add Ons  JustUnfollow Demonstration –Twitter Specific  Quickly follow your target market  Quickly unfollow those who don’t follow back  Copy the followers of your competitors / target market  ThunderClap.IT Demonstration  Run a campaign to broadcast 1 message by enlisting the followers of your friends, family, and target market  Individuals implicitly give permission by logging on and clicking yes to allowing you to broadcast 1 message to their Facebook, twitter, andTumblr followers.  Free of charge, with a premium edition available.  Other Social Media Dashboards  BufferApp  SproutSocial
  10. 10. ASSIGNINGYOUR CROWDFUNDING SOCIAL MEDIATEAMTASKS Build on the Strengths of the Members of yourTeam  Content Creators  Social Media Dashboard Admin  Engagement Specialists (Platform Specific)  Supporters, Fans, and the Crowd (Brand Ambassadors)
  11. 11. ASSIGNINGYOUR CROWDFUNDING SOCIAL MEDIATEAMTASKS  Twitter  Growth: 100+ followers per day (minimum)  Demographic: Highly targeted list of individuals on twitter meet the following criteria: (Will be adjusted with more specific detail around the company once a client is identified):  Individuals who are in your specified industry space  Develop the brand to appeal to topics of your businesses mission  Media who are in the communities in your space  Angels,VC, Startups, Investors, Entrepreneurs, Crowdfunders, etc.  Engagement:Through close collaboration with you and your team, we will understand the priorities of your company and drive traffic to your established sales funnel to use social media as an added channel to accomplish your business goals.  Visually stimulating twitter feed that invites participation from others  Conversational in nature, injecting personality into the brand  Conversations that lead to genuine business inquiries will be sent to you or a member of your team in established protocols that you provide us to operate within  Think of us as an extension of your team and your brand to supercharge your presence and exposure  Leverage other accounts as appropriate (assuming no brand conflicts) to expand your reach  TwitterChats: Participating in targetedTwitterChats and/or creation of industryTwitterChat and management of content & engagement in each chat.
  12. 12. ASSIGNINGYOUR CROWDFUNDING SOCIAL MEDIATEAMTASKS  Google Plus  Growth: 10+ followers per day (minimum)  Demographic: Highly targeted list of individuals on Google Plus meet the following criteria (Will be adjusted with more specific detail around the company once a client is identified):  Individuals who are in your specified industry space  Develop the brand to appeal to topics of your businesses mission  Media who are in the communities in your space  Angels, VC, Startups, Investors, Entrepreneurs, Crowdfunders, etc.  Engagement: Through close collaboration with you and your team, we will understand the priorities of your company and drive traffic to your established sales funnel to use social media as an added channel to accomplish your business goals.  Visually stimulating Google+ Posts that invites participation from others  Conversational in nature, injecting personality into the brand  Conversations that lead to genuine business inquiries will be sent to you or a member of your team in established protocols that you provide us to operate within  Think of us as an extension of your team and your brand to supercharge your presence and exposure  Leverage other accounts as appropriate (assuming no brand conflicts) to expand your reach  Google+ Brand Page: Manage content & engagement on the business page.  Google+ Hangout: Establish a weekly show through google hangouts for brand (if appropriate). Example: Crowdfund Capital Advisors  Google+ Community: Participating in targeted communities and/or creation of industry community and management of content & engagement in each community.
  13. 13. ASSIGNINGYOUR CROWDFUNDING SOCIAL MEDIATEAMTASKS  Facebook  Growth: 100+ followers per day  Demographic: We will use targeted advertising campaigns in Facebook in order to reach your specified community or space. (Will be adjusted with more specific detail around the company once a client is identified):  Individuals who are in your specified industry space  Develop the brand to appeal to topics of your businesses mission  Media who are in the communities in your space  Angels, VC, Startups, Investors, Entrepreneurs, Crowdfunders, etc.  Engagement:Through close collaboration with you and your team, we will understand the priorities of your company and drive traffic to your established sales funnel to use social media as an added channel to accomplish your business goals.  Visually stimulating Facebook posts that invites participation from others  Conversational in nature, injecting personality into the brand  Conversations that lead to genuine business inquiries will be sent to you or a member of your team in established protocols that you provide us to operate within  Think of us as an extension of your team and your brand to supercharge your presence and exposure  Leverage other accounts as appropriate (assuming no brand conflicts) to expand your reach  Facebook Fan Page: Manage content & engagement on the business page.  Facebook Groups: Participating in targeted groups and/or creation of industry group and management of content & engagement in each platform.
  14. 14. ASSIGNINGYOUR CROWDFUNDING SOCIAL MEDIATEAMTASKS  LinkedIn  Growth: 10+ connections per day  Demographic: We will use direct engagement using your personal linked in account in order to reach your specified community or space. (Will be adjusted with more specific detail around the company once a client is identified):  Individuals who are in your specified industry space  Develop the brand to appeal to topics of your businesses mission  Media who are in the communities in your space  Angels, VC, Startups, Investors, Entrepreneurs, Crowdfunders, etc.  Engagement:Through close collaboration with you and your team, we will understand the priorities of your company and drive traffic to your established sales funnel to use social media as an added channel to accomplish your business goals.  Visually stimulating LinkedIn posts that invites participation from others  Conversational in nature, injecting personality into the brand  Conversations that lead to genuine business inquiries will be sent to you or a member of your team in established protocols that you provide us to operate within  Think of us as an extension of your team and your brand to supercharge your presence and exposure  Leverage other accounts as appropriate (assuming no brand conflicts) to expand your reach  LinkedIn Business Page: Manage content & engagement on the business page.  LinkedIn Groups: Participating in targeted groups and/or creation of industry group and management of content & engagement in each platform.
  15. 15. ASSIGNINGYOUR CROWDFUNDING SOCIAL MEDIATEAMTASKS  Business Development – Online  Meetup.com: Build a nationwide meetup group network for events.  BiggerPockets.com: Real Estate related business development  FounderDater.com: Early Stage Startup business development  Instagram: Retail outlets w/ visually appealing content business development  Pinterest: Retail outlets w/ visually appealing content business development  YouTube: Visual content marketing platform business development  Other: Customized according to specifications of the client  Business Development – Offline  Real Estate Investor Association Partnerships  Co-working Partnerships  Incubator Partnerships  Accelerator Partnerships  Non-Profit Partnerships  Government Partnerships  University Partnerships  Service Provider / Vendor Partnerships  Media Partnerships  Sponsorship Sales  Other: Customized according to the needs of the client
  16. 16. CREATEYOUR CROWDFUNDING SOCIAL MEDIA ACCOUNTS(VOLUNTEER NEEDED!)
  17. 17. IDENTIFYYOUR CROWDFUNDING SOCIAL MEDIA PROJECT KEYWORDS Hashtags and Keywords are establishing your Brand in a Particular Space  #HASHTAGS  KeyWords: What would people search for if they wanted your product or service?  What is your industry key buzz words?  Flow through to your website, press releases, blog, etc.
  18. 18. BUILDYOUR CROWDFUNDING SOCIAL MEDIA CROWD Social media should begin the moment you iron out your mission, message map, and communication plan.  Socialize your existing crowd & customers that you will be executing a crowdfunding campaign.  Educate them on what crowdfunding is.  Build a new crowd through social media over a 3 to 6 month period BEFORE you launch your campaign.  Make them your customers if you have an existing business that provides goods / services, and once your customers, funnel them into your crowdfunding campaign for extra “Customer Appreciation” rewards.  Focus on Influencers who can promote you and become your BrandAmbassadors; Case Study on Diabetes Stigma Project.  Tools to measure influence: Klout Score.
  19. 19. ENGAGEYOUR CROWDFUNDING SOCIAL MEDIA CROWD In order to receive engagement,YOU have to be engaging.  Inject personality in your brand by having every day conversations with people whom are interested in what you do. You don’t have to always talk about your product or service. Sometimes, customers just like it when you say “Good Morning”  Only post links 15 – 20% of the time. Most of your content should be conversations, pictures that are inspiring / positive, or infographics in your industry that inform your target market about the industry you are in.  Identify #HashTags that are highly social, such as #MediaChat, #UsGuys, #BevChat, etc. Participate in the weekly twitter chats.  Examples of EngagingContent: Reality CrowdTV Most Retweeted Post  Examples of EngagingGoogle Events: Virgin Startup Google Hangout  Examples of how a Conversation Leads to Interview & Introductions: Cheryl Conner Forbes  Examples of how thought leadership in LinkedInGroup gets Leads: RE CF Consulting
  20. 20. INTERACTIVE SESSION: AUDIENCE BUSINESS CONSULTATION  Recap from each group of lessons and insights learned.  General questions on “how to” use social media to promote crowdfunding.  Let’s talk about someone’s business and apply what we learned.

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