Interactive Twitter Workshop by Mannix Marketing #tvamp

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Interactive Twitter Workshop by Sara Mannix, CEO of Mannix Marketing, Inc. Big thanks to the Albany Colonie Chamber Women's Business Council and to our sponsors CAP COM and The Cystic Fibrosis …

Interactive Twitter Workshop by Sara Mannix, CEO of Mannix Marketing, Inc. Big thanks to the Albany Colonie Chamber Women's Business Council and to our sponsors CAP COM and The Cystic Fibrosis Foundation!

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  • This is a test to see how “old you are” … If you see this and say this a measurement – a pound sign… and sometimes it’s a numbers key… Phone calls for kids will be to call hit the hashtag key. Time out is now Pause… hit the pound key… hit the hashtag key???
  • This is a test to see how “old you are” … If you see this and say this a measurement – a pound sign… and sometimes it’s a numbers key… Phone calls for kids will be to call hit the hashtag key. Time out is now Pause… hit the pound key… hit the hashtag key???
  • Encourage a new tradition based on the duck of awesomeness – based on Distilled! Explain Tweet – Explain ReTweet Explain Twit Pic
  • This is a test to see how “old you are” … If you see this and say this a measurement – a pound sign… and sometimes it’s a numbers key… Asked my 12 year old what this was and she (sitting next to me) texted me this photo. Phone calls for kids will be to call hit the hashtag key. Time out is now Pause… hit the pound key… hit the hashtag key???
  • This is a test to see how “old you are” … If you see this and say this a measurement – a pound sign… and sometimes it’s a numbers key… Asked my 12 year old what this was and she (sitting next to me) texted me this photo. Phone calls for kids will be to call hit the hashtag key. Time out is now Pause… hit the pound key… hit the hashtag key???
  • This is a test to see how “old you are” … If you see this and say this a measurement – a pound sign… and sometimes it’s a numbers key… Asked my 12 year old what this was and she (sitting next to me) texted me this photo. Phone calls for kids will be to call hit the hashtag key. Time out is now Pause… hit the pound key… hit the hashtag key???
  • My reasons: It’s fun, I can keep my Facebook to a tighter knit group of friends and personal – this is my business face, my business interests. I don’t tweet about my kids, but about the region, events, coupons, contests and internet marketing.
  • Likeminded people – tell me based on this picture is she a democrat or a republican… and win a super chick!
  • My reasons: It’s fun, I can keep my Facebook to a tigher knit group of friends and personal – this is my business face, my business interests. I don’t tweet about my kids, but about the region, events, coupons, contests and internet marketing.
  • My reasons: It’s fun, I can keep my Facebook to a tigher knit group of friends and personal – this is my business face, my business interests. I don’t tweet about my kids, but about the region, events, coupons, contests and internet marketing.
  • Encourage a new tradition based on the duck of awesomeness – based on Distilled! What username is right for you and your brand. If you are also your brand… go with your name. Get your Brand name AND get your name if possible
  • Encourage a new tradition based on the duck of awesomeness – based on Distilled! What username is right for you and your brand. If you are also your brand… go with your name. Get your Brand name AND get your name if possible
  • Encourage a new tradition based on the duck of awesomeness – based on Distilled! What username is right for you and your brand. If you are also your brand… go with your name. Get your Brand name AND get your name if possible
  • Encourage a new tradition based on the duck of awesomeness – based on Distilled! What username is right for you and your brand. If you are also your brand… go with your name. Get your Brand name AND get your name if possible
  • Tell them who you are and what you will be tweeting about. Add your location to increase followers. Are you @saramannix or @mannixmarketing -- we have both… Vera and
  • Let’s Get to Know Your Home Page!
  • Let’s Get to Know Your Profile Page!
  • Let’s Get to Know Your Profile Page!
  • -Hover over “Reply” and click -The username or “handle” will appear in your tweet box -Write your response *NOTE: the difference between reply and mention: If you start your tweet with the @handle it will only be seen by those who follow both users and on your timeline. If you write anything prior to the @handle, you are “mentioning” the user and the tweet will be seen by your followers (they do not need to be following both parties) This is the same circumstance whether you are replying or starting the conversation
  • Tweeting frequency Some Twitter users are considered noisy because they tweet so much, whereas others can come across as standoffish because they don't tweet frequently. A good rule when you're starting out is to post at least four or five tweets per day. You'll most likely find yourself tweeting much more often than that, but if you aren't yet fully comfortable with it, use that number to get started. If you're using Twitter for your business, or if you plan to link to your products or posts on your personal blog, find a balance between the number of tweets that promote yourself and the number of tweets that provide value. You might think of this balance as an actual ratio. For example, for every link of your own that you place on Twitter, send out at least five tweets that inform, engage, and converse. If conversation and engagement are your aim, you definitely want to keep a human voice in your Twitter stream at all times
  • Click the “camera icon” Select the photo from your library and click open Once loaded, the image will appear below the tweet – click tweet and it will be shared as a link
  • -Hover over “Reply” and click -The username or “handle” will appear in your tweet box -Write your response *NOTE: the difference between reply and mention: If you start your tweet with the @handle it will only be seen by those who follow both users. If you write anything prior to the @handle, you are “mentioning” the user and the tweet will be seen by your followers (they do not need to be following both parties) This is the same circumstance whether you are replying or starting the conversation
  • Use Bit.ly and post something – and get a super chick!
  • Hover over the “delete” option and click Confirm you wish to delete your tweet *NOTE: this tweet will be deleted from your Home feed, but will not be removed from your follower’s home feed if they were signed on while it was tweeted.
  • You can direct message someone if you prefer to keep things private Type “d”, space, and their @handle followed by your message or Select the dropdown on their profile and select “Send a direct message” – a window will open where you can type the specifics and click to send. Both do the same thing. The first is faster but you run the risk of tweeting your message if not done properly
  • You can direct message someone if you prefer to keep things private Type “d”, space, and their @handle followed by your message or Select the dropdown on their profile and select “Send a direct message” – a window will open where you can type the specifics and click to send. Both do the same thing. The first is faster but you run the risk of tweeting your message if not done properly
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  • Invite your Facebook Friends or LinkedIn friends to follow you on Twitter
  • Add a Twitter Widget to your Website Add a Twitter Link to your Blog
  • Link it up! Add a Twitter Widget to your Website Add a Twitter Icon to Email Signature Add a Twitter Link to your Blog Add your @handle to all marketing materials
  • Why Lists? To allow you to segment your feeds by topic, depending on if you are in personal mode, business mode etc..
  • Some people use lists to put their favorite Twitterers in one spot so they can quickly see just those they are really interested and still follow everyone else.
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Transcript

  • 1. Cystic Fibrosis Foundation ofNortheastern New York @CF_Foundation | www.cff.org/Chapters/neny
  • 2. #TVamp @saramannix @mannixmarketing
  • 3. @MannixMarketing @SaraMannix THANK YOU! #tvamp of Northeastern NY @TangibleDevel (Sujata) @cf_foundation @brandimil @ChamberCEOMarkE Brandi Miller and Paula HellerThanks to the Mannix Marketing Twitter Team who helped me make this happen
  • 4. This is interactive so TWEET @MannixMarketing @SaraMannix #tvamp
  • 5. Tweet to Win! Tweet, RT, or TwitPic during this session & you may win:  Win a Super Chick!  ½ hour private Twitter Training with Rick or Amberly  Or a custom Twitter background and header! @MannixMarketing @SaraMannixSee the Light Blue, this is your Cue to be Interactive and Win a Prize! #TVamp
  • 6. What is this symbol? Tweet your Answer! # @MannixMarketing @SaraMannix #tvamp
  • 7. What is this symbol? Tweet your Answer! # @MannixMarketing @SaraMannix #tvamp
  • 8. Terminology for Today Tweet your Answer! What is a Tweet? What is a Retweet RT? What is a username or handle? What is a DM? @MannixMarketing @SaraMannix #tvamp
  • 9. Tweet Your Answer! Why Tweet on Twitter? & use the hashtag #tvamp 67% of Twitter Users are more likely to buy brands they “follow” 35% of marketers have generated leads using Twitter Twitter Users are more likely to Try and Buy New Products 83% of people who complained on Twitter loved the companies response B2B Marketers on Twitter Generate Twice as Many Leads You have free time in transit, at soccer matches or in #tvamp line at the grocery store and want to grow your business.@SaraMannix Via @WebpresenceUK and Via @factbrowser
  • 10. Why Tweet on Twitter?Meet Grandma Joanshe wants to talk politics…Tweet your answer .. Is GrandmaJoan a Democrat or Republican?
  • 11. Why Tweet on Twitter?Meet Danielle, she follows bands, stays up-to-date on concerts, connect with famous peopleWho was the first Twitter User to reach 1 million followers?Tweet Your Answer! Use the hashtag #tvamp #tvamp
  • 12. Why Tweet on Twitter for business? Tweet your answers!@MannixMarketing @SaraMannix #tvamp
  • 13. Why Tweet on Twitter? • Connect with customers & leads • Keep an eye on competitors • Stay on top of industry news & trends • Great for SEO – Get Found on the Web • Share content • Promote events & news • Pay it forward • Top-of-mind awareness & Branding @TangibleDevel (Sujata) and Paula Heller@MannixMarketing @SaraMannix @atproctors (Phillip Morris) and #tvamp @ChamberCEOMarkE (Mark Eagan)
  • 14. Usernames: You vs. Your Company… Consider both Your Company Brand You are a brand •Builds the company’s brand awareness •Promotes you as an individual representative of your company and •Promotes News and Products industry expert •Specials, Deals Contests •People engage more with people on Twitter and want to know the •Monitor your Brand for Customer Service person behind the brand •Can be monitored by multiple people •Still represent your company but with your own personal flare
  • 15. Or a combo – when you ARE your brand
  • 16. User Names or Handles: How do you want to be remembered?• Keep it short• Keep it real• Don’t be Generic• It should describe you• MemorableSaraMannixWhy? You won’t remember my email, you won’t remember my phone but add an @firstlastname and you usually picked a winner.
  • 17. Let’s go to your profile now… and look at your Username your HandleGOOD:•Short & Sweet•Keep it real•It should describe youNot as good:•Joe_Dianno•JoeDianno6588•DogLover (generic)Suggestions@YourName@BusinessName@YourNameBusinessName@SpecialtyYourName
  • 18. Completely Fill out your Profile and Write a great bio!People will decide to follow you based on this:•Add where you live - this increases followers•What do you love? Passion•What do you do? Expertise Hints from Hubspot:Official, Founder, Speaker, Expert, Guru, Author = More Followers•What will you share here…•Add a Great Photo (you’ll get more followers)
  • 19. Let’sexplorethe homepage…Click ontheHOMEButton
  • 20. Click on@ConnectCheck this!!!This is where youconverse
  • 21. Click on “Me”• This is YOUR profile page• Suggestions on who to follow• See what’s trending• See photos you’ve added• Manage your Lists• Check out your Favorites• Send Direct Messages
  • 22. How to @Reply vs. a Mention Mention Reply
  • 23. Twitter Tips & Best Practices• Know your Goals• Build your Credibility• Tweet Photos for Higher Engagement• Use #Hashtags
  • 24. How to TwitpicTake a Picture mention the person in the picture… and post for a prize #tvamp
  • 25. How to Write a Great TweetYou have 140 characters but if you use 100, you’ll leave room for RT•Please Retweet = 4x more Tweets* • Be unique•How to • Answer: what’s in it for me?•Balance RT with T • Be clear not just clever•Balance with Conversation • Longer Tweets Get More Clicks*•Offer and ask for help • Tweet Later in the Day or Later in the Week*•Write a great headline • Use Social calls-to-action – they work*•Be useful *HubSpot
  • 26. How to Shorten a Link: Bit.ly GRAND PRIZE: Go to Bit.ly type in: www.cff.org/Chapters/neny/greatstrides/ and post something about this event with a shortened link to the event
  • 27. How to Delete a Tweet Disclaimer: This will not delete from your follower’s home feed if they were signed on when it was tweeted!
  • 28. How to Direct Message (DM) Two Equally Effective Ways to DM for private conversations. or…Disclaimer: If not done properly, You can only dm someone who follows you you will tweet this message!
  • 29. How to Direct Message (DM)
  • 30. How to Unfollow•Click on name of user you wishto unfollow.•Scroll over “Following” tab until itsays “Unfollow” and click. Copyright | LakeGeorge.com | 2009-2010
  • 31. RT something and get a Super ChickHow to Retweet Add Hashtag #tvamp •Hover over “Retweet” and click •Confirm Retweet in pop-up •Your Retweet will show on your Home feed and your followers feeds •Green Arrow in Corner also indicates a Retweet
  • 32. How to Retweet (better option)If you’d like to add your own thoughts…•Highlight tweet and copy•Paste in tweet window and add “RT”before to indicate a Retweet•Write what you’d like!•You may need to modify the text in order tofit additional text – in this case use “MT” forModified Tweet
  • 33. Twitter is more fun with Friends
  • 34. Promote your Twitter Link• Add a Twitter Icon to Email Signature• Add your @handle to marketing materials
  • 35. Twitter is more fun with FollowersAdd yourself to a directory likeSign Up to a Directory Twiends,WeFollow, Twello and findinfluencers with similar interests.
  • 36. Twitter is more fun with Followers• Add a Twitter Widget to your Website• Add a Twitter Link to your Blog• Add your Twitter Username to your company “about us” page
  • 37. How to Get More Followers Follow & Engage• Follow people and businesses you already know• Follow NEW People and Businesses You’re Interested in• Engage Others through Re-tweets, Mentions and Answering Questions
  • 38. How to Get More Followers• Share Interesting Links – the more content and links you share the higher your reach*• Giveaway coupons and promotions• Talk only about “ME” = less followers.• Talk negatively = less followers*.• Re-tweet and Converse• Survey your Followers and ask them to Re-tweet• Tell People They Should FOLLOW YOU.• More Tweets = More followers – audience drops off at 22 tweets a day… difficult to overtweet* *via Hubspot Twitter Science
  • 39. What are Favorites & How to Do It.•Hover over “Favorite” and click•Go to your “Favorites” feed under “Me”•Archives what you favorited for later.•Also let’s them know you liked it but aRT is even better  Copyright | LakeGeorge.com | 2009-2010
  • 40. How to Create a List•Select “Me”•Click “Lists”•Click “Createlist”•Make thempublic or makethem private
  • 41. How to Create a List •Search for people to add to your list including proper name, business name, brand, and @handle•Fill Out List name andDescription (optional)•Set to Public or Private•Click “Save list”
  • 42. How to Create a List•Click dropdown and select“Add or remove from lists”•Check the box next to yourlist name
  • 43. @MannixMarketing THANK YOU! @SaraMannix #tvampCool Tools and Places to Visit and Cool Info•www.twitter.com/badges will send you to a place where you can add your twitter feed to your website•http://www.twitbacks.com/ get backgrounds for your Twitter Account•http://www.hootsuite.com for monitoring your account, scheduling posts•Click to Tweet: http://clicktotweet.com/ Add your message & it generates a “click to tweet” link for your message.•www.WeFollow.com Find people with similar interests•Most Retweetable Words: you, twitter, please, retweet, post, blog, social, free, media, help, please retweet, great,social media, 10, follow, how to, top, blog post, check out, new blog post *via HubSpot•The Science of Twitter: www.slideshare.net/HubSpot/science-oftwitter2013•Hubspot University: Twitter for Business (my favorite) http://bcove.me/quzlde97Want to learn more about Internet Marketing? Blog.Mannixmarketing.com or call Mannix Marketing 518-743-9424