Seo ppt


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Seo ppt

  1. 1. What is SEO SEO means Search Engine Optimization meaning optimizing (changing) website so as to rank top in search engines.
  2. 2. What is the need of SEO • 97% Users Shop Online More than half shop online and then shop offline • 70% use the internet for Local Shopping More than 50% have switched from phonebook to Internet • Over 300 million daily Internet Searches 25% of all searches are people looking for local solutions
  3. 3. Benefits of SEO • Increased Traffic • Return on Investment • Cost Effectiveness • Increased Site Usability • Brand Awareness • Improve Search Engine Rankings
  4. 4. SEO • On-Page Optimization • Off-Page Optimization • Social Media Optimization(SMO) • Search Engine Marketing(SEM) • PPC(Pay per Click)
  5. 5. On-page Optimization • Website Analysis • Keyword Research • Competitor Analysis • Sitemap Creation • Google Tools Setup • Robots Text Creation • Meta Tags Optimization • Website Structure Optimization • Content Optimization
  6. 6. Website Analysis • Checking the Broken Links • Validating HTML Code • Site Navigation • Spellings Correction
  7. 7. Competitor Analysis • Finding the Competitors on Search Engine • Short listing the Competitors
  8. 8. Keyword Research It is very important part of SEO to choose the right keywords for website. Keywords that you are targeting must be related to the content of the Website and for which top rank in search engines is easy to achieve • Popular keyword Search • Finding the Right Keywords
  9. 9. SEO Lingo • Key words – words or phrases your clients use in searches • Organic – results from natural searches, not paid promotion • SERP – Search Engine Result Page • 7-result SERP – pins on a map, limited to 7 hits • Bounce Rate – percent of time a client leaves a site/page • Alt Text – key words applied as picture descriptions or link names • Page Title – A formal title for a page, shows up in browser top • Meta Description – Formal description, shows up in SERP • Analytics – statistics and information that describe site access • White Hat/Black Hat – Honest/Not Honest ways to build SEO
  10. 10. Meta tags Optimization • Title Tag: The title of the website is displayed in the first line of the each result in blue color, the title has to be interesting so that the reader is attracted to open the website. There should be only one title tag per webpage.
  11. 11. Meta Description • This part is displayed next to title of each search result in the google organic search.
  12. 12. Image Optimization • <img src=“web design.jpg”alt=“Latest Web design Templates”> Alt Tags • Header Tags Creation There should be only one h1 tag per page for better ranking in Google however you can have more than one <h2> and <h3> tags.
  13. 13. Robot.txt file <meta name=“Robots” content=“Index, Follow”/> Robots.txt
  14. 14. URL Structure • Link Structure d=7 Best URL Structure
  15. 15. Off Page Optimization • Classified submission • Article Submission • Social Bookmarking • Forum Postings • Directory Submissions • Yahoo Answers etc…,
  16. 16. Paid & Organic Placements Paid Placements Organic Placements
  17. 17. SEO Tools • Google Adwords • Google Analytics • Google Webmaster Tools • Google Search • Google places
  18. 18. SEO Do’s & Don’ts SEO - what is NOT recommended • Flash and shockwave • Image only sites • Image maps • Iframes • Password protected pages • PDF Files • Dynamic Pages • Drop Down Menus
  19. 19. Tips for SEO Friendly URL’s • Title should be different for all pages and not more than 150 letters. • Every page you should have meta tags and meta description. • Every image should have alt tag for seo purpose. • URL masking’s should be taken i.e you should write htacess for your pages. • The page size is recommend 100 kb. • You should have external linking in your pages. • You should have internal linking in your pages. • Proper navigations should have all your pages. • Broken url should n’t have in your pages. • You should have site map for your site. • If there are not too many pages on your site (up to a couple of dozen), it is best to place them all in the root directory of your site. • Search engines consider such pages to be more important than ones in subdirectories. • You should not have the grammatical mistakes in your text. • You should have the robot.txt file in your folder. • Use proper fonts to your text in all your pages. • Proper html closing in your pages. • The general seo rule is: the more, the better. Increasing the number of pages on your website increases the visibility of the site to search engines. Also, if new information is being constantly added to the site, search engines consider this as development and expansion of the site. This may give additional advantages in ranking. You should periodically publish more information on your site – news, press releases, articles, useful tips, etc. • Redirects make site analysis more difficult for search robots, with resulting adverse effects on seo. Do not use redirects unless there is a clear reason for doing so. • Should not have any html and css errors in your pages.