Importance of communication


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Importance of communication

  2. 2. Flow of Presentation1) Introduction2) Meaning3) Definition4) Features5) Importance6) Advantages7) Disadvantages8) Conclusion9) Review of the Topic10) Bibliography by: manisha vaghela 2
  3. 3. IntroductionManagement is the art of getting things done through others Amanager passes messages or orders to subordinates or employeesand inform them about the work to be executed and thesubordinates execute orders and inform the manager about thesame. Such an exchange of messages is known as communication.The ordinary sense of communication is that, one person passesclear information to another person so that the latter understandsthe objective of the communicator and acts on it. by: manisha vaghela 3
  4. 4. In modern times, so many speedy tools ofcommunication are available. These tools include faxmachines, computers, internet, mobile phones andSMS (Short Message Service) Facility.All functions of management such as planning,organizing, staffing, leading, controlling etc. depend onCommunication.Today communication has became an essential part ofmanagement. by: manisha vaghela 4
  5. 5. Meaning Communication is a mean of linking people to achieve a common purpose by transferring information from one person to the other. It includes not only transfer of Information but also transfer of understanding. The information has to be understood in the same way it is intended by the Sender of information. The top managers transmit information regarding objective and plans to the lower level managers who try to understand them in their right meaning and devise appropriate ways to achieve those objective in accordance with the plans. by: manisha vaghela 5
  6. 6. The transfer of information and the transfer of understanding to interpret thatinformation in its right meaning draws out a clear distinction between efficient andeffective communication. by: manisha vaghela 6
  7. 7. Definition According to Koontz and Weihrich: “Communication is the transfer of information from a sender to a receiver, with the information being understood by the receiver.” According to Newman and Summer: “Communication is an exchange of facts, ideas, opinions or emotions by two or more persons.” by: manisha vaghela 7
  8. 8.  According to Stoner and Wankel: “Communication is the transfer of information, ideas, understanding or feelings between people.” But in simple words if we say… “Communication means exchanging information among individuals working in any organization.” by: manisha vaghela 8
  9. 9. Features Goal-oriented Activity: Its aim is not to convey or receive information only. Rather its purpose is to realize the basic objectives of the business unit. Communication is indispensable for realization of objectives. Two-way process: Communication is a two way process. It includes both the acts of giving and receiving information. The manager after issuing orders, try to know the reaction of the subordinates and also whether they have fully understood the orders or not. by: manisha vaghela 9
  10. 10.  Internal process: Communication is internal to the organization in the sense that it is confined to only members to the organization who use it. Perpetual process: Communication is a perpetual process. The exchange of views and opinions goes on continuously among the employees of a business enterprise. Communication begins as a business is launched and it ends only when the business is wound up. by: manisha vaghela 10
  11. 11. Importance The implementation of policies and programmers of management is possible only through effective communication. We can understand the importance of communication from the following point : Smooth running of the enterprise: The management may have best planning, the most efficient personnel, but unless the policies and decisions are effectively communicated to the personnel, the business cannot succeed. by: manisha vaghela 11
  12. 12. Effective communication is essential for motivating the employees. Even whentwo persons are working each must understand what other is trying to do andhow. They may talk to each other, write to each other or make signs with hands.Any how they must get their ideas conveyed from one to the other.The smooth running of the organization depends on an effective system ofcommunication. If there is communication gap then it can hamper the businessactivities. by: manisha vaghela 12
  13. 13.  Maximum productivity: Effective Communication of policies and decisions to those who are to put them into action results in accurate and efficient performance. Good communication results into increased productivity and production. Communication as an influence process plays a vital role in any organization. Assists other functions: Communication helps other functions of management like planning, co-ordination etc. Top officials and lower level personnel communicate their ideas and suggestions on the formulation of a plan. In the words of Mary Cushing Niles, “Good communications are essential to co- ordination”. by: manisha vaghela 13
  14. 14.  Job satisfaction: good communication promotes mutual understanding and this leads to job satisfaction among employees. Their complaints and grievances are brought to the notice of the top officials. This helps in developing good employer- employee relationship. Basis of leadership: it is impossible to think of leadership in the absence of effective communication between the leader and his followers. For leadership to exist a two-way communication establishing close relations between person is essential. The efficacy of leadership depends on unambiguous and comprehensive system of communication. by: manisha vaghela 14
  15. 15.  Establishment of Human Relations: According to Robert D. Berth, “Human relations are impossible without Communication and communication is impossible without human relations.” Importance of human approach has been accepted almost commonly at present. The views and opinions of the mangers are to be conveyed to the employees and the beliefs and complaints of the employees in turn are to be received by the manager. This is how a sound human relation gets established through communication. by: manisha vaghela 15
  16. 16. AdvantagesSpeedy flow: The flow of communication should be speedy to reduce its cost. More thespeed, more will be the value and the effectiveness of such information.Clear words and Language: The words and language in communication should not beunclear or ambiguous.Flexibility: An effective communication system should be flexible. Flexible to adopt theenvironmental changes.Proper co-ordination : An effective communication maintains proper co-ordinationbetween informal communication systems. A leadership quality : An effective communication is the basic requirement of good leadership. by: manisha vaghela 16
  17. 17. Disadvantages• Lack of planning : Clear and effective communicationis not possible without planning. Many a times theemployees send unclear information without anyplanning or thought, leading to chaos.• Faulty Translation : At times, the middle ordermanagement gets nothings and messages from the top.Such nothing may not be in the vernacular and it isinterpreted, translated and sent to the lower level. Herethe purpose of communication fails because of errors ininterpretation and translation. by: manisha vaghela 17
  18. 18. •Badly Expressed Messages : Many times, there is nouniformity in the messages. Important matters may beillegible or unclear and there may be errors or confusionin the formation of words and sentences.•Unclarified Assumptions : Many messages dependupon guess work and assumptions. If these are notclarified while transmitting messages they lose theirmeaning and importance.•Poor listening and premature evaluation : “Listenersare more but attentive listeners are few.” due toindifferent listening, complete information is notcomprehended. Analysis and evaluation based onincomplete facts leads to wrong decision. by: manisha vaghela 18
  19. 19. Conclusion Communication is very important in every place of business. Communication is exchanging information among individuals working in any organization. Communication is the process of passing information and understanding from one person to another. At every place of business and firm where there is large production and various departments, communication is of very much help in getting maximum production, increasing business and building good relationship between all in the company. Thus, communication plays vital role in all areas of management and business. by: manisha vaghela 19
  20. 20. Remember… “There is no progress without communication.” “Human relations are impossible withoutcommunication and communication is impossible withouthuman relationship.” by: manisha vaghela 20
  21. 21. Review of the Topic• Introduction• Meaning• Definition• Features• Importance• Advantages• Disadvantages• Conclusion by: manisha vaghela 21
  22. 22. Bibliography1. Business Management and Organization - 1 - Jyoti D. Shah2. Essentials of Management -Dr. P.N. Reddy -Dr. P.C. Tripathi Himalaya Publishing House3. Students Guide to Management -Dr. Neeru vashith by: manisha vaghela 22
  23. 23. THANK YOU vaghela_manisha by: manisha vaghela