Get Your Message Out! Innovative Outreach and Engagement Tools

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Part of a panel discussion at the 2011 Massachusetts Association of Planning Directors conference in New Bedford, this presentation offers tips and tools for urban planning project outreach and audience engagement, including using your networks, traditional messaging such as flyers on community bulletin boards, and newer tools such as social media, Google Earth, outreach in multiple languages, and immersive gaming to simulate neighborhood conditions and planning alternatives. The original presentation included a Google Earth video clip, a clip from the Participatory Chinatown video game/community planning project, and Public Service Announcements audio clips for an environmental awareness campaign in Brazilian Portuguese, Spanish, and English.

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Get Your Message Out! Innovative Outreach and Engagement Tools

  1. 1. Get your message out!Advanced Outreach Tools and TechniquesFriday, June 10, 2011, 1:30-2:45pmMAPD 2011 Annual ConferenceNew Bedford, Massachusetts
  2. 2. Overview• Use your personal networks• Use social media• Virtual Tours to keep your audience engaged• Multilingual outreach campaign• Immersive gaming
  3. 3. Use your personal networks
  4. 4. Social Media• Social Media  Traditional Media• Profiles for your organization• Engaging new audiences• Redefining work flow and job roles
  5. 5. Virtual Tours
  6. 6. Create Placemarks
  7. 7. Travel from place to placeThis is a crowd pleaser!
  8. 8. Fishing for Health CampaignPesca Para Saúde • Pesca Para Salud
  9. 9. Fishing for Health CampaignPesca Para Saúde • Pesca Para SaludMultilingual Engagementwww.fishing4health.comwww.pescaparasaude.comwww.pescaparasalud.comEnglish: Fish for Fun, Not For FoodPortuguês: Pescar, Soltar, Saúde a PreservarEspañol: Pescar, Soltar, Salud a Preservar
  10. 10. Participatory Chinatownhttp://participatorychinatown.org/
  11. 11. Participatory Chinatownhttp://participatorychinatown.org/

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